Bolder App Review for Shopify: Reach Your Target Demographics and New Clients

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Recart SMS Marketing Review 2025: Pricing, Features, Integrations & More!

Did you know SMS marketing has an open rate of 98%, and 90% of text messages are read within 3 minutes? This makes SMS marketing a more effective way than email marketing to reach your customers and drive more sales. If you haven’t been using this strategy in your e-commerce business, now is the time to try it out—and Recart can help you make the most of it. This exclusive tool can help you leverage the power of SMS marketing by allowing you to create and send personalized SMS campaigns to your customers, taking your business to new heights by driving engagement and increasing sales. ProsAutomated SMS campaignsEasy integration with other platformsReal-time analyticsCampaign templatesExcellent customer supportConsNo two-way messaging Best For We consider Recart particularly useful for established direct-to-consumer (DTC) brands because it offers a wide array of advanced features best suited for businesses with an established customer base and marketing strategy. For example, the app's Customer Success Manager (CSM) can manage all aspects of your SMS marketing strategy, including campaign creation, audience segmentation, and analytics tracking—perfect for businesses with complex marketing needs. However, the app's powerful features can prove beneficial for any e-commerce store looking to engage with its customers and drive sales. » Discover the best Shopify apps to increase your sales Overview of Features Recart makes a great first choice for streamlining your SMS marketing and leveraging its power for increasing your revenue. To help you effortlessly create and manage engaging SMS campaigns, it offers the following useful features. Dedicated Professional Account Manager The app offers a CSM and a team of experts responsible for drafting, implementing, and monitoring all the aspects of your SMS marketing strategies. This feature is especially beneficial if your business doesn't have the time, resources, or expertise to manage all your SMS marketing campaigns independently. Custom Popups & Promotional Campaigns Recart is fully customizable in that it allows you to design your SMS campaigns to reflect your brand and messaging. This means you can easily create unique and engaging campaigns that align with your brand’s standards and resonate with your audience, boosting your brand recognition. Some examples of promotional campaigns you can customize include: New product launchesLimited-time promotionsEvent announcements Two-Tap Subscription & Restore Links The SMS marketing platform is designed with a mobile-friendly approach, meaning all the campaigns designed are already optimized for mobile devices. This allows your e-commerce business to reach its customers wherever they are, whether at home or going about their day. This mobile-first approach is exclusive to Recart’s platform and can help you improve your customer experience and drive more engagements and conversions. Abandoned Cart Recovery With Recart, you can send personalized messages to customers who have abandoned their carts with incentives to encourage them to complete their purchases. This personalized approach can help you recover lost sales and drive more revenue, as well as provide an engaging experience to your customers to enhance their loyalty to your brand. » Learn the difference between cart and checkout abandonment SMS Automation The automated campaign feature helps you send personalized messages to customers based on their behavior and recent searches. Additionally, you can rely on Recart's pre-built campaign templates to save time rather than crafting them from scratch. With these, you can send out messages that address different customer needs, such as: Welcome seriesPost-purchase follow-upsBirthday messagesFlash sales Reporting & Analytics Offering real-time and one-on-one reports, Recart can help you track the performance of your SMS marketing campaigns. You can get weekly and monthly detailed performance analytics to make informed campaign decisions as well as any necessary changes to generate more revenue. » Use the best Shopify analytics apps to get valuable business insights Compliant With Regulations Recart is compliant with Federal Communications Commission (FCC) regulations as well as Cellular Telecommunications and Internet Association (CTIA) guidelines for SMS marketing, which means it follows all the rules set by the governing bodies to ensure your business complies with the law. This feature can provide you with peace of mind that your SMS marketing campaigns won't cause you any legal issues while promoting transparency and trust, which is a huge plus for brand loyalty. » Explore the best Shopify marketing apps Plans & Pricing In addition to a 21-day free trial, the app offers tiered pricing options to meet all e-commerce business needs and budgets. Starter Plan ($299/month): This plan includes up to 23k SMS or 8.8k MMS messages before adding additional charges, and it comes with the core automation features like SMS automation, templates, and analytics.Pro Plan ($499/month): This plan comes with up to 41.6k SMS or 15.4k MMS messages and includes all the core features, plus priority support, custom fields, and advanced segmentation.Scale Plan ($999/month): With 100k SMS and 33.3k MMS messages available, this plan offers advanced features such as A/B testing, abandoned cart reminders, and post-purchase follow-ups in addition to all the core features.Enterprise Plan (custom pricing): Offering all the features from all the plans plus custom solutions, dedicated support, and advanced security features, this plan comes with pricing tailored according to your specific business needs. Transparent SMS Pricing Calculator To help you determine which plan would be the best fit for your business, Recart offers a pricing calculator that helps you choose based on your budget and requirements. Taking into account some key metrics, such as the number of subscribers and messages and your desired features, the calculator provides an estimate of the monthly cost for your plan. » Determine how much you should spend on Shopify apps Integrations When choosing the right Shopify apps for your e-commerce business, it's important to consider their integration options. Being able to integrate your apps can streamline your workflow and improve productivity by allowing you to automate tasks, share data across platforms, and create an invaluable experience for your customers. Here are some of the apps you can integrate with Recart: WheelioOptimonkFacebook MessengerKlaviyoLoox Usability With an intuitive and user-friendly interface, Recart makes navigating the platform and using its features a breeze. Relying on the platform's customizability, you can easily tailor your SMS marketing campaigns according to your specific needs and goals. Overall, Recart offers a great balance of usability, flexibility, and integration capabilities. Support In addition to email and phone availability, the app features multiple support options to enhance your experience and simplify your platform use, including: A help center to answer all your queriesA regularly updated blog page to stay updated with the latest SMS marketing tacticsCustomer case studies to establish trustSMS templates to save you time and effortOther resources, including e-books, guides, and whitepapers on the best SMS marketing practices Reinvent SMS Marketing With Recart Recart offers many valuable features that make it a powerful SMS marketing tool you should consider for your e-commerce business. With profile and behavior-based flows, customizable templates, and easy integration with other apps, the app allows you to create effective SMS marketing campaigns to increase conversions and profits. Based on Recart's metrics, such as the average revenue per recipient and the ROI of SMS campaigns, the app shows optimal results that can help you achieve your marketing goals.

