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General shopify discussionCustomer Retention Success Story: Insights From an E-Commerce ExpertCustomer retention is critical if you want to increase customer lifetime value in e-commerce. Customer retention is essentially a series of tactics that help to turn one-time customers into repeat buyers. This brings long-term value to your brand, especially because retaining existing customers is much more cost-effective than constantly acquiring new ones. Last year, I was contacted by the owner of an up-and-coming e-commerce skincare brand specializing in innovative, all-natural niche products. While selling well, the company didn’t have nearly as many repeat customers as first-timers. We worked together to implement an e-commerce customer retention strategy that brought them incredible growth — a 37% increase in repeat customers within 8 months. Let’s take a closer look at how they made this happen. 1. Customer Retention Success Story: A Case Study Scenario Overview This brand was new to the personal care scene: a young, scrappy startup with less than 10 employees (the brand has asked for anonymity, but we’ll call it Skinova for the sake of easy reference in this post). Skinova managed to capitalize on the growing niche of all-natural, vegan, and ethically-sourced skincare products. Their product line includes items like vitamin face spritz, herbal body lotion, facial serum, detox cleanser, and high SPF face cream. Their products are all handmade in the US using a special quality of care in small batches, giving them a unique value proposition among many competitors. Industry Background and Competitive Landscape The e-commerce industry has seen exponential growth, driven by more and more customers who want a convenient experience shopping from home. In the skincare sector specifically, there’s a soaring demand for high-quality, ethical products like the ones sold by this brand. But small companies still face challenges: the skincare industry is dominated by larger, more established brands with an existing market presence and a lot more resources to operate and expand. Smaller companies like Skinova face obstacles in areas like brand recognition, standing out from the competition, and building trust among an audience that highly scrutinizes the brands it chooses to buy from. Target Audience and Customer Profile Skinova’s target audience is made up of consumers who are conscious of their health, the environment, and other social issues like labor conditions, animal cruelty, and responsible and sustainable manufacturing. They’re looking for high-quality products that truly improve their skin, but they’re not willing to compromise their ethical values. These consumers have some unique pain points, like having trouble finding reliable brands that align with their values. This is especially true because of the rampant practice of “greenwashing,” where brands claim that they’re environmentally friendly and sustainable, but they’re not actually taking the necessary steps to do so. Another challenge for these consumers is finding products that cater to their unique skin care needs, which often require specialized products with specific ingredient types. 2. Customer Retention Strategy Implementation Step 1: Identifying the Company's Initial Customer Retention Approach In its early stages (and to this day), Skinova focused on building customer trust, placing special emphasis on transparency and authenticity. They used generalized social media and email marketing campaigns to engage with customers, posting about products and sending emails to offer exclusive promotions and product updates. They tried to foster a sense of community and reliability, aligning with their customers' values, and encouraging repeat purchases through genuine connections. Step 2: Challenges Faced During the Early Stages of Customer Retention Efforts But Skinova found that their efforts simply weren’t enough. They experienced key challenges that are rather common in the e-commerce industry. For example, they couldn’t get a strong foothold in brand recognition, and a lot of their target audience was still shopping with larger brands. They also experienced some hesitation from customers who weren’t convinced that the products were actually as effective as they claimed to be — which, in the skincare realm, can’t be known unless the customer uses the product for a while. Step 3: Analyzing the Customer Journey One of my first pieces of advice was to map out their typical customer journey. For Skinova, this begins with brand awareness that’s developed through social media marketing, email marketing, and engaging with customers on various eco-conscious online platforms. This then brings potential customers to the website to explore their products. From here, we identified some critical touchpoints for customer retention — some of which they implemented, but not all. These include: High-quality and informative product listings, including ingredientsEducational and engaging blog content related to their products and topics like ethical practices and industry newsSocial proof like 5-star reviews and media mentionsUser-generated content like re-posting social media mentions from past customersPersonalized post-purchase follow-upsA loyalty program that incentivizes repeat purchases and referrals 3. Key Factors for Successful Customer Retention Personalization and Customer Segmentation Two important factors to address were personalization and customer segmentation. We realized that Skinova was only employing entry-level personalization and segmentation techniques. For example, they sent out generalized emails to their entire list, rather than segmenting their list into different groups based on things like purchase history, behavior, and preferences. By implementing this, they would be able to create more personalized, targeted messages that customers found more relevant, which in turn increases the chances of them making another purchase. At first, they had trouble collecting, organizing, and interpreting their data into meaningful strategies. But we worked together to focus on key performance indicators (KPIs) like average order value (AOV), customer retention rate, customer satisfaction scores, and the number of single and repeat purchases. » Use one of the best Shopify analytics apps to help you manage and understand your data Loyalty Programs and Incentives The next step was to implement a customer loyalty program that gave customers special perks for making repeat purchases. Skinova turned to Shopify loyalty apps, specifically