WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Updated February 14, 2024
Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Abandoned carts occur when customers add items to their online shopping carts but leave before completing the purchase. This can significantly impact your online store and result in lost revenue, less accurate inventory levels, and lower customer satisfaction. Statistics on cart abandonment rates show it's a widespread problem for e-commerce businesses. According to the Baymard Institute, the average cart abandonment rate is 69.99%.
To mitigate this challenge, tools like WATI's WhatsApp Chat & Abandoned Cart app are available to you drive sales and conversions through WhatsApp marketing. In this post, we'll explore the key features and benefits of this app, as well as its pricing and potential impact on your e-commerce business.
Best For
Wati: WhatsApp Chat is best used as a customer support and engagement tool for businesses who are looking to communicate with their customers quickly and effectively to help with abandoned cart recovery. It allows businesses to set up predefined messages, automated greetings and responses, and has message templates for various use cases, such as order updates, shipping notifications, and appointment reminders. Many of these marketing workflows are automated which saves time and money and, most importantly, leads to increased conversions by sending reminders to customers about incomplete purchases.
Pros
- Scalability and flexibility
- Multi-channel support
- Easy metric reporting
- Automated workflows
- Affordable pricing plans
Cons
- Requires a WhatsApp business API account
- No free plan
- Limited customization
» For more help with conversion rate optimization, check out this list of best CRO apps
Overview of Features
The app offers a wide range of features to help e-commerce businesses reduce cart abandonment rates and increase sales. The four most useful features are:
1. Automatic Cart Abandonment Notifications
WATI's app will automatically contact customers with abandoned carts to let them know their purchases are outstanding and even provide a useful link directly to the checkout window. You can even persuade customers to return with custom discount codes.
2. Automated Chatbot & Order-Related Message Builder
Use simple flow diagrams to automate a chatbot based on keywords in multiple languages to answer common questions your customers may ask. You can also send automated order-related messages to your customers to keep them in the loop and satisfied without any coding experience required.
3. Official WhatsApp API Partner
Since WATI is an official API partner, you can expect the following features as a bonus:
- WhatsApp green tick of authenticity for your business
- Super affordable WhatsApp message pricing
- Dedicated WhatsApp API-approved number with your business details
4. Shared Multi-Agent Inbox and Analytics Reports
Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly.
» Discover the best Shopify apps to increase sales and improve your bottom line now
Plans & Pricing
WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements.
Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements.
- Standard Plan ($49/month or $40/month if paid annually)
- For mid-sized businesses
- Basic chatbot builder; ten chatbots
- Two global webhooks
- Pro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:
- For mid-sized businesses
- Advanced chatbot builder; 25 interconnected chatbots
- Collect data & trigger automation
- Route chats & update attributes
- Ten global webhooks
- Enterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:
- For large-sized businesses
- Higher API limits
- Higher Chatbots and keywords
- Dedicated Account Manager
- Priority support
- IP whitelisting
- Unlimited global webhooks
Integrations
WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to:
- Salesforce, HubSpot, and Zoho CRM
- Shopify, WooCommerce, and Magento
- Zendesk, Freshdesk, and Help Scout
- Facebook Messenger
» Build long-term relationships with your clients by increasing your customer lifetime value
Usability
The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it.
Support
WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs.
Take It Down a Notch: Successfully Reducing Cart Abandonment
Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store.
» Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai
WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Recommended Reviews

Seguno Email Marketing - Pricing, Integrations, Features & Alternatives
Seguno is the only email marketing app created exclusively for Shopify. This app was built to save Shopify store owners the time that their email marketing endeavors take by making the process seamless and automated. ProsThe app is available on the official Shopify app store for quick integration.You can see revenue data from all your email campaigns.The app allows you to segment and target customers.Seguno allows you to recommend products based on items customers have viewed before.The app's features are placed in your Shopify dashboard after installation, letting you work from a single module.ConsPoor customer support.The app was created for small businesses in mind and lacks the required features for bigger businesses with larger email lists. Best for This app is best for new Shopify stores with small email lists looking to automate their email marketing processes to free up time for other activities. Pricing Seguno offers a pricing model based on subscriber count. This means that the more subscribers on your online business’ email list, the more you have to pay for the service. According to Seguno, a subscriber is defined as any of your Shopify customers that have agreed to receive marketing emails and newsletters from any of your business’ email marketing campaigns. Here's how Seguno pricing works after a 10-day free trial with their full range of features included: 0-250 subscribers: free.251-1000 subscribers: $10/month.For every 1000+ subscribers above the first 1000: An additional $10/month. Integrations MailChimpCanvaFacebook LeadsDynamic Banner SuiteAll email pop-up apps Features Facebook Integration You can integrate Facebook leads in real-time.Triggers The app allows you to trigger an automation when a customer buys any particular product (that you decide on).Email Automation You get custom email newsletter templates as well as multi-email automation.Automation of Product Review Request Emails Seguno helps automate your product review process by helping you send review request emails and pull product ratings to your emails if you use Shopify Product Reviews.Creation and Coordination of Email Marketing Campaigns Within Shopify Alongside templates and various automation features, Seguno also makes rolling out email marketing campaigns within Shopify super easy. With just a few clicks and the help of an integrated email marketing calendar, Shopify merchants can create high-converting emails that target specific customers based upon their previous shopping habits within your Shopify store.Seamless Working with Shopify Marketing You can create emails with the app for a multi-channel campaign within Shopify's marketing section.Segmented Automation Using this app, you can create customer-tagged automation for VIPs, wholesale customers, etc.Implement Dynamic Recommendations With this feature, Seguno auto-generates and integrates your all-time best-selling products into your email marketing campaigns.Revenue Reporting Integrated within Seguno is an auto-generated revenue reporting feature. This concisely generates revenue reports so you can quickly and easily see how impactful your email marketing campaigns really are. Usability Since Seguno is made exclusively for Shopify, users will have a seamless experience. Being able to access features from your Shopify dashboard will not only make it easy to use but easy to manage as well. Support Seguno only offers email support. There are currently no options for live chat or direct calls. Users also complained about slow response times and extended waiting periods from the support team in response to email queries. Seguno Alternatives If you are not sure if Seguno is the right fit for your online business, know that there are several alternatives to the Seguno email marketing app. They include: PrivyOmnisendKlaviyo FAQ Is the Seguno Email Marketing App Free? Yes, the Seguno app is free for the first 250 subscribers that sign up for your email marketing campaigns. Beyond that, Seguno's pricing is charged at $10 per month for between 251-1000 subscribers. And for every additional 1000 subscribers beyond that, another $10 per month is charged. For instance, 2000 subscribers will cost $20, 3000 subscribers $30, and so on. The Bottom Line Seguno is an excellent app for small Shopify businesses looking to automate their email marketing processes. The app also integrates perfectly well with Shopify, making it easy and efficient to manage and use.

FavSEO Review: Most Cost-Effective SEO App for 2026?
As eCommerce continues to boom, search engine optimization (SEO) has become more important than ever for online businesses. Gaining visibility and ranking well on Google is a fundamental goal of all online businesses as potential customers will identify you as a leader in your industry, often solely by your positioning on search engines. Thus, it's crucial to implement an effective SEO strategy which nowadays is made a lot easier by the large number of SEO apps available to help your business succeed. FavSEO is an expert at maximizing your visibility on the internet and helping you generate a high volume of organic traffic. The app provides a comprehensive service that can rank your website on relevant keywords and substantially improve your website's number of high-quality visits by adding JSON-LD structured data to product pages which boosts search engine visibility and rankings. ProsUser-friendly interfaceCustomizableSEO optimization toolsFree plan availableExcellent customer supportConsMay not work for all stores depending on size & complexityPotential conflict with other apps What Is FavSEO Best For? FavSEO is best for adding JSON-LD structured data to product pages on Shopify stores. This structured data helps search engines such as Google to better understand the content on your product pages and improves the visibility and ranking of your store in search engine results. After connecting to Google Webmaster Tools, store owners can discover new keyword opportunities, submit the sitemap, and track the ranking of keywords in Google. It also enables store owners to edit, analyze, and optimize the titles and meta descriptions of all the products, categories, and pages quickly and easily. » For more help with Shopify store design, check out our list of best apps here Overview of Features FavSEO is a great app for eCommerce businesses looking to automate their SEO processes and save on costs. It constantly works in the background by automatically updating structured data when product information changes for maximum SEO potential. Some other features of the app include: Fav editor Easily update all titles, meta descriptions, and other important information using the Fav editor with no prior coding experience