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How to Acquire Phone Numbers for SMS Marketing

Master the rules and best practices of growing your SMS subscriber list while keeping them engaged.

Elijah Adebayo - Writer for KeepShoppers
By Elijah Adebayo
Viktorija Cosic editor profile picture
Edited by Viktorija Cosic

Updated August 4, 2023.

Are you seeking a way to boost your sales, increase customer loyalty, and reach new audiences? SMS marketing might be the answer.

SMS marketing offers numerous advantages for businesses in various sectors and sizes. To illustrate, SMS boasts a remarkable 98% open rate compared to email marketing.

This implies that your messages have a near certainty of being viewed and read by your target audience.

But how do you get started with SMS marketing? How do you acquire phone numbers for SMS marketing? And how do you build a subscriber base eager to hear from you?

With our tips, learn how to:

  • Legally and ethically acquire phone numbers for SMS marketing.
  • Expand your subscriber list.
  • Keep them engaged.

» Want to have more free time? Leave it to the best marketing apps for Shopify

Leveraging Existing Customer Base and Lead Generation Tactics

Harnessing your current customer base is among the most straightforward tactics to acquire phone numbers for SMS marketing purposes. After all, they already know and love your brand. You can use Shopify loyalty apps and customer rewards programs to motivate them to share their contact information with you.

  • Offer discounts, gifts, or prize draws to entice sign-ups for your SMS list.
  • Use surveys, feedback forms, and transactional messages to invite opt-ins.
  • Explain benefits and message frequency.
  • Use lead generation tactics like contests and giveaways to attract prospects and collect phone numbers.
  • Provide value and comply with regulations.

The Value of Incentives & Opt-In Strategies

In the world of SMS marketing, it's essential to acquire phone numbers lawfully and avoid sending unsolicited messages. Instead, provide your customers with valuable incentives:

  • Discounts
  • Freebies
  • Exclusive content

Make it easy for them to sign up by utilizing the following:

  • Pop-ups
  • Landing pages
  • QR codes
  • Checkout forms while offering a suitable reward for their efforts

Think about how often you've willingly shared your phone number for a tempting gift card offer. It's an offer that's hard to resist. Statistics say that over 50% of customers make a purchase after a marketing text.

Compliance, Privacy, and Subscriber Engagement

When it comes to SMS marketing, you must comply with the relevant regulations and respect the privacy of your potential customers. That means getting their consent, providing clear opt-out options, and securing their data, as you don't want to deal with unhappy consumers or hefty fines.

SMS marketing is a powerful tool to grow your business, but only if you use it wisely. Follow these guidelines, and you'll be on your way to building a loyal and profitable customer base.

Dialing Up Success: Mastering SMS Marketing Acquisition

Now that you've mastered obtaining phone numbers for SMS marketing, it's time to apply your expertise.

Whether you utilize pop-ups, landing pages, contests, or referrals, always remember to provide value, honor privacy, and adhere to regulations: building a loyal customer base is vital! SMS marketing holds great potential for business growth as long as it is used responsibly.