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Shopify Entrepreneurs Blog

Read about successful Shopify stores, the best Shopify apps, eCommerce marketing, shipping, and much more on the KeepShoppers blog.
6 Top Shopify Apps to Manage Your Bestsellers
Shopify apps6 Top Shopify Apps to Manage Your BestsellersCorrectly managing your Shopify inventory can be the difference between a high ROI and slacking sales. The last thing you need is a best-selling product to end at the bottom of a catalog. This can be particularly frustrating if you aren't familiar with how to sort products in Shopify. Luckily there are a ton of Shopify apps that will help you. Let's look at the top 6 options below. » Should you sort your Shopify products? Discover the benefits of sorting by best-selling products 1. Bestsellers reSort The Bestsellers reSort plugin is a merchandising app by Egnition that allows users to organize their product catalogs to optimize ROI. As customers generally view a product catalog from the top down, it's important to strategically organize your product list. Bestsellers reSort will do this automatically and assist you in: Prioritizing best-selling and featured productsPromoting new products for a set timePromoting back-in-stock itemsOrdering products by tagsPushing out-of-stock products to the end of a collection Pros Numerous ways to sort Shopify collectionsIncludes a free-to-use planOutstanding customer serviceBoasts a 4.9-star customer rating on ShopifyExtensive pricing plan options Cons The free plan is only suited for small stores and is incredibly limited by the number of products in a collection. » Still unsure whether this app is for you? Read our full Bestellers reSort review for a more in-depth analysis 2. Best Seller Insights With only a few seconds to grab a customer's attention, it's important to have your best-selling products at the top of a collection. Moreover, it's invaluable to have access to metrics showing you how your best products are selling. The Best Seller Insights Shopify app allows you to do just that by: Providing customer trends via product reportsUsing social proof to motivate visitors to make more purchasesOffering customizable sales periods Pros Includes a 14-day free trialPaid plans include a 15-day free trialSimple to set up and useOutstanding tech support Cons The app is pricy for the offered featuresMetrics only show information on best-selling productsNo free option is available 3. Collection Sort With the use of data-driven insights, Collection Sort automates makes organizing Shopify products simple. It allows you to sort collections in 50 different ways such as defining product groups, pushing best sellers to the top, and sending out-of-stock items to the end of a collection. Additionally, Collection Sort allows you to gain valuable insights into your product sales by connecting with Google Analytics. Pros No impact on site speedIntegrates with Google AnalyticsMultiple pricing plansOffers yearly payment discounts Cons Customer support is questionableThe cheapest plan is limited to only 500 products 4. Power Tools Trending Products Power Tools Trending Products is an app feature provided by the Power Tools Suite plugin for Shopify. The app allows you to accurately sort your best-selling and new products, regardless of your sales volume. Power Tools Trending Products allows you to view detailed analytics on which products are selling best within a specified time while customizing collections for best sales. Pros Sales volume does not affect sorting accuracyIncludes 14-day free trialLow impact on website speedKnowledgeable tech support team Cons The entire Power Tool Suite needs to be installedOnly a single pricing option 5. Sortlytics Sortlytics helps optimize your sales and profits by organizing your product collections through a score-based analytics system. The insights Sortlytics gains allow it to sort your collections accordingly and thereby increase sales by moving your best-selling and most popular products to the top of a collection. Sortlytics allows you to: Sort your collection using data-driven insightsUse Google Analytics for enhanced product scoringReorganize best-sellers and out-of-stock products automatically Pros Uses AI-driven data to optimize salesIncludes 14-day free trial Cons Cannot be installed directly from the Shopify App store 6. Collection Page & Product Sort Collection Page & Product Sort is an advanced collection sorting app that allows you to display the best product at the correct time in order to boost sales and reduce non-moving stock. With Kimonix's Collection Page & Product Sort, you are able to: Sort collections with advanced analytics and personalizationBuild smart, multi-segment, automated collectionsBoost profits and enhance your merchandising by A/B testing Pros 14-day free trialMultiple pricing plansIntegrates with Google AnalyticsNo code is added to your theme Cons Lower plans are limited in how often they updatePrice plans are limited by sales volumeCheaper plans are extremely limited by the number of supported collections Conclusion Gathering the correct tools to manage your bestsellers will save you time and significantly increase your ROI when implemented into your sales strategy. Constantly reordering things such as collections is a waste of time, and at the end of the day, time is money. » Do you have multiple Shopify stores? Compare the best tools for managing multiple Shopify stores
