eCommerce Entrepreneurs Blog
Read about successful online stores, the best eCommerce apps, marketing strategies, store design, and much more on KeepShoppers' blog.
Shopify marketingHow Facebook Ad Budget Limits WorkOver the years, Facebook has implemented various types of limits on the Facebook Ads platform, from limiting how much can be spent on a single ad to limiting how many campaigns a Facebook account can create or manage. These limits can create a lot of confusion and frustration, but can also be very helpful and potentially protect you, your customers, and Facebook from running into any trouble. Below, we’ll dive into some of the limits imposed by Facebook, how they work, why they exist, and how you can use them to create great marketing & ad campaigns for your e-commerce store. » For more info on SEO optimization check out our list of best apps here Historical Spending Limits Historically, Facebook would set a daily spending limit on new Facebook Ad accounts. The limit would start at approximately $25 per day and increase incrementally to $50, $100, $250, and so on until the limit was completely removed. This spending limit was implemented by Facebook in order to prevent potential fraud or exploits by new account holders. By setting a limit on daily spending, Facebook would be able to monitor activity and verify that a new account is following the required ad policies and content guidelines. Facebook would also be able to verify the payment method used by the account and ensure that the credit card used was not stolen or fraudulent. This has become all the more important with the rise of buy now pay later methods in online business. Although some very new accounts may still experience these daily spending limits, Facebook’s Help Center and policies no longer make reference to them, leading some people to believe that the spending limits have been removed completely and that new users may be confusing these spending limits with other limits currently imposed by Facebook. » Note: as an e-commerce merchant it's important to have the best buy now pay later app available for your store Why Is Facebook Ads Limiting My Daily Budget to $50? As mentioned above, when first running ads with a new Facebook ads account, you’re likely to run into daily ad spending caps. Many times, users will find there is a Facebook ads $50 limit that is enforced upon their account. Why? Well, for new accounts, Facebook sets a daily $50 cap limit for security measures. This is simply to ensure that an account’s payment method is legitimate and that nothing untoward is occurring. When this daily $50 cap is reached all current ads are paused. Once this occurs, Facebook then sends a notification informing you that the daily spending limit has been reached and won’t resume any further ads until the following day. Even with that knowledge, many people are still wondering how to increase their daily spending limit on Facebook. Is It Possible to Change and Increase It and, If Yes, How? At this stage, for newly created Facebook ad accounts, there is no way to increase daily ad spend limits. And, as frustrating as a pause on an ad campaign can be, know that this isn’t permanent. As Facebook reviews your ad account, daily ad spend limits will incrementally increase and ultimately be completely lifted. This means that, over time, you will be able to manually set daily ad spend limits and dictate exactly how much money you’d like to allocate towards an ad campaign. Once the Facebook ads $50 limit has been lifted, manually increasing your daily ad spend limit is fairly simple. To do so, you’ll need to alter a few settings. Here’s how: Head to “Payment settings” found within the ad account settings.Within the “Account spending limit”, click the 3-dot icon.Click the “Change” button.Next, enter the amount you’d like to set your spending limit at.And lastly, click “Done” to confirm. If you don’t see your ads appear straight away don’t panic, the changes you’ve just made may take up to 15 minutes to update. Facebook Ads Billing Thresholds The billing threshold is a type of limit that determines when Facebook will charge you for the ads which have been run using a Facebook Ads account. Once an account reaches the billing threshold, Facebook will pause all active ads until payment has been made. Once payment is made, the active ads will continue to run immediately. New Facebook ad account typically have an automatic billing threshold which is set by Facebook. Similar to the historic daily spending limits, the billing threshold will be increased incrementally as successful payments are made and the account is noted as trustworthy by Facebook. This limit is another anti-fraud measure implemented by Facebook and is a way for you to build up a payment history and build trust with Facebook. Facebook Ad Account Spending Limits Unlike the historical daily spending limits and billing thresholds, the Facebook Ad Account Spending Limit is a limit that