Recart SMS Marketing Review (2023): Pricing, Features, Integrations & More!
Published March 28, 2023.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Did you know SMS marketing has an open rate of 98%, and 90% of text messages are read within 3 minutes? This makes SMS marketing a more effective way than email marketing to reach your customers and drive more sales.
If you haven’t been using this strategy in your e-commerce business, now is the time to try it out—and Recart can help you make the most of it. This exclusive tool can help you leverage the power of SMS marketing by allowing you to create and send personalized SMS campaigns to your customers, taking your business to new heights by driving engagement and increasing sales.
Pros
- Automated SMS campaigns
- Easy integration with other platforms
- Real-time analytics
- Campaign templates
- Excellent customer support
Cons
- No two-way messaging
Best For
We consider Recart particularly useful for established direct-to-consumer (DTC) brands because it offers a wide array of advanced features best suited for businesses with an established customer base and marketing strategy. For example, the app's Customer Success Manager (CSM) can manage all aspects of your SMS marketing strategy, including campaign creation, audience segmentation, and analytics tracking—perfect for businesses with complex marketing needs.
However, the app's powerful features can prove beneficial for any e-commerce store looking to engage with its customers and drive sales.
» Discover the best Shopify apps to increase your sales
Overview of Features
Recart makes a great first choice for streamlining your SMS marketing and leveraging its power for increasing your revenue. To help you effortlessly create and manage engaging SMS campaigns, it offers the following useful features.
Dedicated Professional Account Manager
The app offers a CSM and a team of experts responsible for drafting, implementing, and monitoring all the aspects of your SMS marketing strategies. This feature is especially beneficial if your business doesn't have the time, resources, or expertise to manage all your SMS marketing campaigns independently.
Custom Popups & Promotional Campaigns
Recart is fully customizable in that it allows you to design your SMS campaigns to reflect your brand and messaging. This means you can easily create unique and engaging campaigns that align with your brand’s standards and resonate with your audience, boosting your brand recognition. Some examples of promotional campaigns you can customize include:
- New product launches
- Limited-time promotions
- Event announcements
Two-Tap Subscription & Restore Links
The SMS marketing platform is designed with a mobile-friendly approach, meaning all the campaigns designed are already optimized for mobile devices. This allows your e-commerce business to reach its customers wherever they are, whether at home or going about their day. This mobile-first approach is exclusive to Recart’s platform and can help you improve your customer experience and drive more engagements and conversions.
Abandoned Cart Recovery
With Recart, you can send personalized messages to customers who have abandoned their carts with incentives to encourage them to complete their purchases. This personalized approach can help you recover lost sales and drive more revenue, as well as provide an engaging experience to your customers to enhance their loyalty to your brand.
» Learn the difference between cart and checkout abandonment
SMS Automation
The automated campaign feature helps you send personalized messages to customers based on their behavior and recent searches. Additionally, you can rely on Recart's pre-built campaign templates to save time rather than crafting them from scratch. With these, you can send out messages that address different customer needs, such as:
- Welcome series
- Post-purchase follow-ups
- Birthday messages
- Flash sales
Reporting & Analytics
Offering real-time and one-on-one reports, Recart can help you track the performance of your SMS marketing campaigns. You can get weekly and monthly detailed performance analytics to make informed campaign decisions as well as any necessary changes to generate more revenue.
» Use the best Shopify analytics apps to get valuable business insights
Compliant With Regulations
Recart is compliant with Federal Communications Commission (FCC) regulations as well as Cellular Telecommunications and Internet Association (CTIA) guidelines for SMS marketing, which means it follows all the rules set by the governing bodies to ensure your business complies with the law.
This feature can provide you with peace of mind that your SMS marketing campaigns won't cause you any legal issues while promoting transparency and trust, which is a huge plus for brand loyalty.
» Explore the best Shopify marketing apps
Plans & Pricing
In addition to a 21-day free trial, the app offers tiered pricing options to meet all e-commerce business needs and budgets.
- Starter Plan ($299/month): This plan includes up to 23k SMS or 8.8k MMS messages before adding additional charges, and it comes with the core automation features like SMS automation, templates, and analytics.
- Pro Plan ($499/month): This plan comes with up to 41.6k SMS or 15.4k MMS messages and includes all the core features, plus priority support, custom fields, and advanced segmentation.
- Scale Plan ($999/month): With 100k SMS and 33.3k MMS messages available, this plan offers advanced features such as A/B testing, abandoned cart reminders, and post-purchase follow-ups in addition to all the core features.
- Enterprise Plan (custom pricing): Offering all the features from all the plans plus custom solutions, dedicated support, and advanced security features, this plan comes with pricing tailored according to your specific business needs.
Transparent SMS Pricing Calculator
To help you determine which plan would be the best fit for your business, Recart offers a pricing calculator that helps you choose based on your budget and requirements. Taking into account some key metrics, such as the number of subscribers and messages and your desired features, the calculator provides an estimate of the monthly cost for your plan.
» Determine how much you should spend on Shopify apps
Integrations
When choosing the right Shopify apps for your e-commerce business, it's important to consider their integration options. Being able to integrate your apps can streamline your workflow and improve productivity by allowing you to automate tasks, share data across platforms, and create an invaluable experience for your customers.
Here are some of the apps you can integrate with Recart:
- Wheelio
- Optimonk
- Facebook Messenger
- Klaviyo
- Loox
Usability
With an intuitive and user-friendly interface, Recart makes navigating the platform and using its features a breeze. Relying on the platform's customizability, you can easily tailor your SMS marketing campaigns according to your specific needs and goals. Overall, Recart offers a great balance of usability, flexibility, and integration capabilities.
Support
In addition to email and phone availability, the app features multiple support options to enhance your experience and simplify your platform use, including:
- A help center to answer all your queries
- A regularly updated blog page to stay updated with the latest SMS marketing tactics
- Customer case studies to establish trust
- SMS templates to save you time and effort
- Other resources, including e-books, guides, and whitepapers on the best SMS marketing practices
Reinvent SMS Marketing With Recart
Recart offers many valuable features that make it a powerful SMS marketing tool you should consider for your e-commerce business. With profile and behavior-based flows, customizable templates, and easy integration with other apps, the app allows you to create effective SMS marketing campaigns to increase conversions and profits.
Based on Recart's metrics, such as the average revenue per recipient and the ROI of SMS campaigns, the app shows optimal results that can help you achieve your marketing goals.