Should I optimize my store for mobile?

Definitely yes. The trend is that more and more users are shopping online on their phones, and you should always look at your store from a customer’s perspective. So, if your store looks good on desktop but your mobile experience is poor, you’ll lose many customers. There are a few features that you should consider including, such as personalized product recommendations. It helps visitors to see who bought that item and also bought other items. Easy navigation and clear product categories are important too, especially on mobile. Add a ‘trending’ section to your store to show social proof. Customer reviews are important both on mobile and desktop.