Sign In

eCommerce Entrepreneurs Blog

Read about successful online stores, the best eCommerce apps, marketing strategies, store design, and much more on KeepShoppers' blog.

A person's torso, wearing a light blue long-sleeve button-up dress shirt, with the sleeves slightly rolled up. Both hands are typing on a black laptop, which is place atop a white coffee table. There is a black cellphone next to the laptop. There are multiple icon boxes featuring contact icons and task checklists hovering above the laptop's keyboard.

Shopify marketing Capitalize on These Benefits of Email Marketing!Every e-commerce business should be doing email marketing. Since you don't have a traditional brick-and-mortar store for people to visit, communication with your customers is even more important. For some stores, email marketing may even be the only line of contact customers have with them. Sure, they may have other platforms, but there's no guarantee that all your customers engage with you on all your platforms. Are you now starting to see why email marketing is a must? Let's take a deeper look into some of the important benefits you can enjoy if you successfully implement email marketing guidelines: Benefit 1: Communication Email marketing opens up a channel for you to communicate with your customers. Communication is so important because it helps you understand how your customer is experiencing your brand. You can take it one step further by using your marketing emails to send out surveys. This feedback and interaction are critically important for the organic development of your business. Therefore, make the effort to grow your mailing list and collect emails. Benefit 2: Personalization Personalization is the ability to add your client's name and other personal details on your marketing emails. Research has proven without a doubt that personalized emails are read more than emails that are not personalized. One of the first opportunities to implement this is with a warm welcome email. It makes the client feel like the email is specifically compiled for them as an individual and not just a generic email that has been sent out to all your customers at once. Therefore, if you choose to use templates as a starting point, make sure you edit the email templates before sending them to your email list. » Engage customers with the best Shopify apps with ready-made email templates Benefit 3: Targeted Communication You get to communicate with your target market. These are the people who currently buy from you, have bought from you at some point, or are still planning on buying from you. They're the ones who subscribe to your emails. Benefit 4: Boost Sales Since you're communicating with people who already believe in your brand and your products or services, marketing special deals and discounts, new ranges and collections will be much easier than trying to attract new customers. This crowd is already loyal to your brand, so you'll be fishing in a pond full of fish! Benefit 5: Cost-Effective Marketing Email marketing is extremely cost-effective. Many pay for a copywriter and designer to develop professional emails, while others pay for data analysis. All in all, these costs are low compared to the reach you will get from the emails. Even if the customers don't bite, you're staying visible and maintaining your brand presence. Benefit 6: Direct Customers to Your Website Marketing emails are excellent tools for directing your customers to your website and social media platforms. This will promote a multi-channel presence, which again will build your brand presence. Benefit 7: Build Credibility If you consistently deliver on the promises and promotions you market to your customers, you'll build credibility. How does credibility help you? If something goes wrong, your customer will give you the benefit of the doubt. Customers are also more likely to tell their friends about your business if they feel it's credible. Word-of-mouth is one of the most powerful ways to grow your business free of charge. Benefit 8: Build Long-Term Customer Relationships If you have an effective marketing strategy, and your timing and frequency are spot on, you will nurture loyal customers that swear by your brand over the long term. Loyal customers support and develop your brand's longevity. Benefit 9: Data and Metric Analysis One of the most important benefits of email marketing is gathering and analyzing data. You can follow your customer's sales journey to see, for example, where they abandon carts on your store or interact with links. You can measure your email marketing performance which will help you to improve on future emails and adjust your marketing strategy. Benefit 10: Build Excitement and Authority Marketing emails can be used to create a build-up to the launch of a new product or collection, or perhaps a massive sale or just crazy deals and discounts. While getting excitement going, you can also build your authority by being the first to release the latest trends or valuable information from your industry.

A touch-screen cellphone laying atop a linoleum wood-like tabletop,. The phone is open on an app store, displaying the app download page for Shopify.

