The Benefits of Using a Product Review App on Your Shopify Store

There are many ways to increase the conversions on your Shopify store. However, arguably one of the most effective ways is to show social proof of customers who praise your products, service, and brand. And the easiest way to generate social proof regularly and at scale is to allow customers to leave reviews on your store using a Shopify product review app.

People, by nature, are social animals. We enjoy listening to and interacting with others. We value the opinions of other people and seek guidance from them.

Oftentimes, people will search for the reviews and opinions of others before committing to a purchase. The reviews that customers leave about the quality of a product and the service they received are far more likely to be genuine, honest, and trustworthy than what the store owners write themselves. Therefore, allowing your customers to review your store is a great way to build trust with your audience, generate conversations about your store, create a sense of community, and even improve your store's appearance on Google (SEO)

Although not all reviews may be positive, using negative reviews as a way to prove your customer service skills and commitment to customer satisfaction may play in your favor. By responding to negative reviews professionally and competently, you may be able to not only regain the trust of the person who left the review but also earn the trust of those who may read your response.

Shopify store owners who choose not to use review apps

We've seen stores that don't allow customers to write reviews because their products are bad, and customers tend to complain about them. These stores don't sell on Amazon for the same reason...

So, while there may be justified reasons not to use a review app on your Shopify store, you should consider that reviews have become an eCommerce industry standard. If you don't show any reviews, you're probably putting customers off, and you are missing out on one of the most powerful marketing tools out there… word of mouth.