Does Adding a brand to the product title improve SEO for my Shopify store?

Asked 5 years ago

I sell different brands on my website and I am not sure where or if I should add the brand name to the page name of each item. I want to create the best SEO-friendly product titles for Shopify, but when I add the brand to the product name it becomes very long. Would adding the brand to the page title be enough for Shopify?

Seo Brand Page title Page name

Ashley Danielle

Sunday, September 12, 2021

Brand names are good for many reasons, one being, familiarity with the shopper. Familiarity brings trust, and building trust is the key to increasing sales. Shoppers will likely be searching for a brand name, therefore, featuring it in your product title is an amazing tool to direct traffic to your website. 

Abeeha Qasmi

Monday, September 13, 2021

Adding the brand name does make your Shopify SEO title long, but at the same time, it is an excellent practice for your Shopify product title SEO. It aids your customers' search so they can easily find the targeted products out of the enormous crowd.
Here are some more tips for how to name products on Shopify in a way that boosts your Shopify SEO:
Include relevant keywords.
Add the product's top features and benefits.
Be specific and add the most related product terms. 
Pro Tip: Look for what your competitors are doing and take inspiration; your aim should be to come up with the best!

Avik Das

Saturday, October 23, 2021

Adding your brand name in the title can be a good move, and it might improve the SEO of your Shopify store. But a lot of factors play bigger roles to improve SEO. One such thing is relevant keywords. Highly ranked and relevant keywords can improve your page ranking marginally. Make sure to add your brand name as well as keywords in your meta description. 