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Is it beneficial to create a second Shopify store to use as an outlet?

Asked a year ago

Hey, I own an e-commerce clothing business. We currently have a Shopify store where we sell the majority of our products however we have some items in our warehouse which are low in stock but not selling. We would like to open an outlet version of our store to sell discounted version of products. Is it beneficial to open another store for this purpose and are there and tools which can make the management of discounted items on this Shopify outlet store easier?

Abeeha Qasmi

Wednesday, January 25, 2023

Creating Shopify's second store as an outlet can greatly benefit your existing business. You can diversify your product range and direct a specific audience to that second brand. Using multiple storefronts can also help you idealize the marketing and selling strategy.

Another significant advantage of using a second outlet is being able to offer affordable options or discounts to users. You can reduce the price without devaluing your existing brand. To serve this purpose rightfully, use the Order to Discount app by Egnition and automatically issue discounts on a particular product category.

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