Growave, to easily and smoothly create a loyalty and reward program for the store. With this Shopify customer retention strategy, customers earned loyalty points for each purchase and received extra incentives, like special discounts and exclusive access to new products. Skinova juggled the careful balance between offering appealing rewards without losing too much potential profit. They measured KPIs like: Growth in repeat customersNumber of customers enrolled in the loyalty programReferral ratesReward redemption ratesCustomer feedback on their experiences with the program » Here's how to create your own reward system in a few easy steps Proactive Customer Support Another key consideration for customer retention is to ensure an exceptional customer experience. This means that every single customer query should be answered in a timely manner (within 24 hours, ideally) and in a way that satisfies the client. Skinova realized that while it had solid customer service, there was still room for improvement: By using a Shopify customer refund app, customers received their refunds efficiently and as soon as possible. Skinova allocated more resources to channels like email, live chat, and social media to ensure they all operated at high levels. Customers could join a survey program to provide feedback.KPIs like customer query response times, customer survey satisfaction scores, and the percentage of fully-resolved issues helped to identify common pain points and keep Skinova on track. Engaging Content and Communication To keep customers actively engaged, Skinova ramped up its content creation efforts. This included 2 posts per week on the company blog about all things skincare, from new product announcements and “product spotlights'' to education on ethical production to interviews with industry leaders. They repurposed this content and created unique content for other channels, like social media and email. Additionally, Skinova’s team used these communication channels as a way to more actively engage and communicate with followers, like asking questions and responding to comments. Skinova measured content performance using KPIs like: Blog trafficSocial media engagement via new followers, likes, shares, and commentsEmail marketing engagement like open rates and click-through rates As they tracked and analyzed this data, they were able to see which content users most enjoyed, allowing them to continuously improve their customer engagement. I can't tell you what a difference this customer retention plan has made for us. We thought we were doing the best we could, but Adeel helped us realize that we had tons of room for improvement. When you look close enough, it's all in the data. — Ava Barham, CEO of Skinova 4. Expert Tips for Implementing Customer Retention Best Practices Skinova's case study highlights the importance of personalization and customer segmentation, loyalty programs and incentives, proactive customer support, and engaging content and communication. While each e-commerce brand will have unique circumstances, you can benefit from exploring these categories and how they can improve. Extra tips for your own customer retention strategyData-driven decisions: Dig into your customer data to spot trends, preferences, and customer pain points so that you can create personalized solutions.Loyalty programs: Not only will they keep customers coming back — they’ll also incentivize them to refer others.Consistent communication: Never let a message go unanswered. This can cause irreparable damage to your customer relationships, as well as your reputation in the industry.Brand storytelling: Share authentic, transparent stories that resonate with your target audience and their beliefs, attitudes, behaviors, and values.Continuous improvement: Never stop improving. Revisit your data on a monthly basis to see how you’re doing and how you can optimize your campaigns to be even better. Embracing Customer Retention: A Path to Lasting E-commerce Success Skinova went full-throttle on their customer retention journey, and they saw the results to back it up: within 8 months of applying all the strategies above, their repeat customers grew by 37%. I can’t stress enough how important these strategies are to the long-term success of your e-commerce business. It’s important to remember that it’s a marathon, not a sprint: these efforts need to be ongoing and consistent.
Shopify marketingMastering Landing Page Optimization: The Key to Conversion SuccessThere's no debate about it: brands that pay special attention to their landing pages consistently reap the rewards. For example, data from Unbounce shows that its users saw a double-digit lift in their landing page conversion rates after using its landing page optimization tools. Landing pages are standalone web pages designed for a specific purpose, such as capturing visitor information or driving them towards a particular action, like making a purchase or signing up for a newsletter. Optimizing these landing pages can entail a lot of different activities, all of which involve experimenting with best practices, analyzing the results, and making changes based on the data. In this post, we'll walk you through the process of how to build landing pages that convert, especially when it comes to copy and visuals. » These are the best landing page builder apps to get you started Understanding Landing Page Optimization There are several types of landing pages that are typical for e-commerce stores, including product, category, brand/about us, email capture, and order confirmation pages, just to name a few. But to truly understand landing page optimization, it's important to keep the ultimate goal of the page in mind. Key Components of a Landing Page While each type of landing page will have unique needs, there are some general landing page best practices to implement across all types. These include: Attention-grabbing headlinesEngaging visualsClear and persuasive textTrust indicators like reviews, ratings, and trust badgesCompelling calls-to-action (CTAs) Benefits of Optimized Landing PagesApart from increased conversions, you can also reap these benefits from optimized landing pages:Enhanced Customer Experience Easier navigation through the page, combined with more relevant and helpful content, will improve your customers' experience.Improved Trust and Credibility With the use of trust indicators and high-quality content, visitors will view you with more esteem and, in turn, be more likely to do business with you.Higher ROI Optimized landing pages equate to more sales, which means you're getting more return