Manage Your Shopify Store Like a Pro Using Egnition’s 3 Must-Have Apps
Shopify appsManage Your Shopify Store Like a Pro Using Egnition’s 3 Must-Have AppsAny online store that wants to maximize its potential and get the most out of Shopify should have third-party Shopify apps installed. Egnition is one of the leading third-party Shopify app developers with an average of 4.8 stars from hundreds of reviewers. When choosing the best Shopify apps for your store, why have only one when you can have three? That's why we've made a list of three of Egnition's must-have apps that will help boost your store's efficiency and drive more sales. » Looking for more apps to increase your store's functionality? Browse these recommended top apps for every Shopify store 1. Multi-Store Sync Power If you're an expanding business and use multiple Shopify stores to target different customers, it may be difficult for you to keep track of each store's stock and products. Multi-Store Sync Power solves this issue by synchronizing inventory and products between stores, letting you make changes in one store that show up in all the other stores. So, whenever there's a new order or another change in inventory, Multi-Store Sync Power automatically syncs this information between stores. This synchronization is two-way, letting you make changes from anywhere you want. If you create a product or collection in one store, it can sync instantly with other stores with custom product pricing rules. Key Features Automated inventory updatesEasy configurationCreate and update productsTwo-way syncCustom products pricing Pricing Multi-Store Sync Power is available with all features in the following plans: Bronze: Free for up to 25 productsSilver: $5.99/month for up to 100 productsGold: $10.99/month for up to 1,000 productsPlatinum: $15.99/month for up to 5,000 productsRhodium: $25.99/ month for over 5,000 products » Download Multi-Store Sync Power from Shopify 2. Out-of-Stock Police Have you ever run out of stock and lost sales as a result? Out-of-Stock Police is the perfect tool to help you keep track of inventory and proactively order products to avoid stockouts. Out-of-Stock Police does more than just manage out-of-stock inventory. The app lets you manage collections to push low-stock items to the bottom and even hide products so that customers can't see them. You can set low stock thresholds to let you know when a collection has reached a custom stock limit. Out-of-Stock Police also improves SEO by still showing out-of-stock products on Google and eventually hiding them completely if they've been out of stock for a while, reducing bounce rates. Key Features Custom low and out-of-stock notificationsTag and hide out-of-stock productsBoost organic traffic and SEOPush sold-outs to the bottomIn-depth inventory statistics Pricing Out-of-Stock Police is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $4.99/month for up to 499 products and 99 collectionsGold: $9.99/month for up to 4,999 products and 99 collectionsPlatinum: $14.99/month for up to 9,999 products and 299 collectionsRhodium: $19.99/month between 10,000 to 24,999 products and 499 collectionsPalladium: $26.99/month for over 25,000 products and 500 collections » Download Out-of-Stock Police from Shopify 3. Bestsellers reSort Ever struggled to sort your large inventories and keep track of what's going on? As Shopify stores get larger and more profitable, they're often harder to manage. Bestsellers reSort saves you time and improves sales by giving you powerful tools to create automated sorting rules so you can organize your products in innumerable ways. The possibilities are virtually endless. You can sort by best-selling products, showing you which products need attention because they're the most profitable. New products can be sorted to the top of collections to test their performance. You can also analyze products depending on their revenue and sales. Product lists are organized by creation dates, views, tags, inventory numbers, featured status, and much more. Key Features No-limits configurationCustom sort ordersAutomated sorting rulesROI analysisComplete sorting control Pricing Bestsellers reSort is available with all features in the following plans: Bronze: Free for up to 49 products and 99 collectionsSilver: $6.99/month for up to 499 products and 99 collectionsGold: $12.99/month for up to 4,999 products and 99 collectionsPlatinum: $ 16.99/month for up to 9,999 products and 300 collectionsRhodium: $22.99/month for up to 24,999 products and 499 collectionsPalladium: $34.99/month for over 25,000 and 500 collections » Download Bestsellers reSort from Shopify Which Egnition App Is Best for Your Shopify Store? Choosing the best apps for your Shopify store isn't easy. If you're managing multiple stores, it's best to use the same apps across all your stores to keep the user experience consistent. And while one app is good, it's even better to have several that integrate well (if they're made by the same developer) so that you can access all the features you need for success. Conclusion Give your Shopify store the feature boost it needs. Egnition's Shopify apps will help you save time and money so that you can focus on building your business instead of wasting time on managing your store's backend manually. » Want to learn more? Visit Egnition's website for more app information
Capitalize on These Benefits of Email Marketing!
