Brandify Review (2026): Enhance Your Shopify UX
Updated November 17, 2023
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Having unique and memorable branding is an essential part of differentiating your Shopify store from the thousands of others populating the internet, but tweaking the fine elements of your store's aesthetic can often take hours of difficult and tedious coding that very few Shopify sellers have the skillset for.
All of that can be nullified with a simple app that offers numerous customization options without the need for coding, and you need look no further than Brandify by Ninety9. Read on to learn more about how this app can help you.
Pros
- Cost effective
- Trusted developer
- Free plan
- No coding experience required
- Lots of Shopify app integrations
Cons
- Limited features on free plan
- Only some aspects of your store are customizable
Best For
Brandify is best for Shopify store owners or online retailers who are looking to enhance the user experience of their store. It is especially useful for merchants who are in the online fashion industry i.e. clothes, jewelry and other small products & trinkets. This is a highly saturated market and sellers need every advantage they can get. One of those advantages is making sure your store stands out with nice colors and effects that are pleasing to the eye but not in a way that's too tacky and over the top. We feel Brandify does a great job of getting the balance just right as evidenced by their current 5 star rating on Shopify and excellent customer reviews.
Overview of Features
Fully Customizable Cursors
Quickly choose from one of the many available cursors, or go the extra mile and upload your own to really hone your store's identity. In addition to this, implement fun cursor trails to match whatever theme suits you, even the likes of simple snowflakes falling behind your moving cursor during the snowy winter seasons.
Aside from the physical look of your cursor, there are also a variety of animations you can add as a reaction to a user click, such as a pointing finger or raindrop ripple effect.
Modified Scrolling
The scroll bars on the side and bottom of every page mostly go unnoticed, but failing to customize their appearance increases the chance of your store blending in with the others around it. Instead, use Brandify to customize the size, colors, and even shadow to better match the design of your store.
Additionally, smooth scrolling, a feature developed by Ninety9, delays the input from your mouse wheel while also slowing the speed of your scroll to increase the smoothness and feel of navigating your store.
Unlike many other branding apps, Brandify also offers you premium content protection by preventing mobile and PC users from copying images and text on your website and inspecting your code.
Other features include but are not limited to:
- Loading progress bars
- Blinking title animations
- Upsell titles
» Pro tip: Combining Brandify with a good page speed optimization app can further enhance the user experience of your customers.
Brandify Pricing & Plans
Ninety9 offers an infinite free plan with some highlight features—such as scroll modification, content protection, and even chat support—to allow you to try out the service for yourself before committing to any money. If you're happy with the result, then you only need to pay $4.99/month to get all the premium features offered by the app.
Integrations
Brandify integrates with all types of apps from popular Shopify categories such as:
- Landing page builders
- Review widgets
- Email pop ups
- Translation apps
- Currency converters
Usability
Brandify was designed with simplicity and ease of use in mind. The features are all laid out neatly on the left hand side of the app's dashboard and follow a logical workflow. Navigating the app is also easy as everything feels like it is exactly where it should be and as mentioned before, no coding is required so even the most novice store owner can edit their way to a great looking Shopify store.
Support
Ninety9 are quick to respond and help with any customer queries. The easiest way to contact them is through e-mail but users who have downloaded the app can also use the chat support feature. It should also be noted that one of the main praises for the app in its Shopify reviews was the excellent customer support Ninety9 offered when solving problems.
Let Customers Identify With Your Brand
Honing and customizing your brand is essential to forging your online presence and differentiating your store from the rest, and website design is one of the simplest ways to achieve this, especially if you choose an affordable app that's easy to use and install, and compatible with most Shopify themes and other apps.
If you're still unconvinced, then let the reviews speak for themselves. Brandify has maintained—at the time of writing this review—a solid 5 stars on the Shopify app store. Head to their app store page to learn more.
Brandify Review (2026): Enhance Your Shopify UX
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Key features of the app include: SMS Campaigns: Users can create and send targeted SMS campaigns to their customers. These campaigns can be used for various purposes, such as sending promotions, discounts, order updates, abandoned cart reminders, and personalized messages. Segmentation and Targeting: Allows users to segment their customer base and target specific groups of customers with relevant messages. Segmentation can be based on factors such as location, purchase history, and customer behavior. Automated Flows: Pre-built automation workflows that allow users to set up automated messages triggered by specific events or actions. For example, sending a welcome message to new subscribers or a series of reminders for abandoned carts. Abandoned Cart Recovery: One of the primary features of SMSBump is helping businesses recover potentially lost sales by sending personalized text messages to customers who have abandoned their shopping carts. These messages are customizable and can include discounts or incentives to encourage customers to complete their purchases. Mobile Keyword Campaigns: Allows businesses to create keyword-based campaigns, where customers can text a specific keyword to a designated number to receive offers, updates, or opt-in to a subscription list. Analytics and Reporting: Analytics and reporting features to track the performance of SMS campaigns. Businesses can monitor open rates, click-through rates, conversions, and overall ROI (Return on Investment) to assess the effectiveness of their SMS marketing strategies. Other useful features we liked include: Growth tools, including mobile-first pop-ups, floating buttons, and customizable sign-up forms.Collecting detailed user analytics on orders, link clicks, and spending metrics.Storing customer time zones so that no middle-of-the-night text messages occur.Enabling users to set cost thresholds to prevent overspending. ProsSmooth integration and setupBoosts investment returnsOffers a library of SMS templatesIncreases click-through rateOffers excellent customer serviceConsOccasional bugs and hiccupsTest SMSs are charged to the customerLower-priced plans can feel limiting SMSBump Plans & Pricing The app offers customers many different pricing plans to choose from, featuring a cancel-at-any-time subscription with no hidden fees, as follows: Integrations Initially, SMSBump was designed to be a Shopify excusive, although, the development team has recently been working on integrating the tool into other major e-commerce CMS platforms. There is now a beta version of SMSBump available for BigCommerce, and there's talk of a WooCommerce integration that is set to be released in the not-too-distant future. Aside from platforms, SMSBump also integrates with a wide variety of other e-commerce apps. Some of the most widely used include: MailChimpRecartSlackReConvertKlaviyoReCharge Usability SMSBump app is easy to set up and use with a clean and intuitive user interface that simplifies the process of creating and managing marketing campaigns. Navigating the app is straightforward with access to key features and functionalities without much hassle. It also offers templates and pre-built automation tools making it easy set up automated flows, schedule campaigns, and define triggers for specific events. Support The SMSBump team is well known for its exceptional customer service with a range of support systems such as: Help Center: Containing documentation, guides, tutorials, and frequently asked questions (FAQs). The Help Center covers various topics, ranging from getting started with the app to advanced features and troubleshooting. Users can search for specific topics or browse through the available resources to find answers to their queries.Live Chat Support: Allows users to directly communicate with the support team in real-time. This feature enables users to ask questions, seek clarification, and receive prompt assistance.Email Support: By sending an email to the provided support address, users can describe their issues or concerns and expect a response from the support team within a reasonable timeframe.Community and Forums: SMSBump maintains a community forum or a user community where users can interact with each other, share experiences, and seek advice. This can be a valuable resource to connect with other users, learn best practices, and find solutions to common challenges. Boost the Value of Each Customer Interaction With up to a 98 percent open rate, SMS marketing is a seriously potent marketing channel that every e-commerce merchant should at least consider. 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Entail AI Review (2026): Pros & Cons, Features, and More
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