is controlled by the Admin or user of the Facebook account. This limit can be set to any amount. Once spending reaches the set limit, all active ads will be paused and you will not be able to spend further until the limit is increased or removed. By default, new accounts do not have a spending limit set, but this lifetime spending limit can be changed and set at any time and is effective immediately. The limit will begin to track all expenditure from the moment that the limit is set, but will not track any ad spend prior to the time that the limit is set. The Facebook Ad Account Spending Limit is a helpful tool to manage your ad spend across all campaigns and ad sets to ensure that you do not go over your budget. If you have a monthly ad spend budget, you can reset the limit at the start of each month to ensure that you stay within your monthly budget. » Best apps to help with accounting & taxes Facebook Ads Daily Budget Limits Facebook allows for daily budgets to be set on ad sets, ensuring that your monthly budget is spread evenly throughout the month. These budget limits can be manually set when an ad set is created. This budget is not a hard limit, meaning that there is some flexibility in the limit. For example, you may set your daily budget to $100, but notice that your daily expenditure ranges from $75 to $125. This is because Facebook tries to show your ads on the days and times where they will perform best, meaning that there will be some daily fluctuations in expenditure, but your monthly average will still be $100 per day. Facebook Campaign Spending Limits A campaign spending limit is an adjustable limit that can help you to control how much is spent by a single ad campaign. This limit will ensure that ads within a campaign stop running when the limit is reached to prevent over-spending and it can be adjusted or removed at any time. With multiple ads and ad sets within a campaign, it can be tricky to manually track expenditure across the entire campaign, making Campaign Spending Limits a great cost-controlling tool that can be used to your advantage. Facebook Campaign, Ad Set, and Ad Limits Facebook has recently implemented limits to the number of campaigns, ad sets, and ads that can be created or managed using a single ad account. Once an ad account reaches these given limits, no further campaigns, ad sets, or ads will be allowed to be created using the ad account. These limits are lifetime limits that apply to active and inactive campaigns, ad sets, and ads. Once the limit is reached for campaigns, ad sets, or ads, some items will have to be deleted rather than deactivated in order for the account to be able to create campaigns, ad sets, and ads again. These limits have been implemented in order to assist Facebook with the machine learning process. Facebook has noted that when an account creates too many ads, these ads very rarely exit the learning phase, meaning that the ads never become fully optimized. By limiting the number of ads an account can create, these ads will be able to perform better.
Shipping, suppliers & fulfillmentHow to Decrease the Losses From Out-of-Stock Products on ShopifyOnline retailers are losing out big time when it comes to lack of stock, to the tune of some $22B USD. So how do you stop your store from leaking money from out-of-stock products and notify them when it’s back? Here are a few ways: Keep Your Customers up to Date With Out-of-Stock Items The best way to avoid disappointing your loyal customers, and reduce the chance they’ll seek out a competitor’s services, is to notify them as early as you can. Here are a few do’s and don’ts when recovering out-of-stock revenue: Don’t delete out-of-stock product pages. Instead, put a notification on the page to let them know the product is out of stock.Don’t let customers reach the checkout page before being notified that an item in their cart is out of stock.Do collect customer emails to be able to notify them when a product is back in your store.Do offer substitute items that may satisfy what they're looking for. How to Let Your Customers Know a Product is Back in Stock For Shopify users, there are a few different apps that can be used to send back-in-stock notifications, emails, and SMSs. One of the best is Back In Stock: Customer Alerts.For other e-commerce platform users, there are many automated email and SMS alert applications, tools, and software that can be set up to notify your customers of back-in-stock products. Something like Privy or Klaviyo will do the trick. The Bottom Line We all know that, as a customer, there is nothing worse than finding out a highly anticipated item is out of stock. With this in mind, it’s highly important to possess the right marketing know-how and a solid back-in-stock strategy to limit this disappointment. That way, you are sure to halt leaking profits while also limiting the potential of turning away customers who are hungry to splash their hard-earned cash in your store.
