WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Updated May 19, 2023.
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Abandoned carts occur when customers add items to their online shopping carts but leave before completing the purchase. This can significantly impact your online store and result in lost revenue, less accurate inventory levels, and lower customer satisfaction. Statistics on cart abandonment rates show it's a widespread problem for e-commerce businesses. According to the Baymard Institute, the average cart abandonment rate is 69.99%.
To mitigate this challenge, tools like WATI's WhatsApp Chat & Abandoned Cart app are available to you drive sales and conversions through WhatsApp marketing. In this post, we'll explore the key features and benefits of this app, as well as its pricing and potential impact on your e-commerce business.
Pros
- Scalability and flexibility
- Multi-channel support
- Easy metric reporting
- Automated workflows
- Affordable pricing plans
Cons
- Requires a WhatsApp business API account
- No free plan
- Limited customization
Best For
Wati: WhatsApp Chat is best used as a customer support and engagement tool for businesses who are looking to communicate with their customers quickly and effectively to help with abandoned cart recovery. It allows businesses to set up predefined messages, automated greetings and responses, and has message templates for various use cases, such as order updates, shipping notifications, and appointment reminders. Many of these marketing workflows are automated which saves time and money and, most importantly, leads to increased conversions by sending reminders to customers about incomplete purchases.
» For more help with conversion rate optimization, check out this list of best CRO apps
Overview of Features
The app offers a wide range of features to help e-commerce businesses reduce cart abandonment rates and increase sales. The four most useful features are:
1. Automatic Cart Abandonment Notifications
WATI's app will automatically contact customers with abandoned carts to let them know their purchases are outstanding and even provide a useful link directly to the checkout window. You can even persuade customers to return with custom discount codes.
2. Automated Chatbot & Order-Related Message Builder
Use simple flow diagrams to automate a chatbot based on keywords in multiple languages to answer common questions your customers may ask. You can also send automated order-related messages to your customers to keep them in the loop and satisfied without any coding experience required.
3. Official WhatsApp API Partner
Since WATI is an official API partner, you can expect the following features as a bonus:
- WhatsApp green tick of authenticity for your business
- Super affordable WhatsApp message pricing
- Dedicated WhatsApp API-approved number with your business details
4. Shared Multi-Agent Inbox and Analytics Reports
Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly.
» Discover the best Shopify apps to increase sales and improve your bottom line now
Plans & Pricing
WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements.
Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements.
- Standard Plan ($49/month or $40/month if paid annually)
- For mid-sized businesses
- Basic chatbot builder; ten chatbots
- Two global webhooks
- Pro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:
- For mid-sized businesses
- Advanced chatbot builder; 25 interconnected chatbots
- Collect data & trigger automation
- Route chats & update attributes
- Ten global webhooks
- Enterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:
- For large-sized businesses
- Higher API limits
- Higher Chatbots and keywords
- Dedicated Account Manager
- Priority support
- IP whitelisting
- Unlimited global webhooks
Integrations
WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to:
- Salesforce, HubSpot, and Zoho CRM
- Shopify, WooCommerce, and Magento
- Zendesk, Freshdesk, and Help Scout
- Facebook Messenger
» Build long-term relationships with your clients by increasing your customer lifetime value
Usability
The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it.
Support
WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs.
Take It Down a Notch: Successfully Reducing Cart Abandonment
Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store.
» Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai