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Klaviyo vs. Mailchimp vs. Shopify Email: Which is best for Shopify email segmentation?

Asked 4 years ago

I've been using MailChimp for a while now on my Shopify store, but I'm having problems with segmentation and automation. Is Klaviyo or Shopify Email better than MailChimp? Or are there any other apps that are good for email segmentation?

KeepShoppers Team

KeepShoppers Team

Monday, November 02, 2020

Klaviyo, MailChimp, and Shopify Email are some of the most popular email apps for Shopify stores—and with good reason. However, if you're specifically looking for an app for email segmentation, Klaviyo is your best option.

While MailChimp and Shopify Email are more affordable, they don't offer as in-depth audience segmentation and automation features as Klaviyo. Klaviyo comes with preset segments and filters. You can segment based on buyer behaviors and transactions or based on certain events.

In addition, Klaviyo comes with built-in automation workflows and templates, something not offered by MailChimp or Shopify Email.

For further details, we recommend taking a look at our comparison of Klaviyo vs. MailChimp and our in-depth review of Klaviyo. For some other Shopify email apps, check out our list of the 10 Best Shopify Email Marketing Apps.


3.9/5(1,743 reviews)

Lesa Austin

Tuesday, June 15, 2021

Go with Klaviyo. It allows you to make any kind of segmentation and automated flow according to your business needs and send the right content to the targeted audience as per their behavior and engagement. Although it's slightly more expensive than MailChimp, its advanced features are worth it.

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