Flash sales vs BOGO discounts on Shopify?

Flash sales create urgency, offering steep discounts for a limited time. They attract impulsive buyers, boosting short-term revenue. While it may not foster long-term customer loyalty, it effectively moves products.

On the other hand, BOGO discounts encourage larger purchases and clear inventory. Encouraging bulk purchases, this approach appeals to value-conscious customers. The ultimate decision boils down to your goals — quick sales or inventory management.