Is it beneficial to create a second Shopify store to use as an outlet?

Creating Shopify's second store as an outlet can greatly benefit your existing business. You can diversify your product range and direct a specific audience to that second brand. Using multiple storefronts can also help you idealize the marketing and selling strategy.

Another significant advantage of using a second outlet is being able to offer affordable options or discounts to users. You can reduce the price without devaluing your existing brand. To serve this purpose rightfully, use the Order to Discount app by Egnition and automatically issue discounts on a particular product category.