WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp
Updated February 14, 2024.
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Abandoned carts occur when customers add items to their online shopping carts but leave before completing the purchase. This can significantly impact your online store and result in lost revenue, less accurate inventory levels, and lower customer satisfaction. Statistics on cart abandonment rates show it's a widespread problem for e-commerce businesses. According to the Baymard Institute, the average cart abandonment rate is 69.99%.
To mitigate this challenge, tools like WATI's WhatsApp Chat & Abandoned Cart app are available to you drive sales and conversions through WhatsApp marketing. In this post, we'll explore the key features and benefits of this app, as well as its pricing and potential impact on your e-commerce business.
Wati: WhatsApp Chat is best used as a customer support and engagement tool for businesses who are looking to communicate with their customers quickly and effectively to help with abandoned cart recovery. It allows businesses to set up predefined messages, automated greetings and responses, and has message templates for various use cases, such as order updates, shipping notifications, and appointment reminders. Many of these marketing workflows are automated which saves time and money and, most importantly, leads to increased conversions by sending reminders to customers about incomplete purchases.
- Scalability and flexibility
- Multi-channel support
- Easy metric reporting
- Automated workflows
- Affordable pricing plans
- Requires a WhatsApp business API account
- No free plan
- Limited customization
» For more help with conversion rate optimization, check out this list of best CRO apps
Overview of Features
The app offers a wide range of features to help e-commerce businesses reduce cart abandonment rates and increase sales. The four most useful features are:
1. Automatic Cart Abandonment Notifications
WATI's app will automatically contact customers with abandoned carts to let them know their purchases are outstanding and even provide a useful link directly to the checkout window. You can even persuade customers to return with custom discount codes.
2. Automated Chatbot & Order-Related Message Builder
Use simple flow diagrams to automate a chatbot based on keywords in multiple languages to answer common questions your customers may ask. You can also send automated order-related messages to your customers to keep them in the loop and satisfied without any coding experience required.
3. Official WhatsApp API Partner
Since WATI is an official API partner, you can expect the following features as a bonus:
- WhatsApp green tick of authenticity for your business
- Super affordable WhatsApp message pricing
- Dedicated WhatsApp API-approved number with your business details
4. Shared Multi-Agent Inbox and Analytics Reports
Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly.
» Discover the best Shopify apps to increase sales and improve your bottom line now
Plans & Pricing
WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements.
Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements.
- Standard Plan ($49/month or $40/month if paid annually)
- For mid-sized businesses
- Basic chatbot builder; ten chatbots
- Two global webhooks
- Pro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:
- For mid-sized businesses
- Advanced chatbot builder; 25 interconnected chatbots
- Collect data & trigger automation
- Route chats & update attributes
- Ten global webhooks
- Enterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:
- For large-sized businesses
- Higher API limits
- Higher Chatbots and keywords
- Dedicated Account Manager
- Priority support
- IP whitelisting
- Unlimited global webhooks
WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to:
- Salesforce, HubSpot, and Zoho CRM
- Shopify, WooCommerce, and Magento
- Zendesk, Freshdesk, and Help Scout
- Facebook Messenger
» Build long-term relationships with your clients by increasing your customer lifetime value
The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it.
WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs.
Take It Down a Notch: Successfully Reducing Cart Abandonment
Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store.
» Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai
UpPromote Affiliate & Referral
The global affiliate marketing industry is worth more than $17 billion, with 20% of brand marketers reporting that affiliate marketing is their leading customer acquisition channel. What exactly is affiliate marketing? It's a performance-based marketing strategy where the online retailer pays a partner—or affiliate—a commission for driving traffic or sales to their store. But starting and running an affiliate program is not a simple task. Business owners have to find the right affiliates, monitor and track their performance, manage complicated commission payments, and more. UpPromote is one of Shopify's top apps for affiliate marketing, providing a selection of tools and features to help e-commerce merchants start and manage effective affiliate marketing campaigns. Our review includes a description of UpPromote's features, benefits and shortcomings, pricing structure, and other info to help you decide whether this is an app worth investing in for your e-commerce store. » Sales-boosting tools come in various forms. Check out some more leading sales apps Best For UpPromote is a useful app for any Shopify store owner looking to launch or run an affiliate marketing program. It's suitable for most types of retail and small, medium, and large businesses alike, as it has a variety of customization options. UpPromote also has several plans to choose from, so you can get the services you need to suit the size and complexity of your affiliate program. ProsRobust analytics toolsIntegration with major e-commerce platformsCustomizable affiliate campaignsUser-friendly interfaceConsHigher pricing than some competitorsFree plan is limited What's more, the Enterprise Package can be tailored to your exact needs, but you'll first need to get in contact with the UpPromote team to discuss the logistics and pricing. Overview of Features Affiliate Recruitment To find affiliates, UpPromote uses a referral link creation tool and an affiliate referral form that you can tailor to your needs. They also boast the UpPromote