Shopify marketing How to Edit Email Templates on Shopify You may be wondering what these Shopify email templates can do for you as an e-commerce business owner. Let's get straight to the point: they can boost customer loyalty, customer retention, and, in the end, your bottom line. This includes creating a good first impression with welcome emails, keeping customers informed of similar products with after-purchase upsell emails, or re-connecting with inactive customers with win-back emails. Emails can be sent individually or you can email all your customers at once depending on the situation. Shopify specifically crafted ready-to-use templates to help business owners who may need a little assistance with putting their own emails together. Regardless of what you sell and the industry you're in, your business needs to optimize visibility to build your brand. These templates will help you do this, but consider modifying them before sending them out to clients. Reasons for Modifying Shopify Email Templates Why would you need to modify these Shopify email templates? Here are some of the more significant reasons: Keep your customers up to date with the status of their orders Give your customers personalized information about the sales process. In other words, keep them in the loop every step of the way.Add your own personal touches Connecting with your audience and standing out from your competitors by adding your own personal touches are some of the core elements of successful email marketing campaigns. As you get into modifying these templates, you'll be able to make changes that enhance functionality and style.Give your clients a seamless experience These emails need to be modified to optimize the sales experience for your customers. Give them only the information they need to seal the deal. All your communication also needs to have the same consistent look and feel to represent your brand accurately. The content and the overall look both add to a seamless customer experience.Build trust You'll build trust with customers who have a seamless experience. Your customers will recognize your emails and feel "safe" knowing that you deliver on your promises.Build loyalty When you build trust, you build customer loyalty at the same time. Building customer loyalty is important for increasing customer retention. How to Customize Existing Shopify Email Templates Here is a step-by-step guide to help you to modify your Shopify email templates: Step 1: Choose the email template that you want to edit. Go to Settings and click on Notifications.Click on the email you want to modify. Copy and paste the HTML into your code editor and edit the template as you see fit.Open your new template using receipt-inlined.html in your editor as well so you have them side by side. You can use the Shopify template as a reference. Step 2: Upload the necessary files that you will need for the modified template. Upload your logo and social media iconsIf you have any specific visuals and images that you would like to include in your template, you need to upload those as well. Open your new email receipt template.Replace any image references with the Shopify URLs. The naming conventions will change accordingly. Let's look at a quick example: img/logo.png will become //cdn.shopify.com/files/1234/logo.png. Step 3: It's now time to customize your template. Insert the Shopify Liquid Variables into your template. Change the pre-header text and remove the unsubscribe link.Update your social media icon links and your content.Replace all the user- and shop-specific variables with liquid variables. Step 4: Copy your email template and take it into Shopify (copy and paste the template code). Step 5: Test your template by previewing it in your browser. Step 6: As your last step, you need to do your final test. You can do this by sending out a test email. If you're happy with the test email, you're ready. Just remember to get a few colleagues to help you check the email too. We often miss things when we've been working on the same content for some time. Editing Templates Is a Skill You Will Always Use If you're a Shopify e-commerce business owner, you already understand the importance of giving your customers exactly what they want, staying visible, staying true to your brand, and making the customer's journey as smooth and easy as possible. These templates are essentially cookie-cutter solutions. In the beginning, you can rely on them to help your business grow. However, as you move from beginner to professional and proficient, you must learn how to use these tools in a way that suits your business, and not the other way around. » Discover the best Shopify apps with pre-made email templates