on investment (ROI) from your marketing and optimization efforts.Improved SEO and Increased Traffic With the use of keywords plus optimized copy and visuals, you'll see site performance benefits like improved search engine optimization (SEO) rankings and increased traffic to your site. Below, we show you step-by-step how to optimize your landing page copy as well as visuals and media. How to Optimize Landing Page Copy Step 1: Choose & Incorporate Keywords Try these methods to maximize your keyword use, from keyword research to creating dynamic keyword insertion landing pages: Research relevant landing page keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.Prioritize relevance by aligning keywords with landing page content.Strategically place keywords in headlines, subheadings, copy, and meta tags.Use keywords naturally in your landing page content, avoiding keyword stuffing.Utilize dynamic keyword insertion (DKI) for personalized experiences. Step 2: Craft Attention-Grabbing Headlines To optimize titles and headlines, consider these tips: Be clear and concise, using as few words as possible to convey your ideas.Highlight unique selling points and benefits, so visitors see them ASAP.Use action-oriented language that encourages visitors to take action.Incorporate keywords into your headlines.Use numbers and power words to help illustrate and visualize your messaging. Step 3: Use Compelling CTAs Here are a few landing page CTA best practices: Use action-oriented language that entices visitors to convert.Be specific and clear about what the next steps are.Keep them short and simple, conveying your point quickly.Highlight the value proposition in your offering and messaging.Create a sense of urgency so visitors feel the need to act now.Make them stand out visually by using contrasting colors and prominent positioning. Hismile: Landing Page Copy to Make You Smile Hismile is a fantastic example of a brand that leverages compelling landing page copy to engage users and drive conversions. On their homepage, you'll see instances of: Keyword Integration Hismile effectively incorporates relevant keywords into their copy, such as "Teeth Whitening Kit," "Whitening Strips," "Colour Corrector Serum," etc. These keywords are aligned with what their target audience searches for, thereby improving its search engine visibility.Attention-Grabbing Headlines Headlines like "Move over lip gloss" and "Glow up with Glostik" catch the eye and build interest. You can replicate their tone to encourage visitors to explore your products further.Compelling CTAs Hismile's calls-to-action are clearly stated and directive, such as "Shop Glostik," "Add to cart," "Shop all sale," etc. Such CTAs encourage the user to take the desired action—in this case, making a purchase or exploring a sale. How to Optimize Visuals & Multimedia Step 1: Include a Variety of Visuals Your visuals play a critical role on your site. Not only do they show your users what they're getting, but they also add to the trustworthiness and credibility of your overall brand. Visuals don't include just product images but also elements like: Demonstration videosInfographicsBranding elementsCarouselsTrust badges Including a variety of images gives customers the opportunity to really observe your products and your company while gathering a stronger understanding of who you are and what you're offering. A good mix of visuals also keeps them engaged and entertained as they browse through your site. Step 2: Ensure the Quality of Your Visuals Quality counts just as much as quantity. High-quality visuals help you earn trust and respect from shoppers. It conveys a sense of overall brand quality, assuring customers you're putting the same level of care into your products and customer experience. Here are some tips for high-quality visuals: Resize and optimize images to fit your templates on all devicesEnsure they're in the correct formatUse compression tools to reduce loading speedsRemove backgrounds when they distract from the product or focus pointsKeep uniform sizes across your whole site » Use only the best photo editing apps to create high-quality visuals Step 3: Add Social Proof If you want to establish trust as quickly as possible, social proof is a go-to strategy. The benefits of product reviews and other forms of social proof can be astronomical, as you're essentially showing shoppers that your brand has been pre-approved by many others. And because we care what our peers think, this will go a long way. Here are some examples of social proof: Product reviewsProduct ratingsCustomer and partner testimonialsCase studiesInfluencer endorsementsSocial media mentionsShout-outs and accolades from esteemed sources » Easily incorporate social proof with the best Shopify app TinyOrganics: Create Big Impact With Small Changes Baby food brand TinyOrganics leverages visuals and multimedia to engage its audience. Its website features: Quality Images TinyOrganics presents high-resolution photos of fresh meal ingredients. These images emphasize the brand's commitment to quality and health.Brand Color Pallet Warm tones and vibrant colors give the website a comforting, inviting feel. These colors connect with their target audience—nurturing parents.Testimonials Carousel Real-life parent testimonials offer powerful social proof. This helps to build customer trust and bolsters product credibility. Additional TipsIn addition to what we discussed above, there are some other important considerations to make when optimizing your landing pages.Choose your store theme wisely: The way a theme is set up can have a big impact on your landing page's performance and capabilities.Consider user experience and navigation: This includes how easy it is to move through a landing page and your website as a whole.Optimize for mobile devices: More and more users are browsing and shopping on mobile. Track and optimize performance: Use A/B tests plus analytics apps like Google Analytics and Google Search Console. Land More Conversions With Optimized Landing Pages If you're looking to optimize your landing pages and, in turn, optimize conversion rates for those landing pages, there are some low-effort tips you can start implementing today. Firstly, optimize your landing page copy, including keywords, headlines, and CTAs. Secondly, optimize your visuals and multimedia, including varying your visuals, improving their quality, and adding social proof. Just remember: optimization is an ongoing process. To truly succeed in the long run, you'll need to adapt to changing trends and developments in the e-commerce industry as they come.