Shopify marketingCapitalize on These Benefits of Email Marketing!Every e-commerce business should be doing email marketing. Since you don't have a traditional brick-and-mortar store for people to visit, communication with your customers is even more important. For some stores, email marketing may even be the only line of contact customers have with them. Sure, they may have other platforms, but there's no guarantee that all your customers engage with you on all your platforms. Are you now starting to see why email marketing is a must? Let's take a deeper look into some of the important benefits you can enjoy if you successfully implement email marketing guidelines: Benefit 1: Communication Email marketing opens up a channel for you to communicate with your customers. Communication is so important because it helps you understand how your customer is experiencing your brand. You can take it one step further by using your marketing emails to send out surveys. This feedback and interaction are critically important for the organic development of your business. Therefore, make the effort to grow your mailing list and collect emails. Benefit 2: Personalization Personalization is the ability to add your client's name and other personal details on your marketing emails. Research has proven without a doubt that personalized emails are read more than emails that are not personalized. One of the first opportunities to implement this is with a warm welcome email. It makes the client feel like the email is specifically compiled for them as an individual and not just a generic email that has been sent out to all your customers at once. Therefore, if you choose to use templates as a starting point, make sure you edit the email templates before sending them to your email list. Benefit 3: Targeted Communication You get to communicate with your target market. These are the people who currently buy from you, have bought from you at some point, or are still planning on buying from you. They're the ones who subscribe to your emails. Benefit 4: Boost Sales Since you're communicating with people who already believe in your brand and your products or services, marketing special deals and discounts, new ranges and collections will be much easier than trying to attract new customers. This crowd is already loyal to your brand, so you'll be fishing in a pond full of fish! Benefit 5: Cost-Effective Marketing Email marketing is extremely cost-effective. Many pay for a copywriter and designer to develop professional emails, while others pay for data analysis. All in all, these costs are low compared to the reach you will get from the emails. Even if the customers don't bite, you're staying visible and maintaining your brand presence. Benefit 6: Direct Customers to Your Website Marketing emails are excellent tools for directing your customers to your website and social media platforms. This will promote a multi-channel presence, which again will build your brand presence. Benefit 7: Build Credibility If you consistently deliver on the promises and promotions you market to your customers, you'll build credibility. How does credibility help you? If something goes wrong, your customer will give you the benefit of the doubt. Customers are also more likely to tell their friends about your business if they feel it's credible. Word-of-mouth is one of the most powerful ways to grow your business free of charge. Benefit 8: Build Long-Term Customer Relationships If you have an effective marketing strategy, and your timing and frequency are spot on, you will nurture loyal customers that swear by your brand over the long term. Loyal customers support and develop your brand's longevity. Benefit 9: Data and Metric Analysis One of the most important benefits of email marketing is gathering and analyzing data. You can follow your customer's sales journey to see, for example, where they abandon carts on your store or interact with links. You can measure your email marketing performance which will help you to improve on future emails and adjust your marketing strategy. Benefit 10: Build Excitement and Authority Marketing emails can be used to create a build-up to the launch of a new product or collection, or perhaps a massive sale or just crazy deals and discounts. While getting excitement going, you can also build your authority by being the first to release the latest trends or valuable information from your industry.
Follow These Simple Email Marketing Guidelines for Success!