Shopify apps How to Choose the Best Shopify Apps for Your Store The right blend of Shopify apps can make or break the success of a Shopify store. The trouble is, with so many great apps delivering so many awesome functionalities, it’s sometimes hard to decide between them all, which often creates a tendency to install too many. Too many installed apps can cause serious problems, such as conflicting app functionality and slow page-loading speeds. Not to mention increasing expenses from paid premium plans. To avoid these potential problems, here are the things you should consider when choosing the best apps for your Shopify store: Reviews When deciding whether or not to integrate a Shopify app into your store, pay close attention to the app’s reviews. A quick read through other Shopify users' experiences can be invaluable knowledge and may save you many hours of headache later on. Customer Support Next, head to the app’s support listing. Within this section, you’ll find the app developer’s email and privacy policy. And if included, you’ll also find an FAQ section, the developer’s phone number, and a customer support link. If all of these are listed, it’s a good sign that a support team is happily waiting to help out if anything were to go wrong. Pricing The majority of businesses are often working on a relatively limited budget. The trouble with this is it can often create a tendency to search for solutions that don’t cost any money. And although there are many awesome free Shopify apps, the best mindset to take when selecting an app is whether or not it fixes a problem rather than if its services are free of charge. Store Characteristics And lastly, but of no less importance, determine your store’s specific characteristics. Factors that may determine this are a business’ marketing niche, its area of specialization, and its audience’s appetite. For instance, depending on your marketing niche, some audiences may be particularly mutinous when it comes to pop-ups. This can ultimately hurt your store’s bounce rate and negatively affect sales and conversions. On the other hand, an app that displays recent store orders to prospective customers could be a far more effective strategy and work to strengthen customer FOMO, ultimately boosting sales. The Bottom Line Remember, choosing just the right set of apps is very important. Getting it wrong can lead to a whole bunch of headaches, but getting it right will significantly help your business on its way to success. » Increase your business's sales with the best Shopify apps

Young professional woman sitting at a desk while working on a laptop

Shopify apps Manage Your Shopify Store Like a Pro Using Egnition’s 3 Must-Have Apps Any online store that wants to maximize its potential and get the most out of Shopify should have third-party Shopify apps installed. Egnition is one of the leading third-party Shopify app developers with an average of 4.8 stars from hundreds of reviewers. When choosing the best Shopify apps for your store, why have only one when you can have three? That's why we've made a list of three of Egnition's must-have apps that will help boost your store's efficiency and drive more sales. » Looking for more apps to increase your store's functionality? Browse these recommended top apps for every Shopify store. 