Shopify store designBasic Requirements for Building Your Shopify Store's Landing Pages CorrectlyLanding pages are often the very first pages that potential customers see when arriving at your store. Instead of sending all visitors to the same page, eCommerce businesses use ads, social media channels, email marketing, and other channels to send traffic to landing pages, each built to address a different type of visitor or with a different offering. Basic Requirements for a Successful Landing Page As a Shopify store owner, you'll build many landing pages and optimize them. In this post, I will share the basic requirements that every landing page should have. Make your landing pages eye-catching Make sure that the front page is easy to navigate, promotes your key products, and is in line with your overall brand image. Pick 3 key colors that you will use throughout your website and brand.Calls to action It's essential to add calls to action in more than one location on each of your landing pages. A call to action should usually include concise text and a button that stands out from the rest of the page. In most cases, you'd want to position a call to action at the top of the landing page, so that visitors can see it immediately when entering the page, and another one at the bottom, so that they can see it after they've read through the entire page. Speed Quick loading speed is essential for creating a good user experience. The best websites on the internet, like Investopedia for example, load pages in just a few fractions of a second. Since this is the standard, more than 50% of visitors will probably bounce off your landing page if it takes longer than 3 seconds to load. A high bounce rate will negatively affect SEO and your page will not rank high. Analytics It's absolutely essential to measure the traffic and actions taken on your landing pages. Therefore you must use analytics software that will enable you to see and analyze your data, otherwise, you will not be able to improve your pages. Building E-commerce Success One Page at a Time There are plenty more techniques and hacks to optimize eCommerce landing pages. In fact, optimizing landing pages is a never-ending task, so don't expect to nail all of them at once. First, make sure that the steps I've described here are done correctly. Then, use a small budget to send traffic to your landing pages and measure the results. Once you have completed these steps, you'll have the basic requirements in place to take your landing page to the next level. » Need extra help? Use a landing page builder app to streamline the process
Shopify inventorySeasonal Inventory Management: 4 Loss Prevention Tips In E-commerceSeasonal inventory management presents special concerns for store owners. It's different from other inventory types because it creates strong peaks and valleys in demand based on timeframes and customer interest. This means you have a bigger chance of having too much or too little of specific seasonal products. Many store owners respond by ordering too much stock, only to see they don't sell enough. That's why loss prevention is a critical strategy—according to Bloomberg, $163 billion in inventory is tossed annually. 4 Loss Prevention Tips to Manage Your Seasonal Inventory 1. Perform Demand Forecasting to Determine Your Seasonal Market Demand forecasting is the process of estimating your store's future sales. When it comes to seasonal inventory management, demand forecasting accounts for changing consumer preferences to help you predict which products shoppers will buy. This, in turn, helps you avoid surplus inventory, anticipate future labor needs, and prepare your supply chain for expected seasonal peaks. Popular Shopify inventory forecasting methods include: Evaluating historical sales data Did a specific product sell extremely well during a particular season? Has it consistently sold well over multiple years? This data can be instrumental in forecasting its prospective demand.Analyzing market trends What are the prevalent trends during a given season? How have your target audience's needs changed and habits changed? Use these insights to guide your inventory strategy for different seasons.Doing predictive analysis What's your current stock level? How much stock will you need in the future? Use a predictive analysis tool to gather these insights and optimize your inventory accordingly. 2. Maintain Strong Relationships With Suppliers and Vendors Your suppliers can offer invaluable insights into their production schedules and lead times, which can greatly enhance your forecasting accuracy and prevent stockouts. To maintain good relationships with suppliers and ensure timely delivery and availability of stock: Order early Ordering in advance, like holiday toys in the summer, not only ensures your seasonal readiness but also cultivates a strong relationship by showing respect for your supplier's time.Communicate often Regular chats with suppliers build trust. It demonstrates your commitment and keeps your store stocked for each season without any surprises.Negotiate terms When you have clear discussions about order size, delivery, and payment, it shows honesty. A strong relationship is built on such transparency, helping you adapt better to seasonal demands.Build contingency plans Creating backup plans with suppliers displays your confidence in them. It deepens the trust, strengthens the relationship, and guarantees a full inventory for any season. 3. Track Your Seasonal Inventory Levels Effectively Seasonal inventory is very dynamic, which means inventory levels fluctuate all the time. Tracking your seasonal inventory in real-time helps you to make more accurate forecasts and replenish your stock in time. Here are some inventory management systems to consider: Barcode scanning for efficient tracking Barcode scanning is a versatile, low-cost solution for keeping inventory counts accurate. It efficiently tracks product movements, enabling you to maintain a clear overview of your stock.Automation to streamline inventory management Automated inventory management optimizes your stock tracking process. The system continuously organizes and updates your inventory, ensuring smooth operations even during busy seasons.Cloud-based software for enhanced visibility Cloud-based software allows you to monitor your seasonal inventory whenever you need to. The convenience of checking stock levels anytime, anywhere helps you make informed decisions about your seasonal inventory. 4. Utilizing Shopify Apps for Seasonal Inventory Management Certain Shopify apps can help you manage and optimize seasonal inventory. These apps contain features like automatic sorting, low stock notifications, and more to facilitate better inventory management. Here are two apps you can use to streamline inventory processes and capture more sales: 1. Bestsellers reSort Bestsellers reSort is a product management app that lets you sort your Shopify products within collections using custom rules. Have overstocks of certain products you need to push? Sold out of other products unexpectedly? Want to highlight your bestsellers? Bestsellers reSort gives you complete control over your product organization and lets you automatically display your desired products at the top of collections. Plus, you can give each collection its own sorting rules, whether it's via sales, views, date, or your own custom tags. » Read our full Bestsellers reSort review for more information 2. Out-of-Stock Police Out-of-Stock Police is an inventory management app that helps you keep track of your out-of-stock products. The app automatically pushes your sold-out products to the bottom of your collection and hides them completely if they don't come back in stock within a certain time period. This way, customers can focus on available items while you keep your seasonal stock organized and visible. » Explore our full Out-of-Stock Police review for more details Leveraging Marketing and Promotions for Seasonal Sales Effectively managing seasonal inventory is a multifaceted task. By implementing loss prevention tips like the ones discussed here, you can potentially minimize financial losses. Plus, integrating marketing strategies and promotions to boost seasonal sales while maintaining efficient inventory management can further enhance your efforts in reducing losses. By combining these strategies, you create a potent approach that can significantly mitigate losses in seasonal inventory management.