Shopify marketingFollow These Simple Email Marketing Guidelines for Success!Email marketing is an effective form of digital direct marketing. It may sound like a mouthful but really is an effective way of catching the attention of both new and inactive clients—if you implement the core elements of a successful email marketing campaign. Email Marketing Best Practices So, you've collected emails for email marketing and you're ready to start sending out emails, but you aren't 100% sure that your email has what it takes to get optimal reach. Here are some of the best practice guidelines. You can use this as a checklist to see if you are on track: Know your audience: Before you can even start compiling your marketing emails, you need to know who you're talking to. Who is your target audience and what do they want most? Your marketing emails need to give them what they want, and if they don't know what they want, you can steer them in the right direction!Personalize: By personalizing your email, even if it's a template you've edited, you're trying to connect with your audience.Segment your mailing lists: This will help you to optimize personalization.Automate: Set triggers to release emails at certain points in the customer journey.Use double opt-in email sign-ups: This will help you maintain high-quality mailing lists.Send a welcome email to new subscribers: Setting up and sending automatic welcome emails to new clients is the perfect opportunity to initiate engagement.Frequency is critical: You can't send too many emails and you will miss the bus if you take too long to send emails. Timing is a strategy—it all depends on your products, your line of business, and your industry.Hot subject lines: Always use catchy, clever subject lines. Then test them to see what works best. Over time you will know exactly how to draw your customers in.Write engaging copy: Keep it punchy, short, and to the point. Condense your copy into digestible bites and your customers will read it.Impactful designs: Your emails must look professionally designed to show your customers that you're a professional business.Make your emails interactive: Add links to tools, articles, special deals, or anything that may keep customers engaged.Integrate your emails with social media: To prompt customers to explore your other channels.Design your emails for mobile: Many people read their emails on their phones.Include a call to action: Every email should have a purpose. The call to action is a response to the purpose.Analyze metrics: This is done to improve on your emails over time. Common Email Marketing Mistakes and How to Avoid Them Now that you know what you need to do, have you considered what you need to avoid? Here are some common mistakes that e-commerce business owners make: Make personalization mistakes.Overcomplicate the design of the email, use low-resolution pictures, and allow spelling errors to slip through the cracks.Include incorrect or broken links.Use too much jargon and complex language.Market products that look nothing like the pictures in the marketing email or that are out of stock.Send emails that are inappropriate to the customer or spam their customers with unnecessary emails.Use bought contact lists.Don't allow readers to reply to their emails or include contact details that are unresponsive.Don't honor promises made in the marketing email. This list is not exhaustive. In your journey to developing the most effective marketing emails, you will learn what your customers like and what they don't like. You may struggle in the beginning but over time your skills will evolve and grow. If you are serious about avoiding the common mistakes mentioned above, you could put together an organic checklist that you can go through every time you're about to send out a marketing email. As you learn from your analytics, you can add more checks to your list. This is also an effective way of making sure both you and your staff members are always on the same page. Conclusion In marketing, consistency is very important for building an identifiable brand that stands out from the crowd. It builds a brand that can be trusted, which increases your customer loyalty and retention, which increases your bottom line. It's an ongoing cycle that cannot be underestimated.
How to Collect Emails for Email Marketing Purposes (Quickly!)