Shopify marketingCapitalize on These Benefits of Email Marketing!Every e-commerce business should be doing email marketing. Since you don't have a traditional brick-and-mortar store for people to visit, communication with your customers is even more important. For some stores, email marketing may even be the only line of contact customers have with them. Sure, they may have other platforms, but there's no guarantee that all your customers engage with you on all your platforms. Are you now starting to see why email marketing is a must? Let's take a deeper look into some of the important benefits you can enjoy if you successfully implement email marketing guidelines: Benefit 1: Communication Email marketing opens up a channel for you to communicate with your customers. Communication is so important because it helps you understand how your customer is experiencing your brand. You can take it one step further by using your marketing emails to send out surveys. This feedback and interaction are critically important for the organic development of your business. Therefore, make the effort to grow your mailing list and collect emails. Benefit 2: Personalization Personalization is the ability to add your client's name and other personal details on your marketing emails. Research has proven without a doubt that personalized emails are read more than emails that are not personalized. One of the first opportunities to implement this is with a warm welcome email. It makes the client feel like the email is specifically compiled for them as an individual and not just a generic email that has been sent out to all your customers at once. Therefore, if you choose to use templates as a starting point, make sure you edit the email templates before sending them to your email list. » Engage customers with the best Shopify apps with ready-made email templates Benefit 3: Targeted Communication You get to communicate with your target market. These are the people who currently buy from you, have bought from you at some point, or are still planning on buying from you. They're the ones who subscribe to your emails. Benefit 4: Boost Sales Since you're communicating with people who already believe in your brand and your products or services, marketing special deals and discounts, new ranges and collections will be much easier than trying to attract new customers. This crowd is already loyal to your brand, so you'll be fishing in a pond full of fish! Benefit 5: Cost-Effective Marketing Email marketing is extremely cost-effective. Many pay for a copywriter and designer to develop professional emails, while others pay for data analysis. All in all, these costs are low compared to the reach you will get from the emails. Even if the customers don't bite, you're staying visible and maintaining your brand presence. Benefit 6: Direct Customers to Your Website Marketing emails are excellent tools for directing your customers to your website and social media platforms. This will promote a multi-channel presence, which again will build your brand presence. Benefit 7: Build Credibility If you consistently deliver on the promises and promotions you market to your customers, you'll build credibility. How does credibility help you? If something goes wrong, your customer will give you the benefit of the doubt. Customers are also more likely to tell their friends about your business if they feel it's credible. Word-of-mouth is one of the most powerful ways to grow your business free of charge. Benefit 8: Build Long-Term Customer Relationships If you have an effective marketing strategy, and your timing and frequency are spot on, you will nurture loyal customers that swear by your brand over the long term. Loyal customers support and develop your brand's longevity. Benefit 9: Data and Metric Analysis One of the most important benefits of email marketing is gathering and analyzing data. You can follow your customer's sales journey to see, for example, where they abandon carts on your store or interact with links. You can measure your email marketing performance which will help you to improve on future emails and adjust your marketing strategy. Benefit 10: Build Excitement and Authority Marketing emails can be used to create a build-up to the launch of a new product or collection, or perhaps a massive sale or just crazy deals and discounts. While getting excitement going, you can also build your authority by being the first to release the latest trends or valuable information from your industry.
Shopify marketingHow to Edit Email Templates on Shopify You may be wondering what these Shopify email templates can do for you as an e-commerce business owner. Let's get straight to the point: they can boost customer loyalty, customer retention, and, in the end, your bottom line. This includes creating a good first impression with welcome emails, keeping customers informed of similar products with after-purchase upsell emails, or re-connecting with inactive customers with win-back emails. Emails can be sent individually or you can email all your customers at once depending on the situation. Shopify specifically crafted ready-to-use templates to help business owners who may need a little assistance with putting their own emails together. Regardless of what you sell and the industry you're in, your business needs to optimize visibility to build your brand. These templates will help you do this, but consider modifying them before sending them out to clients. Reasons for Modifying Shopify Email Templates Why would you need to modify these Shopify email templates? Here are some of the more significant reasons: Keep your customers up to date with the status of their orders Give your customers personalized information about the sales process. In other words, keep them in the loop every step of the way.Add your own personal touches Connecting with your audience and standing out from your competitors by adding your own personal touches are some of the core elements of successful email marketing campaigns. As you get into modifying these templates, you'll be able to make changes that enhance functionality and style.Give your clients a seamless experience These emails need to be modified to optimize the sales experience for your customers. Give them only the information they need to seal the deal. All your communication also needs to have the same consistent look and feel to represent