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Flash sales vs BOGO discounts on Shopify?

Asked 10 months ago

Which is the better and more profitable discount to offer if you're running a Shopify store?

Frank Quinn

Friday, August 25, 2023

Flash sales create urgency, offering steep discounts for a limited time. They attract impulsive buyers, boosting short-term revenue. While it may not foster long-term customer loyalty, it effectively moves products.

On the other hand, BOGO discounts encourage larger purchases and clear inventory. Encouraging bulk purchases, this approach appeals to value-conscious customers. The ultimate decision boils down to your goals — quick sales or inventory management.

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