keepshoppers logo
Community
Sign In

How to Change Featured Products on Shopify

Featuring products on Shopify is a potent marketing method. Learn how to change your featured products in the Shopify theme you are using.

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Updated February 24, 2023.

If you're like most Shopify store owners, you likely have a few featured products that draw in a lot of sales. If you want to change what's featured, follow this guide.

A featured product on Shopify is a product that has been selected by the Shopify team to be featured on the home page or in another prominent location on the site. This can be a great way to draw attention to a product you want to sell more of or highlight a sale you're running.

You can use a third-party app like Bestsellers reSort to feature products, or you can manually feature or change the order of products on Shopify by following these steps:

1. Log in to your Shopify admin and navigate to the "Products" section from the dashboard menu.

Arrow point to the Products tab on the Shopify dashboard menu


2. Pick the product you'd like to feature and click its title—you'll then be directed to its product page.

Arrow pointing at a product on the Shopify Products page


3. From here, scroll down to the "Collection" section on the dashboard menu.

4. Select the "Add to Collections" option from the drop-down menu and pick the "Front page."

Two arrows pointing to features of the Shopify Collections page, numbered one and two


5. To be sure the product is now selected for a feature, scroll up and down and check that the product's category is now "Front page."

6. If you're happy with the changes, click the "Save" button to confirm.

Arrow pointing at the Save button at the bottom right of Shopify's Collection page


7. Finally, head to the front end of your website and refresh the page.

8. Your newly featured products should now appear on the homepage.

Three teddy bears as featured products on a Shopify store's home page


Showcase Your Products for Sales Success

Adding and changing featured products on your site is a relatively quick and simple process, yet it can yield big rewards. Don't forget to optimize the rest of your inventory too, as this also plays a significant role in promoting sales.

If you'd like to learn how to manage inventory on Shopify, check out these inventory management apps and find out more about sorting by best-selling products.