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What is a good daily budget for Facebook ads?

Asked 4 years ago

How much should I spend on Facebook ads per day to drive traffic to my Shopify store? More specifically, how much should be spent on FB ads to get good results?

Billy Bartlett

Monday, October 26, 2020

This is a very broad question.

To set a daily ad budget, you should first decide your overall budget, how much you can allocate to marketing, and then out of your marketing budget, how much goes to Facebook ads. Besides that, your daily Facebook ads budget depends on performance and results. The idea is to start with a relatively small budget to test the waters by running a variety of tests to identify what value proposition, messaging and audience work. At this point, when you're just starting, even a couple of USD per day will serve the purpose.

Abeeha Qasmi

Thursday, August 26, 2021

Your advertising budget depends on various factors: your marketing budget, performance, target audience size etc. Using 10% - 30% of your gross sales as your Facebook ads cost is recommended. Initially, $5 is a great daily budget for Facebook ads forum for Shopify. However, make sure you stay consistent with your budget for the next 2-3 months to see results.

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