Does Adding a brand to the product title improve SEO for my Shopify store?

Brand names are good for many reasons, one being, familiarity with the shopper. Familiarity brings trust, and building trust is the key to increasing sales. Shoppers will likely be searching for a brand name, therefore, featuring it in your product title is an amazing tool to direct traffic to your website.

Adding the brand name does make your Shopify SEO title long, but at the same time, it is an excellent practice for your Shopify product title SEO. It aids your customers' search so they can easily find the targeted products out of the enormous crowd.

Here are some more tips for how to name products on Shopify in a way that boosts your Shopify SEO:

• Include relevant keywords.
• Add the product's top features and benefits.
• Be specific and add the most related product terms.

Pro Tip: Look for what your competitors are doing and take inspiration; your aim should be to come up with the best!

Adding your brand name in the title can be a good move, and it might improve the SEO of your Shopify store. But a lot of factors play bigger roles to improve SEO. One such thing is relevant keywords. Highly ranked and relevant keywords can improve your page ranking marginally. Make sure to add your brand name as well as keywords in your meta description.