How to pick the best Theme for my Shopify store?

Why Facebook Ads Don't Convert Customers to Your Shopify Store

Facebook ads require optimization to reach the right audience for your business. Here are some ways to make sure you are targeting the right customer.

How to Set up Your PayPal Express Checkout With Shopify

Shopify sellers can set up and integrate PayPal Express Checkout on their Shopify store in minutes by following a few simple steps.

In-House Influencer Marketing vs. Marketing Agency

Influencer marketing can help grow your eCommerce business if done right. This post will help you decide whether to build an in-house influencer marketing or hire a marketing agency.

Simple Steps for Creating an After-Purchase Upsell Email Campaign for Your Shopify Store

Learn a simple upsell email campaign sequence that will help increase sales and encourage repeat purchases from existing customers on your Shopify store.

How Does Choosing a Shopify Store Theme Affect SEO?

Find out how your Shopify theme can affect your store’s chances of ranking high on search engines and what implications this will have on your business.

30 Things to Consider When Creating Facebook Ads

Creating a Facebook ad is hard, some social media managers will lie to you that it’s easy but the truth is that without good knowledge in Facebook ads you can lose money running ads that don’t convert

How to Create a Backup for Your Best Shopify Themes

Learn how to create a backup of your Shopify theme to protect your website and safely test new changes. Follow this step-by-step guide to ensure your Shopify theme is always backed up and secure.

How to Correctly Price Products on Your Shopify Store

Calculating costs, running a market research, and comparing with competitors are a few steps every Shopify store owner has to take when pricing their products.

How to Increase the Average Order Value in Your Shopify Store

Find out what is an Average Order Value in eCommerce and new methods for increasing the it in your Shopify store.

Separating variants into different products on Shopify

We sell a product that has several different colors, but the same design, sizes, and price. Should we split each color into a separate product or add variants within one product?

Are Shopify apps worth the money, or can I manage my store without them?

I'm thinking about adding a few apps to my store but the monthly price will be quite expensive. I'm trying to decide whether apps are really worth the investment or maybe I should look for an alt

Shopify app for upselling subscription-based items?

I'm looking for ways to upsell subscriptions on my Shopify store. There must be an app that helps you do it, right?

If I install a review app in my Shopify store, will my old Shopify reviews be deleted when I start using the app?

I've been using Shopify reviews until now but I want to start using an app coz I'm looking for more features. Will my old reviews be deleted when I install the new app in my store?

I've been considering using a Shopify app like PushOwl to send my customers notifications, but don't customers hate receiving notifications?

I asked many people, and they all unanimously said they really don't like to receive notifications of any kind, so wouldn't that affect your sales?

Will all my reviews be deleted if I quit using Yotpo review app?

I’ve been using Yotpo review app on Shopify for a while and my store has more than 1000 reviews. I’ve been on the free plan and now that I need to upgrade I no longer want to use them. Do you kno

When should I start my Black Friday advertising?

Should I charge my customers for shipping?

Why do customers enter wrong shipping addresses at checkout, and how to avoid it?

We've had a few issues lately with customers entering a wrong shipping address. Then the order gets sent to the wrong address, we have to refund or re-ship, and it's costing us a fortune. What me

How to handle customers’ address errors?

Sometimes customers enter a wrong shipping address and the courier has to return the package because they can’t deliver it. Who should pay for it, us or the customer?