What are the benefits of a double opt-in process in Klaviyo?

Klaviyo's double opt-in process allows a new subscriber to confirm their subscription for an email and SMS list. By integrating Klaviyo's double opt-in process with your Shopify store, you can:

• Take control of whether one can take advantage of your list or not.
• Prevents digital abuse and spam bots from flooding fake emails into your inbox.
• Grow your list with subscribers who are easier to convert.
• Minimize the fake and wrong email or phone numbers aggregating in your inbox.