HelloBrand Review—Shoppable Video Links for Shopify Merchants

If you're looking for a new way to market your products, then you should consider the simple concept of shoppable videos. Users are far more likely to retain the information they see in a video than in a mess of text scrawled across your website—so why not throw in a purchasing link and let them buy directly from the video? Keep reading to learn all the different ways that HelloBrand's shoppable video service can help your store. What Does HelloBrand Offer Shopify Merchants? More Effective Social Media Marketing Have an Instagram business account but aren't seeing the conversion rate you'd like? Reuse your product videos from any social media platform and embed them on your store as shoppable video carousels or floating videos on your homepage or product pages. Each video comes with a link that you can share on all your socials, emails, and SMSes to redirect users straight to the shoppable video, increasing your conversions. UGC With More Impact Every e-commerce merchant is familiar with the benefit of user-generated content in the form of product reviews and ratings. Now, with HelloBrand, you can turn your UGC product review videos into shoppable ones to improve the effectiveness of your social proofing apps. Live Video Shopping If you haven't started hosting live videos to promote your brand and engage with your community, then now is the time to start. And with HelloBrand's technology, you can add purchasing links to your live videos when discussing products, allowing you to remove any doubt and answer customer questions in real-time before they purchase. On top of that, you can save and reuse live videos as conversion-boosting shoppable videos on your store. HelloBrand Pricing The cost of running HelloBrand on your e-commerce store works a little differently from most other Shopify apps. Instead of a few strict plans to choose from, the app is free to install and remains so up to 200 monthly views of your shoppable videos. After that, it's only $0.02/view for the rest of the month. Additionally, if you're worried about your company growth costing you more in the long run, you don't need to worry. HelloBrand offers you the control to set a flat rate that you're willing to spend each month, whereupon the service will simply pause for the rest of the month once that limit has been reached. This ensures that you have the chance to test the app and only have to pay for what you get. Our Verdict: Should You Use HelloBrand? E-commerce store owners are always looking for new ways to improve their marketing and increase conversions, and shoppable videos are a simple and effective way to do so. And with the free-to-use capabilities that only require a small, custom payment after a certain number of views and the excellent customer support available 24/7, there's really no good reason not to try it out for yourself! It's clear that, from the 5-star reviews on the Shopify app store, other e-commerce merchants feel the same. Head to their website to learn more or jump directly to their Shopify app store page to get started.