Brandify Review (2026): Enhance Your Shopify UX

Klaviyo Review (2026): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Bestsellers reSort: Organize Shopify Products & Collections Your Way

Shopify store owners know very well that you have limited time to hold consumer interest and showcase the most relevant products. So how do you compete for consumers while their attention spans diminish? Product sorting and product relevance can make or break conversions on your store. With the advanced online merchandising capabilities of Bestsellers reSort by EGNITION, you can quickly and automatically organize your products by adjusting their order to your needs and your buyers' preferences, generating more sales. The app organizes collections based on a wide range of rules that can be easily configured to automate your product collections across various locations. Bestsellers reSort's Main Features You have the flexibility to promote products manually and manage your inventory by setting "rules," such as the following: "Featured" Products Highlight your featured items by putting them at the top of a collection. Promote seasonal or special items and set different products per collection.Promote New Products Add new arrivals to the top of a collection for a specific time.Promote Back-In-Stock Products Set reSort to consider these products as new and specify quantity or quantity change.Order Products by Tags You can place tagged products within a collection in the groups and orders you need.Out-Of-Stock Products The app makes it straightforward and automatic to sort products by revenue or sales, so pushing your out-of-stock items further down your product catalog is a breeze. Additional Sorting Capabilities You can also automatically sort and order products by: Revenue generated (for X number of days)Number of sales (for X number of days)Gross profitDiscount (% or $)Inventory QTYDate (publish or creation date)Product titleProduct priceProduct viewsRandom products orderKeep manual sort order and apply your own sorting rules Bestsellers reSort Pricing Bestsellers reSort offers six different pricing plans, all of which come with a 7-day free trial: Bronze Plan The Bronze Plan is free to install and suitable for stores with up to 49 products and 99 collections. This plan includes the following: AutomationYou can sort by revenue/sales/tagsYou can sort by publish/creation dateYou can push sold-out products down your product collectionsAccess to other custom sorting rules24/7 Support Silver Plan $6.99/month You get everything in the free Bronze Plan, but it would fit a larger store with up to 499 products and up to 99 collections. Gold Plan $12.99/month Again, you'll get all the other features listed in the Silver Plan, but with an upgrade to 4,999 products across 99 collections. Platinum Plan $16.99/month This plan is suited to stores with up to 9,999 products and 100–300 collections. It includes everything in the Gold Plan, too. Rhodium Plan $22.99/month You get all the other features listed in the Platinum Plan, but with an upgrade to 10,000+ products across 300+ collections. Palladium Plan $34.99/mo This is the most comprehensive plan Bestsellers reSort offers and is best for stores with 25,000+ products and 500+ collections, including all the features listed in the Rhodium Plan. Bestsellers reSort Customer Reviews Numerous app users express that Bestsellers reSort saves them hours of time, as organizing collections is automatic—extremely useful for stores with thousands of products. The app allows customers the freedom to showcase the right products and keeps collections relevant to ever-changing buying patterns. Customer support is friendly, fast, and helpful, and the app regularly releases new updates and improvements based on customer feedback. ​​To see if Bestsellers reSort is right for your shop, visit their website to learn more or to start your 7-day free trial.