your brand accurately. The content and the overall look both add to a seamless customer experience.Build trust You'll build trust with customers who have a seamless experience. Your customers will recognize your emails and feel "safe" knowing that you deliver on your promises.Build loyalty When you build trust, you build customer loyalty at the same time. Building customer loyalty is important for increasing customer retention. How to Customize Existing Shopify Email Templates Here is a step-by-step guide to help you to modify your Shopify email templates: Step 1: Choose the email template that you want to edit. Go to Settings and click on Notifications.Click on the email you want to modify. Copy and paste the HTML into your code editor and edit the template as you see fit.Open your new template using receipt-inlined.html in your editor as well so you have them side by side. You can use the Shopify template as a reference. Step 2: Upload the necessary files that you will need for the modified template. Upload your logo and social media iconsIf you have any specific visuals and images that you would like to include in your template, you need to upload those as well. Open your new email receipt template.Replace any image references with the Shopify URLs. The naming conventions will change accordingly. Let's look at a quick example: img/logo.png will become //cdn.shopify.com/files/1234/logo.png. Step 3: It's now time to customize your template. Insert the Shopify Liquid Variables into your template. Change the pre-header text and remove the unsubscribe link.Update your social media icon links and your content.Replace all the user- and shop-specific variables with liquid variables. Step 4: Copy your email template and take it into Shopify (copy and paste the template code). Step 5: Test your template by previewing it in your browser. Step 6: As your last step, you need to do your final test. You can do this by sending out a test email. If you're happy with the test email, you're ready. Just remember to get a few colleagues to help you check the email too. We often miss things when we've been working on the same content for some time. Editing Templates Is a Skill You Will Always Use If you're a Shopify e-commerce business owner, you already understand the importance of giving your customers exactly what they want, staying visible, staying true to your brand, and making the customer's journey as smooth and easy as possible. These templates are essentially cookie-cutter solutions. In the beginning, you can rely on them to help your business grow. However, as you move from beginner to professional and proficient, you must learn how to use these tools in a way that suits your business, and not the other way around. » Discover the best Shopify apps with pre-made email templates
Shopify appsManage Your Shopify Store Like a Pro Using Egnition’s 3 Must-Have AppsAny online store that wants to maximize its potential and get the most out of Shopify should have third-party Shopify apps installed. Egnition is one of the leading third-party Shopify app developers with an average of 4.8 stars from hundreds of reviewers. When choosing the best Shopify apps for your store, why have only one when you can have three? That's why we've made a list of three of Egnition's must-have apps that will help boost your store's efficiency and drive more sales. » Looking for more apps to increase your store's functionality? Browse these recommended top apps for every Shopify store. 1. Multi-Store Sync Power If you're an expanding business and use multiple Shopify stores to target different customers, it may be difficult for you to keep track of each store's stock and products. Multi-Store Sync Power solves this issue by synchronizing inventory and products between stores, letting you make changes in one store that show up in all the other stores. So, whenever there's a new order or another change in inventory, Multi-Store Sync Power automatically syncs this information between stores. This synchronization is two-way, letting you make changes from anywhere you want. If you create a product or collection in one store, it can sync instantly with other stores with custom product pricing rules. Key Features Automated inventory updatesEasy configurationCreate and update productsTwo-way syncCustom products pricing Pricing Multi-Store Sync Power is available with all features in the following plans: Bronze: Free for up to 25 productsSilver: $5.99/month for up to 100 productsGold: $10.99/month for up to 1,000 productsPlatinum: $15.99/month for up to 5,000 productsRhodium: $25.99/ month for over 5,000 products 2. Out-of-Stock Police Have you ever run out of stock and lost sales as a result? Out-of-Stock Police is the perfect tool to help you keep track of inventory and proactively order products to avoid stockouts. Out-of-Stock Police does more than just manage out-of-stock inventory. The app lets you manage collections to push low-stock items to the bottom and even hide products so that customers can't see them. You can set low stock thresholds to let you know when a collection has reached a custom stock limit. Out-of-Stock Police also improves SEO by still showing out-of-stock products on Google and eventually hiding them completely if they've been out of stock for a while, reducing bounce rates. Key Features Custom low and out-of-stock notificationsTag and hide out-of-stock productsBoost organic traffic and SEOPush sold-outs to the bottomIn-depth inventory statistics Pricing Out-of-Stock Police is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $4.99/month for up to 499 products and 99 collectionsGold: $9.99/month for up to 4,999 products and 99 collectionsPlatinum: $14.99/month for up to 9,999 products and 299 collectionsRhodium: $19.99/month between 10,000 to 24,999 products and 499 collectionsPalladium: $26.99/month for over 25,000 products and 500 collections 3. Bestsellers reSort Ever struggled to sort your large inventories and keep track of what's going on? As Shopify stores get larger and more profitable, they're often harder to manage. Bestsellers reSort saves you time and improves sales by giving you powerful tools to create automated sorting rules so you can organize your products in innumerable ways. The possibilities are virtually endless. You can sort by best-selling products, showing you which products need attention because they're the