What are the benefits of a double opt-in process in Klaviyo?
Asked 3 years ago
One of my employees turned me on to using Klaviyo for my Shopify store. What are the benefits of a double opt-in process in Klaviyo?
Abeeha Qasmi
Wednesday, July 13, 2022
Klaviyo's double opt-in process allows a new subscriber to confirm their subscription for an email and SMS list. By integrating Klaviyo's double opt-in process with your Shopify store, you can:
- Take control of whether one can take advantage of your list or not.
- Prevents digital abuse and spam bots from flooding fake emails into your inbox.
- Grow your list with subscribers who are easier to convert.
- Minimize the fake and wrong email or phone numbers aggregating in your inbox.
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