WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Updated February 14, 2024.
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.
Abandoned carts occur when customers add items to their online shopping carts but leave before completing the purchase. This can significantly impact your online store and result in lost revenue, less accurate inventory levels, and lower customer satisfaction. Statistics on cart abandonment rates show it's a widespread problem for e-commerce businesses. According to the Baymard Institute, the average cart abandonment rate is 69.99%.
To mitigate this challenge, tools like WATI's WhatsApp Chat & Abandoned Cart app are available to you drive sales and conversions through WhatsApp marketing. In this post, we'll explore the key features and benefits of this app, as well as its pricing and potential impact on your e-commerce business.
Best For
Wati: WhatsApp Chat is best used as a customer support and engagement tool for businesses who are looking to communicate with their customers quickly and effectively to help with abandoned cart recovery. It allows businesses to set up predefined messages, automated greetings and responses, and has message templates for various use cases, such as order updates, shipping notifications, and appointment reminders. Many of these marketing workflows are automated which saves time and money and, most importantly, leads to increased conversions by sending reminders to customers about incomplete purchases.
Pros
- Scalability and flexibility
- Multi-channel support
- Easy metric reporting
- Automated workflows
- Affordable pricing plans
Cons
- Requires a WhatsApp business API account
- No free plan
- Limited customization
» For more help with conversion rate optimization, check out this list of best CRO apps
Overview of Features
The app offers a wide range of features to help e-commerce businesses reduce cart abandonment rates and increase sales. The four most useful features are:
1. Automatic Cart Abandonment Notifications
WATI's app will automatically contact customers with abandoned carts to let them know their purchases are outstanding and even provide a useful link directly to the checkout window. You can even persuade customers to return with custom discount codes.
2. Automated Chatbot & Order-Related Message Builder
Use simple flow diagrams to automate a chatbot based on keywords in multiple languages to answer common questions your customers may ask. You can also send automated order-related messages to your customers to keep them in the loop and satisfied without any coding experience required.
3. Official WhatsApp API Partner
Since WATI is an official API partner, you can expect the following features as a bonus:
- WhatsApp green tick of authenticity for your business
- Super affordable WhatsApp message pricing
- Dedicated WhatsApp API-approved number with your business details
4. Shared Multi-Agent Inbox and Analytics Reports
Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly.
» Discover the best Shopify apps to increase sales and improve your bottom line now
Plans & Pricing
WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements.
Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements.
- Standard Plan ($49/month or $40/month if paid annually)
- For mid-sized businesses
- Basic chatbot builder; ten chatbots
- Two global webhooks
- Pro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:
- For mid-sized businesses
- Advanced chatbot builder; 25 interconnected chatbots
- Collect data & trigger automation
- Route chats & update attributes
- Ten global webhooks
- Enterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:
- For large-sized businesses
- Higher API limits
- Higher Chatbots and keywords
- Dedicated Account Manager
- Priority support
- IP whitelisting
- Unlimited global webhooks
Integrations
WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to:
- Salesforce, HubSpot, and Zoho CRM
- Shopify, WooCommerce, and Magento
- Zendesk, Freshdesk, and Help Scout
- Facebook Messenger
» Build long-term relationships with your clients by increasing your customer lifetime value
Usability
The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it.
Support
WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs.
Take It Down a Notch: Successfully Reducing Cart Abandonment
Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store.
» Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai
WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Recommended Reviews
Okendo Review 2024: Pricing, Features, Integrations & More!
