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How to balance "ship now, fail fast" attitudes toward product development with making sure tests aren't sabotaged due to insufficient QA/sloppy design?

Asked 3 years ago

I have a client who does radical redesigns of sales pages/funnels: They're gung-ho about launching and running a test as fast as possible, regardless of issues raised/bugs discovered.

If you have advice/cautionary tales/thoughtful articles to share about the importance of comprehensive QA before running tests, especially ones with radical changes, I would love to hear them!

Thanks in advance :)

Sofia Thai

Sunday, May 23, 2021

Conducting a comprehensive QA is crucial to make sure that any redesgin is up to the high quality that it should be. Assessing any changes before they go live will reveal any problems with the new design. This means you can fix them before they negatively impact the customer.

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