How to Edit Email Templates on Shopify

You may be wondering what these Shopify email templates can do for you as an e-commerce business owner. Let's get straight to the point: they can boost customer loyalty, customer retention, and, in the end, your bottom line.

This includes creating a good first impression with welcome emails, keeping customers informed of similar products with after-purchase upsell emails, or re-connecting with inactive customers with win-back emails. Emails can be sent individually or you can email all your customers at once depending on the situation.

Shopify specifically crafted ready-to-use templates to help business owners who may need a little assistance with putting their own emails together. Regardless of what you sell and the industry you're in, your business needs to optimize visibility to build your brand. These templates will help you do this, but consider modifying them before sending them out to clients.

Reasons for Modifying Shopify Email Templates

Why would you need to modify these Shopify email templates? Here are some of the more significant reasons:

• Keep your customers up to date with the status of their orders Give your customers personalized information about the sales process. In other words, keep them in the loop every step of the way.
• Add your own personal touches Connecting with your audience and standing out from your competitors by adding your own personal touches are some of the core elements of successful email marketing campaigns. As you get into modifying these templates, you'll be able to make changes that enhance functionality and style.
• Give your clients a seamless experience These emails need to be modified to optimize the sales experience for your customers. Give them only the information they need to seal the deal. All your communication also needs to have the same consistent look and feel to represent your brand accurately. The content and the overall look both add to a seamless customer experience.
• Build trust You'll build trust with customers who have a seamless experience. Your customers will recognize your emails and feel "safe" knowing that you deliver on your promises.
• Build loyalty When you build trust, you build customer loyalty at the same time. Building customer loyalty is important for increasing customer retention.

How to Customize Existing Shopify Email Templates

Here is a step-by-step guide to help you to modify your Shopify email templates:

Step 1: Choose the email template that you want to edit.

• Go to Settings and click on Notifications.
• Click on the email you want to modify.
• Copy and paste the HTML into your code editor and edit the template as you see fit.
• Open your new template using receipt-inlined.html in your editor as well so you have them side by side. You can use the Shopify template as a reference.

Step 2: Upload the necessary files that you will need for the modified template.

• Upload your logo and social media icons
• If you have any specific visuals and images that you would like to include in your template, you need to upload those as well.
• Open your new email receipt template.
• Replace any image references with the Shopify URLs. The naming conventions will change accordingly. Let's look at a quick example: img/logo.png will become //cdn.shopify.com/files/1234/logo.png.

Step 3: It's now time to customize your template.

• Insert the Shopify Liquid Variables into your template.
• Change the pre-header text and remove the unsubscribe link.
• Update your social media icon links and your content.
• Replace all the user- and shop-specific variables with liquid variables.

Step 4: Copy your email template and take it into Shopify (copy and paste the template code).

Step 5: Test your template by previewing it in your browser.

Step 6: As your last step, you need to do your final test.

You can do this by sending out a test email. If you're happy with the test email, you're ready. Just remember to get a few colleagues to help you check the email too. We often miss things when we've been working on the same content for some time.

Editing Templates Is a Skill You Will Always Use

If you're a Shopify e-commerce business owner, you already understand the importance of giving your customers exactly what they want, staying visible, staying true to your brand, and making the customer's journey as smooth and easy as possible. These templates are essentially cookie-cutter solutions. In the beginning, you can rely on them to help your business grow. However, as you move from beginner to professional and proficient, you must learn how to use these tools in a way that suits your business, and not the other way around.

» Discover the best Shopify apps with pre-made email templates