Shopify marketingHow to Collect Emails for Email Marketing Purposes (Quickly!)Email marketing is a form of direct marketing that uses email messages to promote products or services. There are many core elements of a successful email marketing campaign. If done correctly, it can be a very effective way to reach and engage your customers to promote new products or services, announce sales and promotions, or provide customer service information. Legal Requirements for Email Marketing So how can you collect emails legally? And do you need permission to send marketing emails? Yes. The most important thing about email marketing is that you have the customer's permission to retain their email address and to use it to contact them. Additionally, the customer has given you permission to contact them about certain topics only, so you cannot email them outside of this scope. You must also provide the customer an option to opt-out of email communication. Therefore, it's essential that you keep a complete record of customer consent to prevent customers from being contacted about products or services they didn't consent to or from being contacted even after they've opted out. Best Ways to Collect Email Addresses Collecting email addresses is critical for email marketing. There are a few different ways to go about it, and some methods are more effective than others. The following list outlines the best ways to collect email addresses for your next email marketing campaign: Ask people to sign up on your website. Your website should have a sign-up form where people can enter their email address to subscribe to your mailing list. Make sure the form is easy to find and prominently displayed on your homepage.Use a lead magnet. A lead magnet is an incentive you offer potential customers in exchange for their email address. It could be a free report, e-book, or video tutorial. Whatever it is, make sure it's something that's of value to your target audience.Run a contest or giveaway. By offering a prize, you can encourage people to sign up for your list. Just be sure to have a solid lead capture form in place so that you can gather the necessary information from participants. Best Email Marketing Tools Email marketing is a great way to stay in touch with customers and keep them updated on your latest products or services. But, not all email marketing tools are created equal. Here are some of the best email marketing tools: 1. MailChimp MailChimp is a free email marketing tool that allows you to create newsletters, sign-up forms, welcome emails, and autoresponders. It also tracks your campaign results so you can see how well your campaigns are performing. 2. Constant Contact Constant Contact is another great option for small businesses. It's easy to use and offers a lot of features, including event management and surveys. 3. AWeber AWeber is a paid email marketing tool that allows you to create opt-in forms, send automated emails, and track the results of your campaigns. It also has a built-in CRM system so you can track your customers’ interactions with your emails. 4. Active Campaign Active Campaign is a comprehensive email marketing tool that offers everything you need to create and send effective email campaigns. It's easy to use and provides a wide range of features, including segmentation, automation, and A/B testing. It also allows users to roll out abandoned cart recovery email campaigns. 5. HubSpot HubSpot is another comprehensive email marketing tool that offers a wide range of features. It's easy to use and can help you create beautiful email newsletters, target subscribers with specific messages, and track the success of your campaigns. 6. Drip Drip is a great tool for e-commerce businesses that want to create sophisticated email marketing campaigns. It offers a wide range of features, including segmentation, automation, and A/B testing. Because it’s cloud-based, it’s easy to use and allows users to send after-purchase upsell email campaigns. 7. Moosend Moosend is another great tool for businesses of all sizes. It offers a wide range of features, including automated emails, A/B testing, and campaign reports. And because it’s also cloud-based, it’s easy to use and can be accessed from anywhere. Conclusion There are several email collecting strategies you can employ to build your mailing list legally. Once collected, you can utilize an email marketing tool that is best suited to your needs. This will enable you to further implement various guidelines for email marketing success.
Core Elements of Successful Email Marketing Campaigns
Shopify marketingCore Elements of Successful Email Marketing CampaignsThe world is changing every day. Technology is keeping business owners on their toes. The sentiment is to keep up or be left behind. One way to do this is to get on top of your game with email marketing campaigns. Once you have collected emails for email marketing, the benefits of these campaigns are endless. So, let's get right down to the nitty-gritty and look at six of the most important guidelines for email marketing success: Tip 1: Have a Clear Objective How does it benefit your campaign? Each email must have a clear purpose and a clear call to action. Even if you're using templates, you must edit the templates for your purpose. There's no point in sending out emails that haven't been planned and executed within a full marketing strategy, and as part of an ongoing campaign. How do you know it is working? Customer response is measurable. If your customer response is high then the emails carried their message over clearly. If you don't get any response, you know it's time to go back to the drawing board. Tip 2: Make Sure You Offer Value How does it benefit your campaign? Emails that offer your customers value will be noticed and read. It's pointless sending out some well-written copy with beautiful visuals if there's nothing in it for your customer. Always ask yourself: why should my customer bother reading this email? What is in it for them? How do you know it is working? Again, you'll see it in the way your clients interact with your email. Are they clicking on the links you provide to get more information? Are they taking you up on the special deals you are offering them? Analytics will help you with this as well. Tip 3: Always Include an Opt-in How does it benefit your campaign? It shows that your company is doing everything above board. It's illegal to send emails out to bought contact lists. Not only that, you will be sending emails to people who might not have engaged with you before. You're likely to frustrate them more than anything else. Opt-ins make sure you're only sending your emails to people who want to receive