Shopify marketingHarnessing the Power of Social Media and Influencer Marketing: Insights from Bang EnergyIn the ever-evolving digital landscape, companies need to be nimble, innovative, and customer-centric to stay ahead. One brand that exemplifies this is Bang Energy. Guided by Viviana Muci, their Global Director for Digital Marketing and E-Commerce, Bang Energy successfully uses social media trends, audience engagement, and influencer marketing to establish a compelling brand presence. Let's explore the key strategies that have contributed to Bang Energy's success. 1. Engaging the Audience in Product Innovation2. Capitalizing on Social Media Trends3. Adopting a Mobile-First Approach4. Leveraging the Power of Influencer Marketing and Gen Z Appeal5. Reusing Best-Performing Creatives in Paid Campaigns6. Partnering With Technology for E-Commerce Growth 1. Engaging the Audience in Product Innovation E-commerce sellers, take note: Your customers are more than just consumers—they're also your co-creators. Bang Energy realized this early on, giving their audience a stake in the brand's product innovation strategies. This approach has led to products that are in tune with their audience's preferences. This also fosters a deeper connection between the brand and its customers, turning ordinary consumers into loyal brand advocates. For example, Bang Energy ran a social media campaign for Star Wars day, asking their customers whether they're team Star Blast or Sour Heads. By coupling this with a competition to win a free case of Bang Energy, the company was able to gamify a survey and find out why customers liked or disliked a certain product. 2. Capitalizing on Social Media Trends Bang Energy has brilliantly tapped into social media trends by engaging a team of Gen Z enthusiasts who live and breathe the social media landscape. This team, immersed in the platforms around the clock, understand the evolving trends and best practices from an insider's perspective. This approach harnesses the power of Gen Z's inherent understanding of social media dynamics, enabling Bang Energy to genuinely resonate with the rapidly expanding Gen Z consumer base. Bang Energy's Brand Activation Team in particular specializes in making and growing personal connections with customers at local businesses, events, retail stores, and on college campuses. 3. Adopting a Mobile-First Approach In an age where over 63% of online shopping begins via mobile, and nearly 43% of shopping will be completed entirely through mobile (m-commerce), Bang Energy has optimized its approach for the mobile-first customer journey. Their social media team leverages these shifts in user behavior to drive engaging content, enhancing user experience and fostering brand loyalty. 4. Leveraging the Power of Influencer Marketing and Gen Z Appeal Influencer marketing isn't a fleeting trend—it's here to stay, and Bang Energy has made it a critical part of its marketing strategy. They've built sustainable partnerships with influencers, turning them into brand ambassadors. This approach is particularly effective with younger demographics, like Gen Z, who heavily engage with influencers. By creating a "Share Your Story" playlist on TikTok, influential community members can endorse the brand's products and create an authentic connection with potential customers. 5. Reusing Best-Performing Creatives in Paid Campaigns Bang Energy has successfully addressed a common challenge among marketers: finding creatives that convert. They run a variety of content through their organic channels, free of charge, and closely monitor performance. The top-performing creatives, as defined by precise metrics, are then reused for paid campaigns. This practice not only optimizes resources but also significantly boosts the performance of their campaigns. The result is a strategic approach that maximizes the impact of their paid marketing efforts. For example, Bang Energy has posted two back-to-back TikTok videos about firefighter Jackie and how their products help her "fuel her future". 6. Partnering With Technology for E-Commerce Growth Bang Energy's impressive rise comes as much from technological partnerships as from innovative marketing. To address the needs of their dynamic market, they upgraded their e-commerce platform and enhanced customer experience. The relaunch of their e-commerce site resulted in an impressive sales increase in the first month, affirming the transformative power of digital adaptation in tandem with a robust marketing strategy. Bang Energy also harnessed new software for customer relationship management and email marketing, which now generates a large portion of their monthly e-commerce sales. By offering "Quick View" and "Quick Shop" options, Bang Energy makes it easy for their customers to convert and complete their desired action. In another savvy move, they introduced a "buy now pay later" feature, particularly appealing to their Gen Z and young millennial demographic. This strategic use of technology, catering to audience preferences, has proved pivotal in boosting their business metrics. Harness the Future of E-Commerce Marketing Bang Energy's marketing practices provide valuable insights, demonstrating the power of social media, influencer marketing, and a deep understanding of the target audience in building a strong brand presence and driving business growth. The brand's successful strategies offer an excellent roadmap for e-commerce sellers navigating the complex digital marketing landscape.