most profitable. New products can be sorted to the top of collections to test their performance. You can also analyze products depending on their revenue and sales. Product lists are organized by creation dates, views, tags, inventory numbers, featured status, and much more. Key Features No-limits configurationCustom sort ordersAutomated sorting rulesROI analysisComplete sorting control Pricing Bestsellers reSort is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $6.99/month for up to 499 products and 99 collectionsGold: $12.99/month for up to 4,999 products and 99 collectionsPlatinum: $ 16.99/month for up to 9,999 products and 300 collectionsRhodium: $22.99/month for up to 24,999 products and 499 collectionsPalladium: $34.99/month for over 25,000 and 500 collections Which Egnition App Is Best for Your Shopify Store? Choosing the best apps for your Shopify store isn't easy. If you're managing multiple stores, it's best to use the same apps across all your stores to keep the user experience consistent. And while one app is good, it's even better to have several that integrate well (if they're made by the same developer) so that you can access all the features you need for success. The Final Verdict Give your Shopify store the feature boost it needs. Egnition's Shopify apps will help you save time and money so that you can focus on building your business instead of wasting time on managing your store's backend manually. » Want to learn more? Visit Egnition's website for more app information
Shopify apps3 Apps to Analyze Dummy Data: Streamline Your Shopify Store DesignAs e-commerce store owners, we've learned the hard way that it's better to test your Shopify store with dummy data before going live. It's so much better to work out all your issues and experience every possible disaster in a development store than with a real, paying customer. Before you start worrying—dummy data doesn't have to be a manual process and doesn't require coding. Just use an app! Our Top Picks at a Glance Simple Sample Data - Best overallSafetyTest - Best for testing processesRewind Staging - Best for staging stores 1. Simple Sample Data: Best Overall KeepShoppers Score: 9.9 Key Features Test extensive dummy data with one clickIncludes 3 data themesFree for developers The Simple Sample Data app by Egnition allows you to easily install dummy data onto your store, including products, customers, and orders. You can use this dummy data to test your store's functionality, design, and checkout process without using real customer information. Why We Liked It Simple Sample Data is our best overall choice because it's so user-friendly and completely customizable. With just one click, our development store was instantly populated with dummy data. But what we really liked was that we could choose what data we wanted to use, and the app delivered each time. No glitches or hassles, and we could delete the data again just as easily. ProsFree plan availableAffordable paid plan availableEasy to use and customizable3 built-in themes give an immersive experienceExcellent customer serviceConsProvides a less detailed experience for stores that don't use the built-in themes » Read our Simple Sample Data review for more details 2. SafetyTest: Best for Testing Processes KeepShoppers Score: 9.7 Key Features Automatic testing every 12 minutesImmediate email notification if a problem is detectedLive test previews The SafetyTest Shopify app allows you to test your store's order and checkout processes and payment gateway safely and securely. It tests everything automatically and immediately notifies the shop owner if it detects any problems. Why We Liked It SafetyTest is focused on a single task and does it really well. The automation element of this app is really attractive—and quite a stress reliever! Where other apps require you to manually check your processes, SafetyTest looks after your order and checkout processes in the background. Suddenly, we had time we didn't know what to do with. We also really liked that the app keeps a really good record of its tests and gives a fairly detailed description if something is wrong, so you know where to start looking. ProsFree plan availableHands-off automated functionalityDetailed feedback and reports from testsConsOnly works for orders and checkouts 3. Rewind Staging: Best for Staging Stores KeepShoppers Score: 9.5 Key Features Copy all of your store data to the staging storeEasily carry your changes over to your live storeCreate and test up to 100,000 products in your staging store Rewind Staging allows you to create a separate, isolated copy of your live store, known as a "staging environment." You can use this staging environment to confidently test changes, updates, or new features without affecting the live version of your store. Why We Liked It Are we seeing double? We've never worked with both a live store and a permanent development store, but we can get used to this. We love the app's user-friendliness! It's so easy to create the staging store and then carry any changes back over to the live store. The app gave us more control, flexibility, and safety. The customer service was also very responsive. Pros7-day free trialTest new functionalities without impacting your live storeEasily carry information over between the staging and live storeExcellent customer serviceConsAdditional costs if you want to set up more than 1 storeMonthly cost can be expensive Don't Be a Dummy! If you were worried about dummy data being time-consuming and complicated, we hope you can see now that an app will make the entire process a breeze (and even fun!). You can quickly analyze customer behavior, product performance, pricing strategies, and more to accurately understand your store's performance. Optimize your Shopify store in no time and get the best results by unlocking the power of dummy data analysis. KeepShoppers Methodology Here’s how we analyzed the dummy data apps on our list. We scored each of them based on ease of use, number of functions, value for money, customer reviews, customer service, and more. We also took into account the time and resources required to make the best use of the app—more feature-rich solutions are usually more complex and require a greater time investment to learn. Our team aimed to examine the range of options that work for different users, as each company will have different needs and use cases.