them. How do you know it is working? By reaching a captive audience, you're ensuring your contact lists are high quality and have a high response rate. If you don't have opt-ins you could send emails to 5,000 contacts and get no response. Tip 4: Segment Your Lists How does it benefit your campaign? Segmentation is a very useful strategy. It takes your customer details and segments them into groups so that you can personalize your marketing campaigns even more. The more you personalize your emails, the better the response. How do you know it is working? Your response rates will increase. It's that simple! Tip 5: Make Sure Your Emails Are Mobile-Friendly How does it benefit your campaign? In this crazy world, we're always on the run. People often work from their mobile phones while traveling. This is the perfect opportunity for them to read your emails, so ensure your emails can be opened properly on a smart phone. How do you know it is working? Analytics will be able to tell you which platform your customers are using to interact with your marketing emails. Tip 6: Make Sure You Have No Errors in Your Content How does it benefit your campaign? Errors in your content will make your emails look slap-dash and unprofessional, especially if you send emails to all your customers at once. So it goes without saying that error-free content will preserve your brand consistency. Many companies make use of professional copywriters and designers to produce their emails. If you have the budget for this, it's a great way of putting your best foot forward for your customer. If you're compiling these emails yourself, get colleagues to check them, and double-check them again to ensure there are no errors. How do you know it is working? It's difficult to pinpoint how you can tell if your error-free content is benefiting your campaign. The bottom line is that if your business is growing and conversions are rolling in, then your email content is spot on! Just make sure you develop and produce your emails within a well-thought-out marketing strategy for optimum results!
How to Edit Email Templates on Shopify
Shopify marketingHow to Edit Email Templates on Shopify You may be wondering what these Shopify email templates can do for you as an e-commerce business owner. Let's get straight to the point: they can boost customer loyalty, customer retention, and, in the end, your bottom line. This includes creating a good first impression with welcome emails, keeping customers informed of similar products with after-purchase upsell emails, or re-connecting with inactive customers with win-back emails. Emails can be sent individually or you can email all your customers at once depending on the situation. Shopify specifically crafted ready-to-use templates to help business owners who may need a little assistance with putting their own emails together. Regardless of what you sell and the industry you're in, your business needs to optimize visibility to build your brand. These templates will help you do this, but consider modifying them before sending them out to clients. Reasons for Modifying Shopify Email Templates Why would you need to modify these Shopify email templates? Here are some of the more significant reasons: Keep your customers up to date with the status of their orders Give your customers personalized information about the sales process. In other words, keep them in the loop every step of the way.Add your own personal touches Connecting with your audience and standing out from your competitors by adding your own personal touches are some of the core elements of successful email marketing campaigns. As you get into modifying these templates, you'll be able to make changes that enhance functionality and style.Give your clients a seamless experience These emails need to be modified to optimize the sales experience for your customers. Give them only the information they need to seal the deal. All your communication also needs to have the same consistent look and feel to represent your brand accurately. The content and the overall look both add to a seamless customer experience.Build trust You'll build trust with customers who have a seamless experience. Your customers will recognize your emails and feel "safe" knowing that you deliver on your promises.Build loyalty When you build trust, you build customer loyalty at the same time. Building customer loyalty is important for increasing customer retention. How to Customize Existing Shopify Email Templates Here is a step-by-step guide to help you to modify your Shopify email templates: Step 1: Choose the email template that you want to edit. Go to Settings and click on Notifications.Click on the email you want to modify. Copy and paste the HTML into your code editor and edit the template as you see fit.Open your new template using receipt-inlined.html in your editor as well so you have them side by side. You can use the Shopify template as a reference. Step 2: Upload the necessary files that you will need for the modified template. Upload your logo and social media iconsIf you have any specific visuals and images that you would like to include in your template, you need to upload those as well. Open your new email receipt template.Replace any image references with the Shopify URLs. The naming conventions will change accordingly. Let's look at a quick example: img/logo.png will become // Step 3: It's now time to customize your template. Insert the Shopify Liquid Variables into your template. Change the pre-header text and remove the unsubscribe link.Update your social media icon links and your content.Replace all the user- and shop-specific variables with liquid variables. Step 4: Copy your email template and take it into Shopify (copy and paste the template code). Step 5: Test your template by previewing it in your browser. Step 6: As your last step, you need to do your final test. You can do this by sending out a test email. If you're happy with the test email, you're ready. Just remember to get a few colleagues to help you check the email too. We often miss things when we've been working on the same content for some time. Editing Templates Is a Skill You Will Always Use If you're a Shopify e-commerce business owner, you already understand the importance of giving your customers exactly what they want, staying visible, staying true to your brand, and making the customer's journey as smooth and easy as possible. These templates are essentially cookie-cutter solutions. In the beginning, you can rely on them to help your business grow. However, as you move from beginner to professional and proficient, you must learn how to use these tools in a way that suits your business, and not the other way around.
