Separating variants into different products on Shopify

Having a separate product for each color may be convenient for you right now but keep in mind that it may not be so in the future when your business grows. When you cancel certain colors, that are set as separate products, you'll need to delete them and manually set up a redirect from the missing product page. If you have a lot of color variants that can be quite a lot of products and quite a lot of redirects in the future. Sometimes it's better to stick to the way Shopify is structured and not try to customize too much. You may feel restricted by it but there's always a tradeoff when you use a platform. I'd do a main page for the product, listing all of the color variants, and have a collection page that features all of the options. This is much simpler because you have one product and the collections page shows each variant individually.