1. Multi-Store Sync Power If you're an expanding business and use multiple Shopify stores to target different customers, it may be difficult for you to keep track of each store's stock and products. Multi-Store Sync Power solves this issue by synchronizing inventory and products between stores, letting you make changes in one store that show up in all the other stores. So, whenever there's a new order or another change in inventory, Multi-Store Sync Power automatically syncs this information between stores. This synchronization is two-way, letting you make changes from anywhere you want. If you create a product or collection in one store, it can sync instantly with other stores with custom product pricing rules. Key Features Automated inventory updatesEasy configurationCreate and update productsTwo-way syncCustom products pricing Pricing Multi-Store Sync Power is available with all features in the following plans: Bronze: Free for up to 25 productsSilver: $5.99/month for up to 100 productsGold: $10.99/month for up to 1,000 productsPlatinum: $15.99/month for up to 5,000 productsRhodium: $25.99/ month for over 5,000 products 2. Out-of-Stock Police Have you ever run out of stock and lost sales as a result? Out-of-Stock Police is the perfect tool to help you keep track of inventory and proactively order products to avoid stockouts. Out-of-Stock Police does more than just manage out-of-stock inventory. The app lets you manage collections to push low-stock items to the bottom and even hide products so that customers can't see them. You can set low stock thresholds to let you know when a collection has reached a custom stock limit. Out-of-Stock Police also improves SEO by still showing out-of-stock products on Google and eventually hiding them completely if they've been out of stock for a while, reducing bounce rates. Key Features Custom low and out-of-stock notificationsTag and hide out-of-stock productsBoost organic traffic and SEOPush sold-outs to the bottomIn-depth inventory statistics Pricing Out-of-Stock Police is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $4.99/month for up to 499 products and 99 collectionsGold: $9.99/month for up to 4,999 products and 99 collectionsPlatinum: $14.99/month for up to 9,999 products and 299 collectionsRhodium: $19.99/month between 10,000 to 24,999 products and 499 collectionsPalladium: $26.99/month for over 25,000 products and 500 collections 3. Bestsellers reSort Ever struggled to sort your large inventories and keep track of what's going on? As Shopify stores get larger and more profitable, they're often harder to manage. Bestsellers reSort saves you time and improves sales by giving you powerful tools to create automated sorting rules so you can organize your products in innumerable ways. The possibilities are virtually endless. You can sort by best-selling products, showing you which products need attention because they're the most profitable. New products can be sorted to the top of collections to test their performance. You can also analyze products depending on their revenue and sales. Product lists are organized by creation dates, views, tags, inventory numbers, featured status, and much more. Key Features No-limits configurationCustom sort ordersAutomated sorting rulesROI analysisComplete sorting control Pricing Bestsellers reSort is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $6.99/month for up to 499 products and 99 collectionsGold: $12.99/month for up to 4,999 products and 99 collectionsPlatinum: $ 16.99/month for up to 9,999 products and 300 collectionsRhodium: $22.99/month for up to 24,999 products and 499 collectionsPalladium: $34.99/month for over 25,000 and 500 collections Which Egnition App Is Best for Your Shopify Store? Choosing the best apps for your Shopify store isn't easy. If you're managing multiple stores, it's best to use the same apps across all your stores to keep the user experience consistent. And while one app is good, it's even better to have several that integrate well (if they're made by the same developer) so that you can access all the features you need for success. The Final Verdict Give your Shopify store the feature boost it needs. Egnition's Shopify apps will help you save time and money so that you can focus on building your business instead of wasting time on managing your store's backend manually. » Want to learn more? Visit Egnition's website for more app information

