WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Abandoned carts occur when customers add items to their online shopping carts but leave before completing the purchase. This can significantly impact your online store and result in lost revenue, less accurate inventory levels, and lower customer satisfaction. Statistics on cart abandonment rates show it's a widespread problem for e-commerce businesses. According to the Baymard Institute, the average cart abandonment rate is 69.99%.
To mitigate this challenge, tools like WATI's WhatsApp Chat & Abandoned Cart app are available to you drive sales and conversions through WhatsApp marketing. In this post, we'll explore the key features and benefits of this app, as well as its pricing and potential impact on your e-commerce business.
Best For
Wati: WhatsApp Chat is best used as a customer support and engagement tool for businesses who are looking to communicate with their customers quickly and effectively to help with abandoned cart recovery. It allows businesses to set up predefined messages, automated greetings and responses, and has message templates for various use cases, such as order updates, shipping notifications, and appointment reminders. Many of these marketing workflows are automated which saves time and money and, most importantly, leads to increased conversions by sending reminders to customers about incomplete purchases.
Pros
- Scalability and flexibility
- Multi-channel support
- Easy metric reporting
- Automated workflows
- Affordable pricing plans
Cons
- Requires a WhatsApp business API account
- No free plan
- Limited customization
» For more help with conversion rate optimization, check out this list of best CRO apps
Overview of Features
The app offers a wide range of features to help e-commerce businesses reduce cart abandonment rates and increase sales. The four most useful features are:
1. Automatic Cart Abandonment Notifications
WATI's app will automatically contact customers with abandoned carts to let them know their purchases are outstanding and even provide a useful link directly to the checkout window. You can even persuade customers to return with custom discount codes.
2. Automated Chatbot & Order-Related Message Builder
Use simple flow diagrams to automate a chatbot based on keywords in multiple languages to answer common questions your customers may ask. You can also send automated order-related messages to your customers to keep them in the loop and satisfied without any coding experience required.
3. Official WhatsApp API Partner
Since WATI is an official API partner, you can expect the following features as a bonus:
- WhatsApp green tick of authenticity for your business
- Super affordable WhatsApp message pricing
- Dedicated WhatsApp API-approved number with your business details
4. Shared Multi-Agent Inbox and Analytics Reports
Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly.
» Discover the best Shopify apps to increase sales and improve your bottom line now
Plans & Pricing
WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements.
Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements.
- Standard Plan ($49/month or $40/month if paid annually)
- For mid-sized businesses
- Basic chatbot builder; ten chatbots
- Two global webhooks
- Pro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:
- For mid-sized businesses
- Advanced chatbot builder; 25 interconnected chatbots
- Collect data & trigger automation
- Route chats & update attributes
- Ten global webhooks
- Enterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:
- For large-sized businesses
- Higher API limits
- Higher Chatbots and keywords
- Dedicated Account Manager
- Priority support
- IP whitelisting
- Unlimited global webhooks
Integrations
WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to:
- Salesforce, HubSpot, and Zoho CRM
- Shopify, WooCommerce, and Magento
- Zendesk, Freshdesk, and Help Scout
- Facebook Messenger
» Build long-term relationships with your clients by increasing your customer lifetime value
Usability
The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it.
Support
WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs.
Take It Down a Notch: Successfully Reducing Cart Abandonment
Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store.
» Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai
WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
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For only $15.99 per month, you gain access to many great features that aren't in the free plan. With the Plus plan, you can source more products daily and access five VIP products from CJdropshipping's premium suppliers. You'll have the opportunity to get discounts up to 50% off on courses under $10 in CJ Academy and use two $3 coupons for orders over $10. » See our hand-picked choices of the best Shopify apps for growing stores Prime The Prime plan, priced at $19.99 per month, boasts an array of exclusive features and benefits unrivaled by other plans. You can source a greater quantity of products daily, access 10 VIP products and 15 recommended products with significant market potential, and receive a generous 50% discount on courses under $30 through the CJ Academy program. This comprehensive plan is tailor-made for established or larger businesses aspiring to reap the full advantages of CJdropshipping while optimizing their profits. Advanced With the advanced plan, you can enjoy exclusive benefits like 50 extra daily sourcing requests, acquiring access to 25 recommended products from CJdropshipping's highly-rated partners, and enrolling in top-quality courses for half price on CJ Academy orders under $100. This package costs just $59.99 per month—an ideal choice for complex businesses seeking greater flexibility in their dropshipping operations. Integrations CJdropshipping seamlessly integrates with all leading e-commerce platforms. This means you can manage your dropshipping business from a single dashboard, import products, track inventory, and synchronize orders with ease. 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The integration with CJ's enables you to synchronize orders and track inventory directly from your Wix account.Squarespace: A beautiful and elegant website builder that offers e-commerce functionality. With CJdropshipping's simple integration into Squarespace, it's no sweat to import tons of products and sync orders in no time. Not only does CJdropshipping integrate with a variety of platforms but a multitude of apps and tools as well. Some of the most popular integrations include: Product research apps: BigSpy, SaleSource, SellerSprite, and moreMarketing apps: UpPromote, Growave, Gorgias, and othersListing & inventory management apps: For example, Dsers, Wholesale2B, and AutoDSPayment platforms: Like Payoneer, Wise, and RevolutStore design apps: These include GemPages, PageFly, and Debutify Usability CJdropshipping is a user-friendly tool designed to simplify e-commerce businesses. With its intuitive interface, navigating through different features and services is effortless. In addition, their Chrome extension and app make on-the-go order management seamless. The platform offers a high level of customization options for your products, prices, descriptions, and packaging based on your brand's identity and ensures integration with other popular e-commerce platforms such as Shopify or WooCommerce. CJdropshipping prioritizes providing an easy dropshipping experience by giving you personalized control over the entire process. Support When I had a question about a product, I was helped immediately and in a friendly manner. The employees were very well informed and were able to answer all my questions. They really went the extra mile to make sure I got the best solution for my issue. – Doggolove Shopify merchant CJdropshipping offers various forms of support and resources to help you with your dropshipping business. You can access the following options: Blogs: Their blogs offer the latest news, tips, and trends on dropshipping and e-commerce. Gain valuable insights by staying up to date with their content.Academy: You can enroll in their academy to learn more about dropshipping and e-commerce from their experts and instructors.Tutorials: You can watch their tutorials to learn how to use their platform and services effectively and efficiently.Help Center: The help center contains resources for dropshipping and e-commerce topics. You can browse frequently asked questions, guides, and articles to find answers and get helpful information.24/7 support: You can contact their support team via chat, email, phone, or Skype anytime you need assistance or have any issues or requests. Plus, selecting one of their plus, prime, or advanced plans will grant you access to a dedicated agent. Take the Easy Road With CJdropshipping Despite a cluttered and difficult-to-use user interface for those new to dropshipping, CJdropshipping boasts impressive features that make it an attractive option. With its capability to source products, customize them with your own branding, and ship them directly to customers while integrating with popular platforms like Shopify, WooCommerce, and Wix. By using CJdropshipping, you can save time and money on inventory management and logistics and focus on the marketing side of your business. And who doesn't love that? Unless, of course, you enjoy dealing with suppliers and shipping companies—which is not recommended for those who prefer an easier route.