Shopify appsOptimize Your Product Images: Insights From an E-commerce ExpertIn today's digital world, images play a crucial role in various aspects of e-commerce, including websites, apps, social media, and overall content. From a customer standpoint, images are a primary resource to not only showcase products but also communicate a brand's ethos and aesthetic. Particularly in sectors like beauty and fashion, visuals hold immense importance. Below, Courtney Sharp—a fashion and beauty marketing and e-commerce expert—explains why it becomes essential to optimize your product images, both to establish your brand but also to give your shoppers an enhanced user experience. Product image optimization includes different factors 1. Size Matters: Ideal Dimensions for Your Product Images The dimensions for product images depend on several factors, including the brand's: IndustryTarget marketIntended sales channels This means the traditional notion of using square ratios like 2048x2048 pixels and 800x800 pixels for all images may not be applicable anymore. For example, brands working in fast fashion or beauty know that over 70% of their customers shop via mobile. So, these brands often design with mobile-forward ratios, such as 3x5 inches, to cater to their audience's preferences and the channels they promote their products on. Say your clients are very interactive and shop on social media; you want to design your website to mimic that style. Alternatively, brands selling storage solutions or kitchen utensils may benefit from square ratios due to the specific platforms they use, like Google Shopping and Amazon, which favor a square ratio. » Also using Google Shopping? Make sure you meet all the requirements to publish your products 2. Format War: Recommended Format for Product Images When it comes to image formats, choosing between JPEG and PNG depends on your needs and who will be editing the images. JPEG formats are commonly recommended due to their balance between image quality and file size.PNG formats are better if you prioritize higher image quality and zoomable details. Whichever format and image size you choose, it's crucial to maintain consistency.Any inconsistencies can affect your website speed, customer experience, and the reputability of the brand. 3. Consistency Matters: Don't Let Your Images Fall Short If you're sourcing your images from different suppliers, it can be difficult to maintain consistency across image size, quality, and presentation. Cropping images to the same size isn't always sufficient because you have to consider the image's ratio and how the product fills the frame. For example, it can be really off-putting to a customer if they're looking at two t-shirts next to each other, and one is significantly smaller than the other. Using templates or standardized processes within design tools like Canva or Adobe Photoshop can help you here. However, there's still a need for a more efficient solution that can handle bulk processing and enhance images across different suppliers. Some platforms, like Shopify, offer automated image compression, while others may require manual work from your side. In such cases, the right app to resize and optimize your product images can be helpful. Perfecting Your Product Images: A Simple Route All-In-One Image Master from Egnition can help you speed up your Shopify product image process: Set custom rules to bulk edit your images for uniform results.Resize your images without sacrificing quality.Automatically generate ALT text to enhance SEO. » Learn more about this handy app in our comprehensive All-In-One Image Master review 4. Optimizing Images for a Mobile and Web Experience Because the majority of web traffic comes from mobile devices, it's essential to prioritize mobile-friendly visuals. So, if you're designing for mobile, customers and algorithms tend to favor image-forward content. While it's ideal to optimize images for both mobile and web traffic, certain platforms may have limitations. For example: BigCommerce and MailChimp are limited in terms of mobile optimization and require a lot of resources to create a custom solution.Klaviyo allows you to create for desktop and mobile within the editor itself seamlessly. Therefore, depending on the platform, brands may choose to focus on the pathway that aligns with their target audience. » Consider these apps to help you increase traffic and reach more customers 5. Crafting Captivating Product Images Finally, once you've got the technical aspect of your product images right, you shouldn't forget about their actual content. Different industries have varying standards for the number and types of product images required. For example, in fashion, it's common to include front, back, side, detail, and full-body shots. Some brands may overlook crucial elements like detail shots, which can significantly impact customer perception and purchasing decisions. H&M: Showing It From All Angles Front and full-body product images Side and back product images Closeup and detailed product images Pro tip:Consider A/B testing your product images to gain insights into what resonates best with your target audience. Leveraging Visuals for Brand Enhancement in E-Commerce In the world of e-commerce, visuals are a powerful tool for brands to communicate their message, showcase products, and engage customers. By optimizing images for mobile and web traffic, maintaining consistency, and producing compelling visuals, brands can enhance their online presence and drive sales. It's essential for brands to adapt their image strategies based on their industry, target market, and sales channels to achieve optimal results in the competitive digital landscape.
General shopify discussion4 Ways to Use Sample Data for Website TestingA recent study found that half of online shoppers expect e-commerce pages to load in 3 seconds or less. What's more, almost 70% of consumers say that the page speed of a store affects their willingness to buy from that retailer. This means that online merchants can't afford to have poorly performing websites. A valuable tool for website testing is sample data. These sets of realistic and dummy data can help you assess the functionality, design, and performance of your website before launching it publicly. By simulating different scenarios and behaviors, you can identify weak spots and improve user experience to optimize conversion rates. In this guide, we'll show you four ways to use sample data for website testing and how to obtain sample data easily with Shopify apps. » Explore more benefits of using sample data for your Shopify store 1. Conduct A/B Testing With Sample Data A/B testing is a popular method used to compare two versions of a website element, like a headline, button, or image. This analysis enables the user to determine which version performs better and optimize the website based on visitors' preferences. Simulated or synthetic data, known as sample data, can mimic genuine user behavior on a website. It's useful for conducting A/B tests and evaluating the impact of changes to a website without affecting actual visitors. Pro tip:You can use A/B testing tools and platforms like Optimizely or Google Optimize to experiment with variations in sample data. You can assess their impacts on essential metrics such as bounce rate, time on page, or click-through rate. Engaging in this manner allows individuals to test hypotheses for website design before officially launching it. 2. Test User Journeys and Conversion Funnels Website testing is crucial in optimizing user journeys and conversion funnels for the target audience. A conversion funnel represents a user's path from website landing to achieving desired actions such as sign-ups, purchases, or subscriptions. Failing to design a well-crafted conversion funnel can result in losing potential