Close-up of a cell phone in a female person's hand with the screen showing a discount coupon next to a coffee cup

Shopify apps Shopify Discount Apps: How to Revolutionize Your Online Store in 2023 Like most shoppers, many e-commerce buyers love a good deal. If you own an e-commerce store, offering discounts to secure a sale is a tested tactic to appeal to the 83% of consumers who use discounts when shopping online. However, with so many strategies available, including on-site discounts, couponing websites, email signup forms, and abandoned cart emails, choosing the right way for your store to offer discounts to customers can be difficult. If you're a Shopify merchant, using a Shopify discount app may be the perfect solution for delivering the right discount at the right time to increase your sales. What Are Shopify Discount Apps? Shopify discount apps integrate with your e-commerce store and allow you to offer various discounts to your customers, helping you maximize sales, provide customer support, and build customer loyalty. Example:Let's say you want to increase your Shopify store's average order value (AOV). To do so, you can use a discount app to offer a 10% discount to any customer who spends more than $75 in your store and 20% off for anyone who spends over $125. This form of tiered discount will reward your customers for spending more, urging them to place bigger orders. Discount apps offer a variety of sales options, including bulk pricing, percentage and dollar-off coupons, product bundling, fixed value, BOGO, free shipping, and tiered pricing discounts. When deciding between the different types of discount apps for your store, it's important to recognize what types of discounts work within your margins and how you plan to use them. » Easily create your Shopify customer reward system in a few steps Why Are Discounts Important for Your Online Store? Attracting new customers When shoppers first discover your brand, you need to establish a level of trust to convince them to purchase your products. Offering welcome email discounts to new subscribers or providing on-site discounts to shoppers are common customer acquisition strategies to help you achieve this goal.Encouraging repeat purchases Discounts can be an excellent way to generate repeat purchases and build customer loyalty. Incentivizing customers through order confirmation and post-purchase emails along with suggested product upsells, can encourage your shoppers to grab that add-on or complementary item, increasing your customer retention. Clearing out excess inventory Excess inventory can take up valuable warehouse space and drain cash flow. Offering discounts on these extra items can help you clear out your obsolete inventory and provide extra cash to grow your business. Take, for instance, excess post-holiday inventory—offering your shoppers discounts on these items as part of your yearly clearance sale can boost your bottom line. 3 Shopify Discount Apps to Optimize Your Online Store When choosing the right Shopify app to offer discounts in your e-commerce store, you need to understand the types of discounts and features it offers and how they can complement your business. Here are three discount apps for Shopify that can help you increase sales and run your store more efficiently. 1. Order to Discount Order to Discount is a Shopify discount app that provides customers with personalized discounts or vouchers for refunds, creating a first-class shopper experience to improve your store's customer satisfaction. With this app, you can easily generate discounts as part of your complaint management process, auto-generate various discounts from defined rules, and email them to customers. Key Features: Create personalized offers from any orderChoose from various types of discountsEasily create and adjust email templates Plans and Pricing: While there is a free trial, there is no free plan. However, the paid plan is very affordable, with no discount limitations. Use Case: With Order to Discount, you can automatically send personalized discounts to customers who made a customer service complaint based on predefined rules. This type of customer care can help increase customer loyalty and directly influence repeat purchases in your store. » Read our full Order to Discount review for more details 2. Bulk Discounts Now Bulk Discounts Now is a discount app that allows your brand to create bulk pricing and display the information on the checkout page. Seeing the savings, your customers can be encouraged to buy in bulk, helping increase average order value. The display tables are easily customizable with no code requirements. Key Features: Create percentage and fixed-amount discountsCreate tiered volume discountsApply discounts on specific products and variantsCompatible with Shopify's Currency Converter Plans and Pricing: While there is a free plan, its functionality is very limited. There are three paid plans to choose from based on your Shopify subscription level. You can also test the app for free for 14 days. Use Case: Using Bulk Discounts Now to increase customer AOV by encouraging volume-based purchasing in your store is a smart option in various situations—for example, when you're selling disposable products or want to reduce excess inventory. 3. USO: Discounts & Promotions Whether on a POS or e-commerce site, USO: Discount & Promotions is a discount app that allows Shopify stores to mix and match discounts to create a customized discount strategy for increasing sales. Whether with product bundles, BOGO, upsells, or volume discounts, stores can easily test nine different offer types to see what converts shoppers and increases revenue. Key Features: Combine multiple sales into a single discountCreate custom badges, popups, and bannersBoost revenue with post-purchase upsells Plans and Pricing: The app has a free trial and is free for development stores. There is one premium plan available at a relatively affordable price. Use Case: USO: Discount & Promotions is great for businesses that want to test incentives across different segments of customers. The app allows you to suggest discounts on the order confirmation page to encourage repeat purchases, provide free gifts for customers who spend over a specific amount, and offer BOGO to in-progress shoppers—all designed to increase AOV and generate repeat orders. Which Is the Best Discount App? When choosing the best discount app for your Shopify store, it's essential to consider which aspects of the app matter the most to your customers and business goals. Customer service is a major factor in building customer loyalty, so you should consider a discount app with a customer service component. If the ability to send emails from the discount app is important to you, look for an app that allows for it. Finally, make sure the app you choose provides flexibility and offers multiple types of discounts that appeal to different customer needs. Taking these factors into consideration, Egnition's Order to Discount app stands above the rest as the best Shopify discount app to help you increase sales, AOV, and customer loyalty. » Optimize your Shopify store's management with Egnition's apps Revolutionize Your Online Store With Shopify Discount Apps Businesses rely on discounts and offers to drive first-time and repeat sales, increase average order value, unload excess inventory, and keep customers satisfied. When used effectively, your discount strategy can boost your e-commerce store's bottom line, giving you an edge over your competitors. If you're searching for a Shopify discount app to help you increase sales and AOV, as well as provide exceptional service to your customers, be sure to try out the Order to Discount app and reap its benefits for your store. » Use Order to Discount to boost your customer retention

A professional busy typing on their laptop, with a transparent overlay containing various blocks visible above the keyboard.

