Percentage discounts vs free shipping discounts for Shopify?

Asked a year ago

Hey guys. In your opinion, which is the better discount type to offer when it comes to selling products on Shopify? For context most of my sales are based in the US. Cheers!

Free shipping Percentage discount Order to discount

Henry Tyler

Friday, August 25, 2023

Percentage discounts lower overall cart costs, incentivizing purchases. This appeals to price-sensitive customers but can impact perceived product value. Consider margins carefully.
Free shipping, on the other hand, acts as a subtle psychological perk. It enhances customer experience without reducing product value.
For U.S. sales, offering free shipping often resonates well. Analyze your margins and market preferences before deciding — a well-structured discount approach can drive conversions.