customers along the way. Testing your customer journeys and conversion funnels is easier with sample data. By simulating various user scenarios, you can identify potential bottlenecks and improve your website's overall performance. User profiles created using sample data can help track interactions through the conversion funnel, allowing you to better understand how different types of customers behave on your website and where they may drop off. In other words, testing gives you the power to make sure your visitors get the best out of their time on your site. 3. Optimize Search Functionality With Sample Data Search functionality is critical for e-commerce sites. Customers need to be able to find what they're after with no problem, not having to filter through irrelevant products or items that are out of stock. If your search function isn't up to snuff, it could cause major frustration and abandonment—which doesn't bode well for sales! Using sample data for website testing is a smart way to ensure your search function is working as intended. Sample data lets you populate your search index with realistic and diverse products, categories, and attributes. You can then use sample data to create various search queries and test the accuracy and relevance of your search results. This way, you can optimize your search functionality by identifying and fixing any issues before launching your website. » Read our expert tips on creating successful store demos with sample data 4. Test Personalization and Recommendation Algorithms Personalization and recommendation algorithms are essential for creating a satisfying and engaging user experience. The benefits of using these strategies include: Enabling users to find what they're looking for quickly and easilyHelping shoppers to discover new products or servicesMaking customers feel understood and valuedCreating excellent opportunities for upselling and cross-selling Sample data is essential for honing algorithms to give precise and useful recommendations. By providing sample data sets, you can try out alternative scenarios and consumer activities. This enables you to see exactly how efficient your algorithms actually are. Plus, having a variety of user profiles allows you to get an idea of how personalized recommendations perform with different types of users. Simplify Sample Data Testing With Shopify Apps It's essential to give your website a trial run before unleashing it on the masses, but this requires sample data. This begs the question, how can you craft and manage sample data quickly and with minimal effort? The solution: get your hands on a Shopify app for generating dummy data, like Simple Sample Data from Egnition. The app offers a user-friendly interface to create and manage sample data on your Shopify website. You can use it to test different features or demo your store to potential customers or investors. Simple Sample Data allows you to choose from different sample datasets, such as clothes, paintings, or toys, and generate products, collections, customers, and orders in just a few clicks. You can also customize the sample data to suit your needs and preferences. And when you are done testing, you can delete the sample data with one click. » Learn more about the app's functionalities in our Simple Sample Data review Gain a Competitive Edge With Sample Data You've learned four ways to use sample data for website testing, from checking your layout and design to testing your checkout process and SEO. These methods can help you enhance your user experience and website performance, which are crucial to give your store a competitive edge. However, how can you leverage e-commerce sample data effectively? One way is to use Shopify apps like Simple Sample Data, which allows you to generate (and later remove) realistic sample data with just a few clicks. The app enables you to conduct comprehensive website testing and optimization without wasting time or money. » Ready to get started? Check out our top 3 choices of apps to analyze sample data
General shopify discussion4 Expert Tips to Create Better Store Demos Using Sample DataIn my early days of store development, I manually imported CSV files to populate store data. In hindsight, the process worked, but I spent a lot of unnecessary time doing this myself. These days, I use Shopify sample data apps to streamline the process—and it makes a world of difference in handling the important parts of the store build. In addition to saving dev time, sample data apps offer ample benefits. They improve the user experience (UX) of your site, which ultimately boosts other critical performance factors like improving engagement and increasing conversion rates. Are you looking to start implementing sample data into your development process? Let's go over four tips on how to get the most from your store demos. » Discover all the benefits of using sample data for your store 1. Define Clear Objectives for Your Store Demo When creating a store demo, defining clear objectives that align with your goals is crucial. By setting specific targets, you can showcase the essential features and products that make your store unique. Clear objectives act as a guiding light, ensuring your demo accurately represents your vision and resonates with potential customers. Examples of clear objectives for your store demo can include the following: Highlighting product functionalities: Showcase the unique features and capabilities of your products. For example, if you sell smartphones, your objective could be demonstrating the camera quality, battery life, and innovative software features.Showcasing design aesthetics: Emphasize the visual appeal of your store. Your objective could be to highlight the sleek and modern design elements, use of high-quality images, and overall aesthetic that aligns with your brand.Demonstrating ease of use: Focus on creating a seamless and user-friendly experience. Your objective might be to showcase how easy it is for customers to navigate your store, find products, and complete the checkout process. Sample data plays a crucial role in achieving these objectives. You can use it to simulate realistic scenarios and populate your store with relevant information. 2. Curate Realistic Sample Data to Enhance User Experience Fake it until you make it, right? While you can theoretically use any dataset for your store demo, it may not have the desired impact on your audience. That's why we advise using relevant and realistic sample data. Accurate and authentic data can help people visualize your product's functionality and performance. For instance, if you are showcasing a clothing product, using accurate data for its variants like colors, sizes, and fabric options allows customers to make an informed purchase. So, how can you curate high-quality sample data for realistic store demos? The easiest way is to use Shopify apps like Egnition's Simple Sample Data. Simple Sample Data lets you generate data for products, collections, and more with a single click. Choose from one of the three data themes, and watch the app populate your store with realistic sample data. You can even generate orders to test user flows, as well as delete sample data for specific products based on your preferences. » To learn more about what this app has to offer, check out our Simple Sample Data review 3. Customize Sample Data to Align With Your Target Audience What's the point of sample data if it fails to resonate with your target audience? Though it's for demo purposes, your data should align with the audience's preferences and needs for them to find it interesting. At this point, research is your best friend. Run surveys or analyze customer feedback to learn what your audience wants to see in your store. They could want to see different color variants or evaluate the item's durability. Gather this information and customize your sample data accordingly. Showcase the desired color options or highlight the product's material. By aligning the sample data with your audience's preferences, you create a demo that speaks directly to their interests, making it more engaging and appealing. 