Sample data generation benchmarks for eCommerce?

There is no one-size-fits-all answer to your question. The duration of your sample data experiment will depend on the type of changes you plan to make to your Shopify store.

A week of data collection might suffice for minor changes, such as adjusting the placement of buttons or the color of certain elements. However, for significant changes such as redesigning your store layout, experts recommend testing for at least 3 to 6 weeks to gather accurate and reliable data that reflects the impact of the changes.