Shopify appsOut-of-Stock Police: Improve Customer Experience and SEOProducts going out of stock is a predicament that Shopify merchants have to deal with on a regular basis. This can result from products being in high demand or because things are slow on your suppliers' end. Either way, you'll want to maintain the customer’s satisfaction with your brand and communicate that products are out of stock. Enter Out‑of‑Stock Police, the first app to automatically push out-of-stock items down to the bottom of your collection. Out‑of‑Stock Police enables Shopify sellers to organize products on their online shop that are temporarily out of stock. The company behind the app, EGNITION, strives to support online sellers in keeping their inventory organized and visible, ultimately improving their final ROI and reducing operating costs. The app is effortless to install. All you have to do is enable collections for the app, and Out-Of-Stock Police handles the rest. Boost Your SEO The app keeps out-of-stock products live for better SEO, but not at the expense of your user experience. Since out-of-stock pages are still indexed, and customers searching for these products increase store visibility, you can benefit from organic traffic to out-of-stock products and increase quality leads. Instead of deleting out-of-stock product listings, you can let buyers know that these items will be restocked by showing them and even offering special coupons and discounts. Tag Out-of-Stock Products Apply tags to all out-of-stock items to create smart collections, providing an elegant solution to move products in or out. And, for your convenience, these tags are automatically removed when an item comes back in stock. View Statistics Per Collection The app makes it easy to view whether collections are well-stocked or coming close to emptying. You can set custom thresholds for reporting to know exactly when to restock, saving you time. Key Benefits of Out-of-Stock Police Push out-of-stock products down in collectionsHide out-of-stock productsPublish in-stock products effortlesslyReceive low stock and out-of-stock notifications The Bottom Line: Should You Use Out‑of‑Stock Police? Out‑of‑Stock Police strengthens your customers' experience by mitigating the visibility of out-of-stock items while still promoting the products you do have in stock. All in all, this increases your conversions. As for customer service, the team behind the app is constantly delivering more value to your business and updating the app based on client requests. Their 24/7/365 customer support is quick and reliable. This is one of the many reasons that Out‑of‑Stock Police has maintained an overall rating of 4.7 stars on the Shopify app store. To see if Out‑of‑Stock Police is suitable for your shop, visit their website to learn more and try out their free plan or 7-day free trial.
Shopify marketingHow to Connect Your Shopify Store to eBayIn just a few simple steps you can soon have your Shopify products up on eBay’s marketplace, exposing your brand to more customers than ever before. Here's how: Step 1: Add eBay in Shopify’s Sales Channel List Log into your Shopify account and, on the bottom left-hand side of the page, click on the “Sales Channel” list. This will open up the Sales Channel panel.Locate eBay and click the + button on the right-hand side of the panel view. Step 2: Link Your Shopify Account to eBay Next, a new window will open prompting you to connect your eBay account with Shopify. Simply click the “Connect” button to begin the linking process.Once clicked, a prompt will appear asking permission for eBay to gain access to your Shopify account.If you already have an eBay account you will then be asked to log in before proceeding any further. If you don’t already have an eBay account, you will be prompted to create one before proceeding. Step 3: Configure eBay Policies You will then need to configure several different policies that suit your intended eBay listings.Simply enter the details as prompted. Step 4: Select Shopify Products You Wish to Sell on eBay’s Marketplace Nice work, your Shopify and eBay accounts are connected. You can now go ahead and start selling products from your store on eBay’s marketplace.To do so, simply click “review and publish all products”. Or if you only wish to publish certain items, click “choose individual products”.Once your product selections have been finalized, click “save and publish”.Now that that is done, the last step is to finalize the products with a title, product description, and mailing details. And you’re all done! You’ve successfully connected your eBay and Shopify accounts and can go on to reach more customers.