Klaviyo vs. Mailchimp vs. Shopify Email: Which is best for Shopify email segmentation?
Asked 5 years ago
I've been using MailChimp for a while now on my Shopify store, but I'm having problems with segmentation and automation. Is Klaviyo or Shopify Email better than MailChimp? Or are there any other apps that are good for email segmentation?

KeepShoppers Team
Monday, November 02, 2020
Klaviyo, MailChimp, and Shopify Email are some of the most popular email apps for Shopify stores—and with good reason. However, if you're specifically looking for an app for email segmentation, Klaviyo is your best option.
While MailChimp and Shopify Email are more affordable, they don't offer as in-depth audience segmentation and automation features as Klaviyo. Klaviyo comes with preset segments and filters. You can segment based on buyer behaviors and transactions or based on certain events.
In addition, Klaviyo comes with built-in automation workflows and templates, something not offered by MailChimp or Shopify Email.
For further details, we recommend taking a look at our comparison of Klaviyo vs. MailChimp and our in-depth review of Klaviyo. For some other Shopify email apps, check out our list of the 10 Best Shopify Email Marketing Apps.
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