Does my Shopify store theme affect my SEO?

Having a good theme for SEO will solve up to 50% of your SEO issues.

The following SEO issues are related to the theme you use:

• Poor site speed
• Social links which open internally rather than externally
• The use of sliders rather than separated images and text
• No title attributes for links
• No alt text for images
• Incorrect H1-H6 tags

The remaining 50% of SEO issues are related to the keywords, internal links, inbound and outbound links and how you design your site to be optimized for SEO.

Your theme will not change your SEO in any way. SEO is dependant on many factors, most of which you can control.

A theme is only an empty shell into which you place your own text and your own pictures. If done poorly, your SEO will be poor. If done well, your SEO will be good.

A website theme can affect your SEO if it's too long to load. Page load speed is one of the ranking factors, so your website theme should be light and speedy.

Of course, it's pretty clear that, in addition to this, your website should offer only concise and correct content, and it's only your responsibility to offer this content to your users.

However, there are quite a lot of other different problems that can be solved with a good theme. For example, Google is fond of when navigation and presentation of content are made easy to comprehend.

Useful theme settings can also be quite helpful. Here I mean clickable phones in the header, place to display working time, up button, sticky menu (as navigation is more convenient).

And of course, there should be no code errors.