Why is my Facebook daily ad spend higher than my daily budget limit?
Asked 5 years ago
I have set a daily ad spend budget limit of $50, but I have noticed that my ad spend for the last 3 days was between $52 and $60. Why is this happening?
Caitlin Romero
Thursday, November 26, 2020
The Facebook Ads Daily Budget Limit is not a hard limit. Facebook tries to show your ads on the days that they will perform best, and show them less on the days that they will perform poorly, so you will notice a fluctuation in your ad spend but the average at the end of the month will be equal to your Facebook Ads Daily Budget Limit.
Please follow our Community Guidelines
Related Articles

How to Optimize Your Product Page Titles on Shopify for SEO
Brody Hall
February 10, 2023

Free Shopify Inventory Management Apps: Are They Worth It?
Jay Friedmann
May 1, 2023

Ultimate Guide to Shopify AB Testing With Sample Data
Jameela Ghann
November 8, 2023
Can't find what you're looking for?