required. Being able to edit these with ease is important as Google uses meta descriptions (for example) to help understand the content of a web page and determine how it should be ranked in search results. A well-written meta description can have a big impact on improving click-through rates and reducing bounce rates. SEO audit Using the SEO audit tool, you can quickly review and optimize the products that lack good SEO. The app works in the background and continuously checks for important SEO factors such as: Title tags and meta descriptions: Checks that every page on your store has a unique and descriptive title tag and meta description.Page speed: Checks the load times of your pages and identifies any speed-related issues that may be affecting your SEO.Broken links: Scans your store for broken links and provides recommendations on how to fix them.Image optimization: Checks that your images are properly optimized with alt tags and file names.Mobile-friendliness: Checks that your store is mobile-friendly and provides recommendations on how to improve the mobile experience for users. SEO scorecard With the SEO scorecard, you can analyze your website's overall SEO performance, which is very useful in pinpointing areas that need improvement. It checks for the quality of your site structure, content, metadata and backlinks and provides a detailed report of your store's SEO performance with an overall score assigned. This is particularly useful as it is a quick way to get an idea of how well your store is ranking on search engines such as Google. Bulk editor Bulk edit title tags and add your brand name or other important phrases/keywords to all title tags of your products, categories, or pages. » Once you are ranking high on Google, make sure to convert your leads with the best Shopify CRO apps Plans & Pricing FavSEO offers two pricing plans below depending on your business goals and needs: Integrations FavSEO integrates seamlessly with two key third-party apps to help optimize your Shopify store's SEO performance. The app is also designed to work effortlessly with Shopify and is compatible with most themes and other Shopify apps you may have installed on your store such as Loox and Pagefly. Webmaster toolsGoogle Analytics Usability One of the main benefits of FavSEO is its ease of use. It is designed to be user-friendly, even for those with little to no experience with SEO. The app's installation process is simple and straightforward, and once installed, it automatically adds structured data to your product pages without any additional configuration. The app's interface is intuitive and easy to navigate, with clear instructions and helpful tooltips to guide you through the process of customizing your structured data. Support To maximize user satisfaction, FavSEO provides comprehensive support options, including: Email support: Contact Activant (developer) directly through the app's listing on the Shopify app store for 24/7 email supportOnline documentation: Comprehensive online documentation that provides step-by-step instructions for installation, setup, customization and also includes frequently asked questions and troubleshooting tips.Live chat support: Live chat support through Activant's website for immediate assistance from a customer service rep.Community forum: Active community forum where users can share their experiences and ask questions. Is FavSEO Our Favorite SEO App? FavSEO has supported more than 150 clients attain top rankings on Google and boasts a 5-star rating on the Shopify app store. Their 24/7 customer support, coupled with their commitment and passion for bringing you excellent results, makes it a solid option, especially for eCommerce start ups or small business on a tighter budget. We think it is definitely one of the best options to consider if you're a Shopify store owner looking for a cost-effective way of increasing organic traffic. To learn more about FavSEO, visit their website or download the app from the Shopify app store.

Reputon Customer Reviews App: Social Proof for Shopify Stores
There is no better marketing technique than social proof. When customers are deciding whether or not to purchase an item, the first thing they do is judge the state of that product's reviews on Google and different social media platforms. If your products have little to no customer reviews—or if the reviews are bad—you might as well give up hope of selling it. That's where a service like Customer Reviews Collector by Reputon can come in handy. Read on to learn more. How Customer Reviews Collector Can Help You Collect Reviews Automatically The app will automatically email a review request survey to a customer once they've received an item. If the survey result is positive, then the customer will be redirected to a reviews site of your choice—Google, Yelp, Facebook, and many more! You can even personalize these emails with your logo, text, and discount offers to persuade customers to leave reviews. Reduce Negative Reviews If the customer survey is filled out negatively, then instead of directing the customer to a reviews site, they will be redirected straight to a customer feedback form in order to contact you directly so that you can attempt to fix their issue without a negative review bringing your ratings down. Boost SEO Having many impressive customer reviews with few negative ones is great for discoverability by Google, which can increase traffic to your store and inevitable sales. Email Stat Tracking Reputon's built-in statistics will track the efficiency of your review request emails to help you fine-tune your process to enhance their benefit. Pricing All pricing plans are billed once a month in USD: Free Plan Offers all the essential features, such as: 50 emails/monthMultiple review linksCustom email templates Light Plan $9.99/month This plan offers all the features of the free plan, as well as: 150 emails/monthImport from CSVMore email templatesOption to skip POS orders Standard Plan $24.99/month This plan offers all the features of the previous plans, as well as: 500 emails/monthEmail blacklistEmail triggers for delivered and tagged orders Advanced Plan $49.99/month This plan offers all the features of the previous plans, as well as: 1,500 emails/monthAftership integrationVIP customer support Final Verdict: Should You Use Reputon Customer Reviews Collector? Developing a solid review profile with good online ratings is essential for the success of your Shopify store, and manually emailing every customer is too time-consuming. An effective automation app like Reputon's Customer Reviews Collector can leverage this amazing strategy without you having to lift a finger. But don't just take our word for it; hundreds of Shopify sellers have reviewed this app on the Shopify app store and given it an overall rating of 4.8 stars. If you'd like to learn more, visit their website or head directly to their Shopify app store page.