How to Craft Irresistible Customer Win-Back Emails
Shopify marketingHow to Craft Irresistible Customer Win-Back EmailsHave you ever bought a product online, for example, weight loss tablets, and months after purchasing the product, you get an email introducing another weight loss product? This is called a win-back marketing email. You can expect to start getting win-back emails after you've made a purchase, engaged with the company through emails, and visited the website before going completely dormant or inactive. A win-back email is automated and is set up within your email marketing platform with the main aim of reaching out to customers who are no longer engaging with your company. These are customers who have spent money with you, which means that, if your product is good, chances are they will spend money with you again. When Are Win-Back Emails Applicable? Win-back emails are aimed at customers who are inactive. But what exactly do we mean by "inactive?" It is a broad term, making it difficult to pinpoint where it starts and ends. Let's look at some scenarios to illustrate when it's appropriate to send win-back emails: Scenario 1: Jack's Online Tools believes inactive customers are those who haven't engaged with the company in any way for six months. Many e-commerce companies define "inactive" as no activity for six months. This is different for every company and also depends on the type of products you sell and the industry you are in. Scenario 2: Annabel's Leather Shoes is coming out with a new line of gorgeous winter shoes. Since winter is approaching fast and they are changing their featured products, Annabel's decides to send win-back emails to all clients who have been inactive for four months or longer. Scenario 3 Heath's Health Foods notices that it has stock that is not selling—and the sell-by date is looming. After organizing their Shopify products, the team decides to discount this stock considerably and use product bundles to attract customers. Since it is such a good deal, they send win-back emails to all clients that have been inactive—even for years. How to Write Compelling Customer Win-Back Emails If you want to win back your inactive clients, you will need to create win-back emails that stop them dead in their tracks. Here are ten suggestions on how to create compelling content to catch attention like never before: Write a subject line that will catch them like a deer in the headlights. This is not easy to do, but you'll get the hang of it after a while. Analytics will be able to tell you which subject lines are more effective. This will help you craft better subject lines whenever you send emails.Keep it simple. Get straight to the point: no fluff, no jargon, and no fancy lingo. Only include straightforward details that can be absorbed in a matter of seconds. Let them know you are still open for business. It is good practice to remind your clients that you are still there, you are still selling great products, and you are missing their contributions! Offer them better-than-incredible discounts. Everyone loves a good deal. Don't underestimate the power of a special offer. Plus, many Shopify apps for special discounts make adding discounts to your products very simple.Remind your customer why you are successfully still in business. Explain to your customers how you and your products can add value to their lives. If they can't see it, you need to tell them about it!Tell them what they are missing out on. You can also tell them what they are going to lose if they don't buy your products and become an active customer again. Add a call-to-action. Give customers something to do and make it engaging. It needs to stimulate their purchasing frame of mind and motivate them to shop.Ask for feedback. It's always good to find out what your clients think of your products and services. Feedback generates essential leads that you can use to win your clients over.Send a series of emails. If your customers enjoy your first email, they will likely read all the emails in the series. So make sure the first one is a showstopper.Offer them a last chance. This can signify their last chance to take advantage of a special deal, their last chance to buy a particular product at a specific price, or their last chance to have their say. You get the idea! The Importance of Sending Win-Back Emails There's a lot of research suggesting that it costs a business owner a lot less to retain a customer than to acquire new ones. Win-back emails should form part of your retention strategy so that you don't lose inactive customers unnecessarily—ultimately increasing your customer lifetime value. Like after-purchase email campaigns, win-back emails don't cost much—if anything. But they can successfully draw back customers who, in turn, can give your bottom line an extra boost. It is a golden opportunity, fresh for the taking. Don't let it pass you by.