Shopify apps 3 Apps to Analyze Dummy Data: Streamline Your Shopify Store Design As e-commerce store owners, we've learned the hard way that it's better to test your Shopify store with dummy data before going live. It's so much better to work out all your issues and experience every possible disaster in a development store than with a real, paying customer. Before you start worrying—dummy data doesn't have to be a manual process and doesn't require coding. Just use an app! Our Top Picks at a Glance Simple Sample Data - Best overallSafetyTest - Best for testing processesRewind Staging - Best for staging stores 1. Simple Sample Data: Best Overall KeepShoppers Score: 9.9 Key Features Test extensive dummy data with one clickIncludes 3 data themesFree for developers The Simple Sample Data app by Egnition allows you to easily install dummy data onto your store, including products, customers, and orders. You can use this dummy data to test your store's functionality, design, and checkout process without using real customer information. Why We Liked It Simple Sample Data is our best overall choice because it's so user-friendly and completely customizable. With just one click, our development store was instantly populated with dummy data. But what we really liked was that we could choose what data we wanted to use, and the app delivered each time. No glitches or hassles, and we could delete the data again just as easily. ProsFree plan availableAffordable paid plan availableEasy to use and customizable3 built-in themes give an immersive experienceExcellent customer serviceConsProvides a less detailed experience for stores that don't use the built-in themes » Read our Simple Sample Data review for more details 2. SafetyTest: Best for Testing Processes KeepShoppers Score: 9.7 Key Features Automatic testing every 12 minutesImmediate email notification if a problem is detectedLive test previews The SafetyTest Shopify app allows you to test your store's order and checkout processes and payment gateway safely and securely. It tests everything automatically and immediately notifies the shop owner if it detects any problems. Why We Liked It SafetyTest is focused on a single task and does it really well. The automation element of this app is really attractive—and quite a stress reliever! Where other apps require you to manually check your processes, SafetyTest looks after your order and checkout processes in the background. Suddenly, we had time we didn't know what to do with. We also really liked that the app keeps a really good record of its tests and gives a fairly detailed description if something is wrong, so you know where to start looking. ProsFree plan availableHands-off automated functionalityDetailed feedback and reports from testsConsOnly works for orders and checkouts 3. Rewind Staging: Best for Staging Stores KeepShoppers Score: 9.5 Key Features Copy all of your store data to the staging storeEasily carry your changes over to your live storeCreate and test up to 100,000 products in your staging store Rewind Staging allows you to create a separate, isolated copy of your live store, known as a "staging environment." You can use this staging environment to confidently test changes, updates, or new features without affecting the live version of your store. Why We Liked It Are we seeing double? We've never worked with both a live store and a permanent development store, but we can get used to this. We love the app's user-friendliness! It's so easy to create the staging store and then carry any changes back over to the live store. The app gave us more control, flexibility, and safety. The customer service was also very responsive. Pros7-day free trialTest new functionalities without impacting your live storeEasily carry information over between the staging and live storeExcellent customer serviceConsAdditional costs if you want to set up more than 1 storeMonthly cost can be expensive Don't Be a Dummy! If you were worried about dummy data being time-consuming and complicated, we hope you can see now that an app will make the entire process a breeze (and even fun!). You can quickly analyze customer behavior, product performance, pricing strategies, and more to accurately understand your store's performance. Optimize your Shopify store in no time and get the best results by unlocking the power of dummy data analysis. KeepShoppers Methodology Here’s how we analyzed the dummy data apps on our list. We scored each of them based on ease of use, number of functions, value for money, customer reviews, customer service, and more. We also took into account the time and resources required to make the best use of the app—more feature-rich solutions are usually more complex and require a greater time investment to learn. Our team aimed to examine the range of options that work for different users, as each company will have different needs and use cases.

