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What are the first basic steps to branding a Shopify store?

Asked 6 years ago

Hi, I’m just starting out and I feel lost in this ocean of information. I want to know how to take the first steps toward building my own brand. Thank you.

Tony Lambert

Sunday, March 25, 2018

You need to understand your customers. Research and learn who you are trying to sell to and what their needs are. Then adjust your messaging to match those needs. This is the basis for building an audience that trusts you. Why not learn the basics? I’d recommend Seth Godin’s marketing book to learn a framework that will help you understand eCommerce better.

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