What is a good spam rate for email deliverability in Klaviyo?

Asked 2 years ago

I want to use Klaviyo for email automations for my Shopify store. What is a good spam rate for email deliverability in Klaviyo?

Klaviyo Spam Email Klaviyo

Abeeha Qasmi

Wednesday, July 13, 2022

There are different ranges of the spam rate that depicts the success rate of your emails:
Any rate less than 0.05% is optimal. This range percentage guarantees the utmost success of your emails.
The rate lying between 0.05% to 0.08%  is proficient but not the best.
If your spam rate is between 0.08% to 0.15%, there is a need for improvement.
You need to reconsider your strategy if the spam rate exceeds 0.15%.