Promotional image for Out-of-Stock Police

Shopify apps Out-of-Stock Police: Improve Customer Experience and SEO Products going out of stock is a predicament that Shopify merchants have to deal with on a regular basis. This can result from products being in high demand or because things are slow on your suppliers' end. Either way, you'll want to maintain the customer’s satisfaction with your brand and communicate that products are out of stock. Enter Out‑of‑Stock Police, the first app to automatically push out-of-stock items down to the bottom of your collection. Out‑of‑Stock Police enables Shopify sellers to organize products on their online shop that are temporarily out of stock. The company behind the app, EGNITION, strives to support online sellers in keeping their inventory organized and visible, ultimately improving their final ROI and reducing operating costs. The app is effortless to install. All you have to do is enable collections for the app, and Out-Of-Stock Police handles the rest. Boost Your SEO The app keeps out-of-stock products live for better SEO, but not at the expense of your user experience. Since out-of-stock pages are still indexed, and customers searching for these products increase store visibility, you can benefit from organic traffic to out-of-stock products and increase quality leads. Instead of deleting out-of-stock product listings, you can let buyers know that these items will be restocked by showing them and even offering special coupons and discounts. Tag Out-of-Stock Products Apply tags to all out-of-stock items to create smart collections, providing an elegant solution to move products in or out. And, for your convenience, these tags are automatically removed when an item comes back in stock. View Statistics Per Collection The app makes it easy to view whether collections are well-stocked or coming close to emptying. You can set custom thresholds for reporting to know exactly when to restock, saving you time. Key Benefits of Out-of-Stock Police Push out-of-stock products down in collectionsHide out-of-stock productsPublish in-stock products effortlesslyReceive low stock and out-of-stock notifications The Bottom Line: Should You Use Out‑of‑Stock Police? Out‑of‑Stock Police strengthens your customers' experience by mitigating the visibility of out-of-stock items while still promoting the products you do have in stock. All in all, this increases your conversions. As for customer service, the team behind the app is constantly delivering more value to your business and updating the app based on client requests. Their 24/7/365 customer support is quick and reliable. This is one of the many reasons that Out‑of‑Stock Police has maintained an overall rating of 4.7 stars on the Shopify app store. To see if Out‑of‑Stock Police is suitable for your shop, visit their website to learn more and try out their free plan or 7-day free trial.

Shopify marketing How to Connect Your Shopify Store to eBay In just a few simple steps you can soon have your Shopify products up on eBay’s marketplace, exposing your brand to more customers than ever before. Here's how: Step 1: Add eBay in Shopify’s Sales Channel List Log into your Shopify account and, on the bottom left-hand side of the page, click on the “Sales Channel” list. This will open up the Sales Channel panel.Locate eBay and click the + button on the right-hand side of the panel view. Step 2: Link Your Shopify Account to eBay Next, a new window will open prompting you to connect your eBay account with Shopify. Simply click the “Connect” button to begin the linking process.Once clicked, a prompt will appear asking permission for eBay to gain access to your Shopify account.If you already have an eBay account you will then be asked to log in before proceeding any further. If you don’t already have an eBay account, you will be prompted to create one before proceeding. Step 3: Configure eBay Policies You will then need to configure several different policies that suit your intended eBay listings.Simply enter the details as prompted. Step 4: Select Shopify Products You Wish to Sell on eBay’s Marketplace Nice work, your Shopify and eBay accounts are connected. You can now go ahead and start selling products from your store on eBay’s marketplace.To do so, simply click “review and publish all products”. Or if you only wish to publish certain items, click “choose individual products”.Once your product selections have been finalized, click “save and publish”.Now that that is done, the last step is to finalize the products with a title, product description, and mailing details. And you’re all done! You’ve successfully connected your eBay and Shopify accounts and can go on to reach more customers.

Shopify inventory How to Create, Use, and Optimize Shopify Product Bundles Acquiring new customers while maintaining good relationships with your current clientele can be an expensive, time-consuming, and, at times, downright frustrating process. Consequently, e-commerce businesses are always looking for new ways to increase conversions. And one of the best ways to do that is through product bundling. Shopify store owners can use bundles to provide a discount on a group of products. These bundles can be within a certain category or product type or based on the number of products you have in your store. Can You Bundle Products in Shopify? In retail, when products are stacked on a store's shelf or laid out on a display table, they're often organized together thematically. This is called product bundling. It involves pricing items together based on the value of their combination, such as bundling several fashion accessories to offer with clothes you'd like to sell. This concept works exactly the same in Shopify. And the best part: product bundling is a super-effective technique for upsells or cross-sells. How Product Bundling Works for Upsells Let's say a customer is interested in a camera. But, at checkout, they notice a lucrative bundle that has a higher-priced camera than the one they were originally going to purchase. This is upselling, persuading a customer to upgrade their original purchase intention to something with a greater profit margin. How Product Bundling Works for Cross-Sells Let's assume that within this camera bundle, there is an extra lens and a camera bag included. That's what is known as a cross-sell, selling related products to customers that they originally did not intend to purchase. What are the Pros and Cons of Product Bundling in Shopify? Product bundling in Shopify has a heap of advantages but also a few drawbacks. The following are the main ones you may want to consider. Pros of Product Bundling Increase Average Order Value Product bundling can easily increase the average amount of money customers spend on product orders.Increase Profits Bundling can sometimes allow you to charge a higher price on your products by adding another product with it, thereby increasing the perceived value of the bundle.Reduce Distribution Costs Product bundling allows you to generate a lower cost per unit by selling the two products in a single package. This reduces distribution, freighting, and shipping costs.Reduce Inventory Waste Sell relatively unpopular or unwanted products that you may have otherwise had to discount or discard.Upsells and Cross-Sells As we've discussed, product bundling presents awesome opportunities to both upsell and cross-sell products. Cons of Product Bundling Potential Decreased Product Margins Discounted product bundles may discourage shoppers from buying each item separately and subsequently eat into a store's profits.Disincentivized Purchases If certain products are only available to customers in a sales bundle, it may encourage them to wait until the sale ends before purchasing the items.Increased Returns Bundle deals can increase the likelihood of customers returning them as they may not have necessarily desired the additional bundled products. Best Shopify Product Bundles Apps Shopify's e-commerce CMS does not have an integrated bundling feature that you can use to bundle the products you sell within your online store. So, in order to enable this feature, you will need to download a third-party product bundling app. Here are a few options: Revy BundlesBundlesBundlerBold Bundles How to Create Product Bundles in Shopify For the purpose of this step-by-step guide, we'll show you how to create product bundles with the Bold Bundles app, as it's easy to use and offers some great bundling options. How to Create a Bundle in Shopify Using Bold Bundles 1. Install the Bold Bundle app through Shopify's app store. 2. Once installed, click the Apps option from the Shopify admin page and then select Bold Product Bundles. 3. From the Product Bundle Groups panel, click the Create New button. 4. From there, select one of the product bundle types you would like to use. 5. A Select individual products panel will then appear. Within this panel, select which products you would like to bundle together. 6. Click the Save selection button to proceed with your choices. 7. If you would like, enter a discount amount for the bundled products. 8. Under the Setup panel, where you just entered the discount amount, enter any details that you'd like to include in the bundle element on the product page. For example, enter a heading, customize the bundle buy button, or add an internal bundle title for your own use. 9. To finish the job, simply click the Save Bundle button. 10. And lastly, the app will shoot you back over to the bundle inventory. You will notice the new bundle at the bottom of the panel. At first, it will show up as syncing. Once the syncing is complete, a green slide option bar will appear that will allow you to turn the bundling offer on or off. How to Promote Shopify Product Bundles Where you choose to place your bundled products will largely depend on the type of products and bundles you are selling in your e-commerce store. And this can be done in a number of different ways: On Product Pages You may like to build product bundles and place them within each product page as a widget. This will allow the customer to purchase the item separately or as a bundle product, depending on their shopping preferences.Within Combo Product Pages You may also like to create individual combo product pages that are solely designed to showcase a combination of products. This can be made in addition to individual product pages or as a separate page, where the products only exist in this combination and cannot be found elsewhere.At Checkout Another great place to showcase product bundles is at checkout. At checkout, bundle products will appear very attractive to shoppers, particularly if their shopping spree has come under budget. Pricing of Product Bundles for Your Shopify Store There are two schools of thought as to how online shop owners should price product bundles. Some believe it is a good idea to offer a discount on the bundle, making it more attractive to shoppers. While others argue there is no need to discount. As long as the bundled items are relevant to each other or complement one another well, this will be enough to incentivize the sale. We say, "Use both strategies." Sometimes discounts are a great way to drive sales, particularly during annual sale periods like Black Friday or Cyber Monday. Other times a discount is simply not necessary, and you may actually be doing yourself a disservice by discounting every bundle you offer. Oftentimes, a well-thought-out or well-placed product bundle or combo is enough to secure an upsell or cross-sell. Are Product Bundles Worth It? If you are looking for an easy way to take your Shopify store's profits and sales to the next level, you should definitely try adding product bundles to your marketing arsenal. Product bundles are an easy way to move more products while also increasing your average order value. A completely win-win situation that is very easy to implement with the help of a third-party app.