Why is my Facebook daily ad spend higher than my daily budget limit?
Asked 6 years ago
I have set a daily ad spend budget limit of $50, but I have noticed that my ad spend for the last 3 days was between $52 and $60. Why is this happening?
Caitlin Romero
Thursday, November 26, 2020
The Facebook Ads Daily Budget Limit is not a hard limit. Facebook tries to show your ads on the days that they will perform best, and show them less on the days that they will perform poorly, so you will notice a fluctuation in your ad spend but the average at the end of the month will be equal to your Facebook Ads Daily Budget Limit.
Please follow our Community Guidelines
Related Articles
Best On-Page SEO Techniques for Your Shopify Store
Brody Hall
February 10, 2023
Customer Retention Success Story: Insights From an E-Commerce Expert
Adeel Qayum
August 4, 2023
6 Shopify Image Size Guidelines for Every eCommerce Merchant
Jameela Ghann
November 13, 2023
Can't find what you're looking for?