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Shogun vs. PageFly: Which Is the Best E-Commerce Website Page Builder?

Lauren Strapagiel - Writer for KeepShoppers
By Lauren Strapagiel
Kirsty Macdougall - Editor for KeepShoppers
Edited by Kirsty Macdougall
Romi Hector
Fact-check by Romi Hector

Updated June 2, 2023.

Our team tests eCommerce apps and publishes app comparisons that are unbiased and not influenced by payments we receive from some of the app developers.

Shogun vs. PageFly Cover Image

Landing pages are a vital conversion tool you can't overlook as an e-commerce brand. When a new customer arrives at your site from social media, an ad, or another marketing link, providing a targeted landing page is the smartest thing you can do to land that conversion.

A study found that it takes shoppers just 50 milliseconds to form an impression of your website that will determine whether they stay and shop or leave. However, building landing pages is a different skill set from building other aspects of your site, and it can be tricky if you don't have an expert web designer on speed dial.

Fortunately, help isn't far off—a website page builder tool can help tremendously to create impactful web pages. If you're like us (and many others) who don't know how to code from scratch, landing page builders are a huge help and make it simple to create beautiful pages that convert.

Two leading Shopify page builder apps are Shogun and PageFly. We put them through their paces and scrutinized their every feature to compile this comparison to help you determine the better option for your store.

» For a complete list of page builder tools, head to our top 10 list of page builder apps

Shogun vs. PageFly Cover Image

Shogun vs. PageFly

Feature Comparison

Comparing website page builders for Shopify

Shogun Landing Page Builder Logo


PageFly Landing Page Builder Logo


Drag-and-drop interface

Simply pull your desired pre-built elements onto a canvas—no coding required.

Template library

Choose from pre-designed templates to set up a landing page quickly.

Customization options

Tailor your pages to your exact needs and style.

Performance optimization

Optimize your landing pages for load time.

Mobile responsiveness

Create landing pages optimized for mobile visitors.

Team collaborations

Ability to design pages with input from your team.

SEO optimization

Tools to make sure your pages are optimized for search.

Integration with other apps

Incorporate CTAs from other apps like Klaviyo and YouTube.

Analytics and tracking

Review the performance of your landing pages.

Special Features

On the surface, PageFly and Shogun look very similar, but when you dig in, there are some differences.

  • PageFly has more than 100 template options available. Shogun, on the other hand, advertises 70+.
  • Shogun has synchronized theme editing, which PageFly doesn't offer. This means you can make design changes that are reflected across your entire site. This saves time but also improves the experience for shoppers.
  • Shogun also has a "snippets" feature that lets you save custom design blocks you've created to use again on other pages.
  • With PageFly, you can optimize your page for speed with a Lazy Loading speed boost option—a feature not offered by Shogun.

Ease of Use

Both PageFly and Shogun are built to be easy to use, especially for people who don't code. Let's look at how their ease of use compares.


Shogun's interface is intuitive and user-friendly. To build a page, you can start with a template or from scratch. Adding elements is as easy as dragging and dropping from a library, and it has pre-made element blocks as well. You can then save your favorite element combinations to use over and over again.

This app also makes it easy to optimize images by reducing their size, which will increase your page's loading speed. For SEO, there's a section to help you input metadata, so that's hassle-free too.


4.8/5(3,213 reviews)


PageFly's interface is clean and easy to navigate. The app makes creating a page as simple as possible. As with Shogun, you can start a page on your own or choose from over 100 templates. To add elements, drag and drop from the library to build your page.

PageFly makes it easy to optimize your pages for mobile by showing a preview of your page on different screen sizes. What's more, there are intuitive options to optimize your page for search to boost your traffic.


4.9/5(8,408 reviews)

» If improving SEO is one of your top goals, check out these great traffic-boosting apps

Quality of Customer Support

Both apps offer customer support options in case you need help building your pages or encounter an issue.


You can reach Shogun support via email, form submission, or live chat. They also have an extensive help center to find a solution on your own. On their website, you'll also find a blog with tutorials and case studies to inspire your pages. They also publish guides and reports to help your e-commerce journey and boast over 100 articles covering various aspects of installing and using the app.


The app comes with a similar customer support offering as Shogun. There is highly responsive 24/7 live chat support, step-by-step guides and articles, blogs with tips and tricks, and real-life case studies. PageFly takes customer support a step further with a range of easy-to-understand webinars and video tutorials. On Facebook, you'll also find a community of fellow PageFly users to find help and inspiration.

Pricing Comparison




Free plan

Pay as you go

Advanced tier

Shogun and PageFly have different pricing structures, though both have a free option.

Shogun's free plan has limited features. From there, a basic plan is $39, $149, or $499 per month to access more features.

Shogun's Plans & Pricing Table

PageFly's free plan allows you to build one page but with all options and features included. From there, you can pay per page as you go or purchase an enterprise plan for $199 per month.

PageFly's Plans & Pricing

Final Verdict: Which Is the Best E-commerce Website Page Builder?

Both platforms are a good choice, depending on your business needs and budget.

For overall ease of use and so many features offered at all tiers, PageFly is our choice for the best e-commerce website page builder. It stands out for its extensive customization options, ability to incorporate coded elements, and a more flexible pricing plan.


4.9/5(8,408 reviews)

» Looking for more info before making a final decision? Head to our in-depth reviews of Shogun and PageFly