With 95% of shoppers having reported consulting customer reviews before making their purchase, social proof makes an important part of the e-commerce shopping experience. Okendo might be just what you need to increase sales in your e-commerce store by capitalizing on social proof and building a stronger relationship with your customers. In this Okendo review, we'll analyze this robust customer feedback and review platform in terms of its features, pricing, usability, and more to help you decide whether this is the best Shopify app for your e-commerce store. ProsAutomated review requestsCustom questions for more detailed feedbackSocial media sharing toolsReview moderation before publishingAutomatically block spam or negative reviewsConsLimited reporting capabilities Lack of mobile optimization on some platforms Best For Okendo is best for e-commerce businesses looking to take their customer relationships to the next level. With Okendo, you can easily collect, manage, and show customer reviews and photos to highlight the best features of your store's products and drive sales. We found Okendo can be especially helpful if you want to grow your product ratings on Amazon, Google, or eBay. By providing great insights into what customers think of your products and services, the app allows you to make decisions based on real customer feedback to increase conversions. » Browse the best Shopify apps to optimize your conversion rate Overview of Features Okendo is a customer review and user-generated content (UGC) platform that helps businesses build better relationships with their customers by providing the following features. Review & UGC Display Widgets A review widget is used to display customer reviews on your site, including elements like customer ratings and text comments. Okendo's review widgets provide your business with customizable design options to match your brand image. Additionally, they can be set up to filter reviews based on language, location, product, or other criteria. Survey Functionality Okendo's survey feature is a powerful tool that helps you learn useful information about your customers. You can create custom surveys to get feedback on your products, services, or customer experiences in your e-commerce store. The survey responses are then analyzed and summarized in detailed reports to help you identify potential areas of improvement. Content Management Using the content management feature, you can easily manage your brand reviews and UGC by approving, rejecting, or editing submissions before they're published. This makes it easy to keep track of customer feedback and ensure only the best content is displayed on your website. Marketing Channel Connections Okendo has a number of marketing channel connections that allow you to sync your reviews and UGC across multiple platforms to reach new audiences and increase engagement. The platform also offers automated workflows for sharing your content on social media networks, such as Facebook and Twitter. » Explore the best Shopify apps for product reviews Plans & Pricing In addition to a 14-day free trial, Okendo offers a variety of plans and pricing options to suit e-commerce businesses of all sizes: Essential Plan ($19/month): Designed for small businesses, this plan offers basic features such as customer profiles, review management, and customer support at an affordable monthly price.Growth Plan ($119/month): Suitable for growing businesses looking to drive conversions, the Growth Plan offers additional features like analytics and reports.Power Plan ($299/month): This plan offers more powerful features ideal for scaling brands, including multi-store syndication as well as email and SMS integrations.Advanced Plan ($499/month): True to its name, this plan offers features like API access and a Customer Success Manager for larger businesses with advanced requirements. Finally, if none of the plans above match your specific needs, you can also opt for Okendo's Enterprise Plan and get custom features and pricing tailored to your requirements. » Find out how much you should spend on Shopify apps Integrations Okendo offers a range of integrations to help you get the most out of your review system. Here are some of the most popular analytics, marketing, customer service, and customer data integrations you can count on: Google AnalyticsFacebook Ads MailChimpShopifyKlaviyoZendeskSalesforceHubSpot Usability Okendo is a user-friendly platform that makes it easy to collect and manage customer reviews. Relying on its wide range of customization features, you can easily set up review forms and surveys that fit your brand and products. The intuitive dashboard lets you see your reviews at a glance and respond to your customers quickly. It also provides powerful analytics tools to help you gain valuable insights into customer satisfaction. » Discover the benefits of using a Shopify product review app Support Okendo's support team is one of the best in the business, with friendly and knowledgeable customer support agents always on hand to help you troubleshoot any issues. You can rely on these support options: Live chat supportPhone assistanceEmail serviceLive demos and webinarsKnowledge base with instructions, FAQs, and tutorials Let Okendo Help You Build Customer Relationships Providing features for gathering, displaying, and analyzing customer feedback, Okendo is a comprehensive tool for handling all aspects of your e-commerce store reviews. Ultimately, Okendo can help your business build customer relationships by leveraging customer feedback and reviews. With its powerful features like automated feedback requests and targeted surveys, you can gain a better understanding of your customers and tailor your e-commerce store experience specifically to their needs. This way, using a product review app helps you foster customer loyalty and continue growing your business.
Core Web Vitals Booster By Speedien—Improved SEO and Page Speed for Shopify Stores