Create a Reward System for Your Shopify Customers in 4 Simple Steps
General shopify discussionCreate a Reward System for Your Shopify Customers in 4 Simple StepsLearning how to create a reward system for Shopify customers is one of the best strategies business owners can use to cultivate loyalty. Most companies have some form of loyalty program today, as they're excellent for increasing revenue and customer retention. With a customer reward system, business owners give their clients rewards whenever they complete a specific action, like making a purchase or referring a friend to the business. The ability to earn rewards often encourages customers to positively alter their purchasing behavior, spending more time and money with the brand. Components of a Reward System The nature of your Shopify reward system can vary depending on the kind of actions you want to promote among your audience. Some of the most significant components found in most reward systems include: Tracking tools Tracking tools allow you to monitor who in your community is signed up for rewards.Incentives You'll need to define specific incentives or rewards your customers can get from participating in your loyalty programs, such as discounts or points. Trigger actions These are the actions your customers need to take to earn rewards. They can include referring a friend or making a purchase of a certain size. Membership accounts Usually, creating a reward system will mean providing your customers with membership accounts where they can track their rewards.Email marketing An email marketing strategy will allow you to keep customers up to date with their rewards and how they can earn more points. Steps to Creating a Shopify Reward System The easiest way to create a reward system on Shopify is to use one of the dedicated Shopify apps designed specifically for customer loyalty. You can find various Shopify loyalty options in the App Store, each with its own specific benefits. The following steps outline how to use one of these tools to create your own Shopify reward system: Step 1: Decide What Kind of Loyalty Program You Want to Run Start by deciding what the components of your reward system are going to be. You may need a different app according to the type of program you choose. For example, you may have to use one app if you're going to reward customers for referring new clients and a different app for applying special discounts using points whenever customers make a purchase. Step 2: Select a Loyalty App Find a rewards program app from the Shopify app store which suits your specific needs. Many tools are available that can allow you to set up automated email campaigns, membership accounts, and tracking tools for points. When choosing the best Shopify app, consider its customer support, customer reviews, and pricing in addition to its tools and features. Step 3: Build Your Reward Strategy Using your Shopify app, decide what you'll give your customers rewards for, and follow the app's instructions on how to set up automations. For instance, whenever someone purchases a certain number of products within your store, you might use the Shopify discount feature to give them money off their next purchase. If you're using a points-based reward system, you'll need to decide how many points will be awarded for which actions and what those points are worth. For example, automatically assigns points worth 1% of the value of a purchase to your customers when they buy something. Customers can then trade 500 points for a $5 reward. Step 4: Share Reward Program Information With Your Audience Finally, make sure your customers understand how your rewards program works. You might want to create an explainer page for your website or send out a Shopify welcome email to everyone who signs up for an account, showing them how to earn and use points. How Does a Reward System Work? The purpose of a Shopify Reward system is primarily to convince your customers to spend more money with your business and help your store grow. The exact functionality of your reward system will depend on the kind of strategy you use. The main types of reward programs are: Points-based loyalty programs A point-based reward program assigns points to customers based on the actions they take, such as recommending a friend, sharing something on social media, or making a purchase. Customers can then exchange points for free products, gifts, and discounts. Tiered loyalty programs Tiered loyalty programs are similar to point-based programs, but customers receive different rewards according to their tier. Usually, customers will move to higher tiers when they spend more with your company and get more attractive rewards. Paid loyalty program With a paid rewards program, your customers actually pay a monthly fee to get access to specific perks. For instance, you might give your paying customers free next-day delivery or free shipping on all their purchases. Benefits of Customer Reward Systems The primary benefit of a reward system on Shopify is you'll be able to increase engagement with your audience and potentially boost sales. With a reward system, you can: Increase retention and customer lifetime value by giving customers a reason to continue shopping with youReduce marketing costs by asking your customers to refer new customers to your brandMinimize slow seasons by encouraging customers to buy regularly to earn rewardsBoost profits and increase average order value with the promise of rewardsCreate mailing lists of people who sign up for your program for nurturingImprove your brand reputation by delivering extra value to your customers When used correctly, a reward system can be an excellent way to help your business grow.