Shopify Single Sign-On (SSO): Improve Your Customers' Login Experience

In today's e-commerce landscape, conducting business on the cloud and using third-party services is the norm. As a result, users expect seamless and frictionless access from anywhere, anytime, and with any device. This is where single sign-on (SSO) login capabilities come into play. In this post, we will explore the benefits of Shopify Single Sign-On by miniOrange, an app that provides a solution to ensure an easy, secure, and efficient login to a Shopify store using a single set of credentials, all within minutes. Benefits of Shopify Single Sign-On Shopify sellers often have multiple e-commerce platforms in their business architecture. Using the Shopify Single Sign-On app, users can effortlessly log in to any of these platforms with a single set of login credentials. This eliminates the need for customers and employees to memorize different credentials for multiple applications, leading to increased staff productivity and user experience. Moreover, the app restricts users based on their behavior, like device location, time of access, the device used to access, etc., which helps prevent spammers from targeting and accessing your store. App Features & Integrations 1. Multiple Identity Providers (IDPs) The app supports multiple identity providers, including: Azure AD & Azure AD B2CAmazon CognitoOktaminiOrangePingOneGoogle Apps 2. Shopify Store as IDP Configure your Shopify Store as an identity provider and allow users to log in to any CMS platform or website using their Shopify credentials. Enable seamless single sign-on for multiple Shopify stores using one of them as the identity provider. 3. Attribute Mapping Attribute mapping allows the service provider to retrieve the necessary information from the identity provider and apply it to the user's account in the service provider. With Shopify Single Sign-On, you can assign user roles and map user attributes from the identity provider to the service provider (SP) during authentication. 4. Supports All Standard Authentication Protocols This includes the following: SAML 2.0OAuth 2.0OpenID ConnectJWTLDAPAPI authentication 5. Security Features The app has robust security features that protect against fraud and unauthorized access. It can be customized to meet the specific security needs of the business, and it complies with PCI DSS, GDPR, and HIPAA. The app also provides multi-factor authentication (MFA), customizable login widgets, and custom requirements. 6. Other Features Compatible with Shopify Headless Stores and Hydrogen FrameworkMobile SSO integrationRestricts users from using multiple devices to access the store during SSORestrict content on SSOEasy user management to delete & update used data in real timeOffers discounts based on customers' tags Pricing Plans Shopify Single Sign-On is available to both Shopify Plus and non-Plus businesses at affordable, industry-specific (B2B or B2C) price points. For B2C Businesses Features such as unlimited SSO user creation, account linking, a fully customizable login widget, and more are included in all four payment tiers. However, each plan has its own unique elements: Standard Plan ($89/month)1,000 unique usersBasic attribute mappingPremium Plan ($129/month) This plan offers all of the Standard Plan's features, as well as:3,000 unique usersAdvanced attribute mappingAuto redirect to IDP supportUser JWT after authenticationEnterprise Plan ($149/month) This plan offers all of the features of the previous plans, as well as:4,000 unique usersAdvanced attribute mapping, including metafieldsAuto update user profileDomain-based restrictionSession persists over 24 hoursAuto-taggingProfessional Plan (requires contacting the developers) This plan offers all of the previous plans' features, as well as:4,000+ unique usersCustom advanced attribute mappingFraud prevention based on IP, device, location, and time For B2B Businesses Most of the available features, from auto-tagging and account activation to domain-based restriction and customizable login widget, are included in all four pricing options. However, there are a few that are specific to each plan: Standard Plan ($89/month)100 unique usersBasic Attribute mappingPremium Plan ($219/month) This plan offers all of the Standard Plan's features, as well as:500 unique usersAdvanced attribute mappingMultiple IDP supportedUser JWT after authenticationEnterprise Plan ($299/month) This plan offers all of the features of the previous plans, as well as:1,000 unique usersAdvanced attribute mapping, including metafieldsRedirect endpoint and single logout endpoint (SLO)Session persists over 24 hoursProfessional Plan (requires contacting the developers) This plan offers all of the previous plans' features, as well as:1,000+ unique usersCustom advanced attribute mapping Support & Ease of Use Integrating Shopify Single Sign-On by miniOrange is a straightforward process that can be completed in minutes. The app has a dedicated 24/7 customer support team that responds to queries and troubleshooting. Alternatively, you can contact them at [email protected]. Final Verdict: Should You Use Shopify Single Sign-On? Shopify Single Sign-On by miniOrange is an app that provides a seamless and secure login solution for Shopify store owners and their customers. It eliminates the need for multiple credentials and restricts unauthorized access. It supports various authentication protocols, attribute mapping, and security features compliant with industry standards. The app is available at affordable price points for both B2B and B2C businesses, and its integration is easy with 24/7 customer support. If you're interested in trying the app, you can visit their website to learn more or start your 15-day free trial.