What are the factors that affect email deliverability?

Email deliverability measures the possibility of your email not ending in spam and getting the subscribers' engagement it deserves. Some common factors that could affect your overall email deliverability are as follows:

1. Subject lines play a big role in uplifting or damaging your email deliverability. Punchy and engaging subject lines can result in enhanced email deliverability.
2. IP reputation is one of the most important factors affecting email deliverability.
3. Use of single opt-in instead of double opt-in can lower your email deliverability.
4. Email timing and volume also affect the email deliverability rate.

There are a number of factors that can affect email deliverability, including the content of your email, your sender reputation, and the recipient's mailbox provider.

content - Make sure your email content is relevant and useful to your recipients. Avoid using spammy language or sending too many emails at once.

sender reputation - Your sender reputation is key to getting your emails delivered. Make sure you're using a reputable email service provider and follow their best practices for sending emails.

recipient's mailbox provider - Not all mailbox providers are created equal. Some providers are more likely to filter out or block certain types of emails than others. Research your recipient's mailbox provider and customize your emails accordingly.