Can discounts devalue my brand on Shopify?

Asked a year ago

Has anyone here had a negative experience when it comes to discounts and branding? I sell footwear on Shopify and don't want to give off the perception that the products are cheap as they really aren't. I only buy quality products from good suppliers so I don't want to devalue my brand.

Branding Discount apps Discount code

Peter Chavez

Friday, August 25, 2023

No, strategically used discounts won't devalue your brand. Position discounts as exclusive opportunities, maintaining product quality. Employ savvy marketing to emphasize value rather than cheapness. If you implement these best practices, discounts will only result in boosted sales, increased customer base, and enhanced brand reputation.