4. Select Relevant and High-Quality Sample Data Selecting high-quality sample data is essential for developing a positive perception of your product offerings. It ensures accurate representation and instills confidence in potential customers. To achieve this, check for: Accurate product descriptions: Ensure you have effective product descriptions that provide precise and reliable information. Accuracy builds trust and helps customers make informed decisions. Realistic pricing: To price your products correctly, conduct market research to determine the ongoing prices of similar products. The sample prices should align with market standards and reflect the true value of your offerings.Relevant customer information: Customer reviews, testimonials, or case studies should be relevant to your target audience. This provides social proof and helps potential customers gauge the satisfaction associated with your products. By choosing sample data that accurately represents your products, you can create a compelling store demo that entices customers to explore and purchase your offerings. Unleash the Power of Sample Data There are plenty of ways to maximize your store's sample data. Start with the tips we've discussed today: defining clear objectives, curating realistic sample data for the user experience, customizing sample data to align with your target audience, and selecting relevant and high-quality sample data. Applying the right techniques can have a plentitude of benefits, from improved user engagement and enhanced user experience to optimized conversion rates. Be sure to leverage Shopify apps like Simple Sample Data to access high-quality sample data for your store demo. » Check out Simple Sample Data and other top-rated apps for analyzing sample data
General shopify discussionExpertly Manage Customer Refund Requests on Discounted Shopify ProductsWhile it's not the most glamorous part, processing refund requests is a necessary part of owning a successful e-commerce store. In fact, 50% of online shoppers consider a reasonable and easy returns process as the definition of a positive online shopping experience. What's more, a staggering 97% of consumers are likely to buy again from an e-commerce store that offers them a positive customer experience. Refunds are a critical piece of the puzzle if you want to maintain your customers' satisfaction, build trust, and boost loyalty. Let's look at some key tips on how to handle refund requests on discounted Shopify products. Challenges of Refund Management on Discounted Products Managing refund requests for discounted products comes with several unique challenges—the biggest one revolving around pricing variations and refund calculations. Discounted products often experience fluctuating prices, making it essential to accurately track and account for the specific price at the time of purchase. Failure to do so can result in incorrect refund calculations, potentially resulting in disputes and financial losses. Additionally, mishandling refund requests for discounted products can significantly impact your brand reputation. Unhappy customers may share their negative experiences through word-of-mouth or social media channels, which can tarnish your brand's image and credibility. To overcome these challenges, it is crucial to focus on establishing effective refund management strategies that specifically address the complexities associated with discounted products. » Don't let complicated calculations get you down. Check out these great profit calculator apps Practice Proactive Customer Support and Communication When a customer submits a refund request, it's crucial to respond in a timely manner. Proactive customer support shows customers that you value their time and concerns. Even if you can't provide a resolution immediately, a quick acknowledgment of the request can reassure the customer that their issue is being attended to. Additionally, aim to provide helpful and detailed information throughout the customer journey. Let customers know about the steps involved, such as processing, verification, and the expected timeline for the refund. You can also: Implement automated email acknowledgments: Send automated replies to acknowledge receipt of refund requests, assuring customers that their message has been received and will be addressed promptly. Fortunately, there are plenty of excellent apps to send automated emails.Craft a dedicated refund FAQ section: Create a comprehensive FAQ section on your website addressing refund-related questions. This empowers customers to find answers independently and reduces the need for direct support. The example below is taken from Santa Cruz Bicycles. Use Shopify Discount Apps Refund processing and calculations for discounted products can be quite challenging for businesses. Manual number crunching and handling various variables can quickly become a time-consuming and error-prone task. Thankfully, certain Shopify apps can help you streamline the refund process and ensure accurate calculations. Egnition's Order to Discount is one such app. This tool is specifically designed to facilitate efficient refund processing on discounted Shopify products. It automates the calculation of refunds based on the applied discount, eliminating the need for manual calculations. You can also use the app to give full or partial refunds, depending on the outcome of the customer's request. This feature ensures that customers receive fair and appropriate refunds, enhancing their satisfaction and trust in your company. Overall, utilizing automation tools like Order to Discount can greatly simplify the refund process, reduce losses, and improve the overall customer experience. » Check out our Order to Discount review to explore more ways the app can benefit your store Resolve Disputes by Offering Alternatives Alternatives are at the heart of resolving refund disputes and ensuring customer satisfaction. When customers encounter issues with products you put on sale, providing suitable options can be instrumental in finding a mutually agreeable solution. To make the most of this approach, consider doing the following: Understand the customer's perspective: Take the time to listen to the customer's concerns and understand their point of view. This demonstrates empathy and a willingness to resolve disputes.Offer a range of alternatives: If a refund is not feasible or the customer is ineligible, present alternative options that can still meet their requirements. This could include store credits, exchanges for different products, or even personalized solutions tailored to their specific situation. Taking these measures shows your commitment to finding a resolution that satisfies the customer. Enhance Customer Satisfaction Through Effective Refund Management Managing refund requests on discounted Shopify products can be tough, as you'll likely encounter issues like pricing variations and complex refund calculations. You'll be more successful once you implement the tips we've discussed today: being aware of the challenges, practicing proactive customer support and communication, and resolving disputes via alternatives. In addition, don't underestimate the value of a Shopify app, like Order to Discount, in automating and streamlining the refund process. Be sure to implement these strategies, adapt to customer feedback, and maintain a customer-centric approach for effective refund management in today's dynamic e-commerce landscape. » Learn more about how discount apps can revolutionize your store