Is it beneficial to create a second Shopify store to use as an outlet?
Asked 2 years ago
Hey, I own an e-commerce clothing business. We currently have a Shopify store where we sell the majority of our products however we have some items in our warehouse which are low in stock but not selling. We would like to open an outlet version of our store to sell discounted version of products. Is it beneficial to open another store for this purpose and are there and tools which can make the management of discounted items on this Shopify outlet store easier?
Abeeha Qasmi
Wednesday, January 25, 2023
Creating Shopify's second store as an outlet can greatly benefit your existing business. You can diversify your product range and direct a specific audience to that second brand. Using multiple storefronts can also help you idealize the marketing and selling strategy.
Another significant advantage of using a second outlet is being able to offer affordable options or discounts to users. You can reduce the price without devaluing your existing brand. To serve this purpose rightfully, use the Order to Discount app by Egnition and automatically issue discounts on a particular product category.
Please follow our Community Guidelines
Related Articles
Do This Before Starting a Blog for Your Shopify Store
Brody Hall
February 10, 2023
Activating SSL Certificates (HTTPS) For a Custom Domain and Fixing "Pending" or "Unavailable" Errors
Brody Hall
February 10, 2023
Influencer Marketing’s Role in Boosting E-Commerce Brand Visibility
Courtney Sharp
September 4, 2023
Related Posts
Can't find what you're looking for?