There are many different aspects that contribute to a website's overall SEO quality. Improving your Google discoverability takes more than just high-performing keywords placed strategically—you have to consider your site's page speed too. Websites and pages that have slow load times will be flagged by the Google Search Console, lowering your authority and making it less likely that potential customers will discover your store. Thankfully, you can improve your site's load speed without having detailed knowledge and experience in coding. If you'd like to start taking steps to improve your site's load speed, look no further than Core Web Vitals Booster, a Shopify app developed by Speedien. ProsNo coding experience requiredIntelligent Javascript loading24/7 supportLots of popular app integrationsWorks for desktop and mobile devicesConsCan take time to see resultsSome users may have compatibility issues What Is Core Web Vitals Booster Best For? Most Shopify sellers improve their loading speeds by optimizing the size of their images—or other similar tactics—without realizing the negative impact of having multiple different Shopify apps interfering with your store's code and slowing the process down. Although Speedien's app optimizes your images and backend code, Core Web Vitals Booster excels in deferring third-party scripts and apps from activating until they're required, letting Google load the important stuff first. It works with all the most commonly used apps and even provides daily speed reports to allow you complete monitoring control. The cloud-based caching also helps you to quickly implement your frontend code. » Learn the basics of optimizing a slow-loading Shopify store Overview of Features Core Web Vitals Booster is loaded with features to help improve page loading speeds. These include but are not limited to; Cloud-based caching: Frontend code is delivered using cloud-based cache for improved time to first byte (TTFB).Global CDN compatibility: Global CDN, HTTP/2 Compatibility, including GZIP and Brotil compression. This can help enhance an online store's scalability and increase global reach by handling high levels of traffic during peak times.HTML & CSS optimization: Advanced HTML optimization, critical path CSS generation, script optimization for increased SEO ranking, and improved site performance, especially on mobile devices.Image optimization: Responsive image sizing, lazy loading, and automatic WebP conversion.JS optimization: Progressive loading of third-party scripts to minimize impact on page speed.Daily speed reports: Daily report of core web vitals including alerts if the vitals change drastically. Plans & Pricing Speedien's app only offers one pricing plan at $9/month but allows a 7-day free trial to try out the service before committing to anything. This ensures you get all the features and 24/7 customer support you need without spending a fortune on premium pricing plans. Other useful features included in the plan are: Automatic theme optimizationUnlimited image optimizationUnlimited pageviewsCritical CSS generationCSS lazyloading Integrations The app integrates with a number of different platforms and plugins, and can help with Facebook pixel speed optimization, Klaviyo speed optimization, Google Analytics / Tag Manager speed optimization, and intelligent Javascript loading for Shopify apps. It can also help with live chat optimization provided your store has that functionality. Core Web Vitals Booster integrates with three of the best CMS providers i.e. WooCommerce, WordPress, and Shopify. Usability Core Web Vitals Booster is relatively straightforward to use. E-commerce merchants must simply enter their domain name and a preview domain will be generated so all the optimizations can be viewed before going live. Once you're happy with the changes, point your domain name to the CDN IP and the optimizations will take effect for increased page loading speed and improved site performance. Support Speedien offers 24/7 support for any queries that you may have while using the app. The quickest way to reach them is via e-mail [email protected] but there is also an FAQ section on their website which can help with common issues. A Vital Organ For Shopify Stores? Not only can poor page speed hurt your SEO rankings and discoverability, but it's also sure to annoy and chase away potential customers. And while optimizing your images or preloading pages can speed your site up, it won't help you get around the inevitable lag of accumulating necessary apps. Instead of spending time and effort trying to code your way out of a bogged-down store, let an efficient service like Core Web Vitals Booster by Speedien do the work for you. We found that most users will see an improvement in site performance almost immediately and while some users may experience slight compatibility issues, the 24/7 support team is there to help and resolve issues quickly and efficiently.
Custom Collections Builder: Create, Sort & Organize Shopify Collections
One of the biggest struggles that Shopify merchants have to deal with is the limited capabilities of Shopify's integrated collections builder. Your products could be grouped into so many different collections, but Shopify only has a few options to choose from. Thankfully, with an intuitive app like Custom Collections Builder by Ripple Apps, you can customize the way you group your products to better match your brand and the products you sell. Read on to learn more about how this app can help you. Why You Should Use Custom Collections Builder Many Different Types of Collections The Custom Collections Builder app allows for many customization options when building your collections. Some of the collection types include: Most sold productsRandomized productsMost visited productsReduced itemsAnd many more! Easy Product Filtering Creating your collections is super easy with the app as you have the ability to filter your products with many different tags, including the following, among others: Product typesVendorsTitlesBetween price ranges Ability to Merge Collections The app allows you to easily merge up to five collections into one. Simple Collection Sorting You can sort your collections any way you choose, such as by "most sold," to give you a clear idea of what works and what doesn't. Use this insight to create better collections for your Shopify products in the future. Additionally, you'll even be able to see and show how many times a particular product has been visited or sold. Custom Collections Builder Pricing All plans come with a 7-day free trial, and the more expensive plans allow for more custom collections and products per each collection, allowing you to scale the cost to the size of your store. The plans are as follows: Basic Plan $2.99/month 10 custom collections250 products per collectionUp to 5,000 products Enterprise Plan $4.99/month 15 custom collections500 products per collectionUp to 20,000 products Pro Plan $9.99/month 20 custom collections500 products per collectionUp to 100,000 products Pro Plus Plan $19.99/month 30 custom collections1000 products per collectionUp to 120,000 products Final Verdict: Is Custom Collections Builder Worth It? If Shopify's integrated collection-sorting system is too limited for you, then installing a 3rd-party app is essential if you'd like to give your store that extra touch of customization, and Custom Collections Builder by Ripple Apps is a fantastic choice. But don't just take our word for it. At the time of writing this review, Ripple Apps' listing on the Shopify app store held a complete 5-star rating by Shopify sellers. If you'd like to learn more, visit their website or head directly to the Shopify app store.