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What is a good spam rate for email deliverability in Klaviyo?

Asked 4 years ago

I want to use Klaviyo for email automations for my Shopify store. What is a good spam rate for email deliverability in Klaviyo?

Abeeha Qasmi

Wednesday, July 13, 2022

There are different ranges of the spam rate that depicts the success rate of your emails:

  • Any rate less than 0.05% is optimal. This range percentage guarantees the utmost success of your emails.
  • The rate lying between 0.05% to 0.08% is proficient but not the best.
  • If your spam rate is between 0.08% to 0.15%, there is a need for improvement.
  • You need to reconsider your strategy if the spam rate exceeds 0.15%.




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