How can I offer personalized discounts to customers based on their browsing and purchase history?

Introducing personalized discounts can help increase your sales and make your customers leave (and return) happy and satisfied. Thankfully, there are several tools or apps that can integrate with your Shopify store and help you accomplish this goal.

These tools monitor user activities and translate these interactions into valuable insights. You can analyze this data to segment your customers and create discount codes or offers personalized to every individual customer's shopping interests or past purchases.

Best of luck expanding your store!