What's the recommended ad budget for my first ad campaign on Facebook for testing purposes?

Asked 3 years ago

Quick question. What's the ad budget you should set for your first ad campaign? This is for testing purposes as I still don't know my cost per click or return on investment.

Facebook ads budget Ad campaign Test ad campaign Facebook ads manager

Katie Heenan

Monday, July 12, 2021

When testing your Facebook ad campaign, set it as a lifetime budget so that the amount you set is spent and nothing more. There is no magic number when it comes to how much to spend. Consider who you are targeting and set a small amount to begin with so that you can only go up from there.