How to balance "ship now, fail fast" attitudes toward product development with making sure tests aren't sabotaged due to insufficient QA/sloppy design?

Basic Requirements for Building Your Shopify Store's Landing Pages Correctly

Learn what are the basic requirements for building successful landing pages for your Shopify store.

How Good Content Can Improve Your Shopify Store's Conversion Rates

Content is the foundation of all your marketing activities. Learn the most important principles that will help you nail your store's content marketing.

How to Increase Your Shopify Stores Sales Using A Funnel

A sales funnel shows the different stages of a customer's journey. Creating and optimizing the sales funnel helps to make a customer's experience enjoyable, leading to sales.

How to handle customers’ address errors?

Sometimes customers enter a wrong shipping address and the courier has to return the package because they can’t deliver it. Who should pay for it, us or the customer?

Is Facebook Ads or Google Ads better for a Shopify store conversion rate?

My understanding is that Facebook ads appear on Facebook only, and Google ads appear everywhere. Does that mean google ads have more reach than Facebook ads?

Do discounts work better when they are already applied to the price or as a discount code at checkout?

Why is our conversion rate dropping?

We scaled our ad budget to reach more people and it is working well. The store's traffic nearly doubled. But the problem is that the conversion rate went down 25% although we didn't change the de

Pros and cons for using product reviews app on Shopify

I'm wondering whether to use a product review app on my Shopify store. Currently looking into Judge.me, Loox, Yotpo, and Stamped. I'd like to help customers arriving at my online store to make in

How to optimize a Shopify store to increase conversion rate?

I feel that my Shopify store is running on the slow side of things and causing me to lose sales, how do I optimize it and increase the conversion rate?

How to track custom conversions on my Shopify store?

For example, I have a general store, but I’m selling different products to different audiences. Am I supposed to set up a new ad account to track conversions for a specific product?

What's the best app to increase conversion in my store?

What's your opinion on Debutify, Shoptimized, and similar themes that claim to increase your conversion rate for your Shopify store?

How to improve the Shopify checkout process?

The default checkout process on Shopify is too long - it has four steps (pages). I think it badly affects my store's conversion rate and I lose sales because of it. What checkout replacement app