Marketplace, providing a community of affiliates who can be contacted directly to sign up for the program. With the app, you can also effortlessly create a customizable rewards and discounts system to encourage customer referrals. Campaign Customization You can use UpPromote to easily customize your marketing program to suit your requirements. Choose from a variety of themes, visuals, content, and targeting choices to make your campaigns unique. What's more, the registration page, affiliate account, email templates, affiliate links, and promotional resources can all be customized. You can even run A/B testing using UpPromote to find the campaign variants that work best. Campaign Management UpPromote's campaign management function makes it simple for users to control their affiliate marketing programs. Users can select commission rates, create various coupons and links, and monitor the effectiveness of their campaigns in real time. The platform offers email and in-app chat for communicating with affiliates and distributing marketing materials to them. It also provides tools for automating campaign tasks and processes. Rewards & Payments Programs Merchants can encourage their affiliates to maximize their marketing efforts thanks to UpPromote's rewards scheme. To motivate affiliates to work more and earn more, the program offers various reward categories, including bonuses and gifts, depending on performance and sales. The commission structure can be calculated and implemented automatically, and you can also pay affiliates automatically through PayPal using a personal or business PayPal account. Analytics Tools You can track your team's performance and make strategic decisions with UpPromote's robust analytics and reporting tools. You can easily see how your team is doing and pinpoint areas for development with the help of in-depth data on clicks, orders, sales, and commission. Additionally, you can quickly check the top performers and most frequently recommended products thanks to the report's convenient visuals and graphs. » Take a look at these great analytics apps if you want further business insights Plans & Pricing To meet the demands of different businesses, UpPromote has four distinct pricing tiers, with one free plan and three paid plans to choose from. UpPromote offers a 14-day free trial and a 17% discount on annual subscriptions. Free The Free Plan comes with configurable affiliate signup forms, tracking via affiliate links or coupons, automatic email templates, marketplace listing, analytics, and multilingual support.Growth The Growth Plan offers tools for turning customers into affiliates, discovering affiliates on the market, managing several programs, receiving payments using store credit, and chatting with affiliates. Professional The Professional Plan has features like multi-level marketing, product analytics, auto-generating coupons, auto-tier commission, and more than 10 other features. Enterprise The Enterprise Plan offers unlimited referrals, multi-store support, Partial.ly integration, and custom development, in addition to everything in the Pro plan. Integrations The app integrates with several popular platforms and apps, including: PayPal: With PayPal, you can pay affiliates directly and automatically.Partial.ly: This integration allows you to easily track orders that have been partially paid.Email Services: You can sync your affiliate list with your Klaviyo, MailChimp, or Omnisend account for more effective email marketing campaigns.Subscription Order Services: You can track your subscriptions more efficiently from Appstle Subscriptions, Recharge, or Bold Subscriptions.Shopify Apps: These include EPROLO, GemPages, PageFly, ReConvert, Transcy, TinyIMG, SEO Booster, AVADA, and several others. Usability On the whole, UpPromote is flexible and user-friendly, with an intuitive and easy-to-navigate interface. It interacts well with well-known platforms, payment systems, and apps. Setup was a breeze for us, taking only a few minutes. What helped the installation and setup process was well-structured onboarding tools and a checklist to get started. No coding or specialized tech knowledge is needed for the setup and use of the app. One point to consider is that there are a wide variety of settings to choose from, so it might be a slight learning curve for those who are new to affiliate marketing. Support The support offered by UpPromote is substantial and definitely met our needs as new users of the app. There is 24/7 live chat support, although there may be a waiting time. Having said this, the Enterprise Plan comes with prioritized support, so customer service is almost immediate. In addition to this, UpPromote offers a sizeable resource library that includes articles, blogs, and video tutorials. There is also a YouTube channel with instructional videos and a dedicated Facebook community. Up Your Marketing Game With UpPromote With a variety of features, integrations, and pricing options to fit businesses of all sizes, UpPromote is a potent affiliate marketing management tool. It's a fantastic solution for stores trying to grow their affiliate programs because it has easily configurable and manageable campaigns, extensive customization options, and in-depth analytics. The platform's usability and feature set make it a good option for businesses looking to step up their marketing game, but you may want to consider opting for a paid plan to get the most out of the app. » Looking for more ways to rev up your marketing? Take a look at these top marketing apps
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DataChamp Excel & CSV Exports
Eliminate time-consuming and inconvenient reporting with DataChamp Excel and CSV Exports. Customized exports for suppliers, dropshippers, and business partners are now readily available. These exports are imported into IT systems, allowing them to complete business activities or generate reports so you can better understand your operations. Why You Should Use DataChamp Export in One Click A massive perk of using DataChamp is the one-click export. With the user-friendly UI, orders, goods, customers, meta fields, and other data are effortlessly exported to Google Sheets, Dropbox, FTP, or email. Readily Automate Your Processes DataChamp makes it easier to optimize your exports with programmable conditions (If X in column A, then Y in column B). Delivering your exports can be scheduled daily or hourly, and you can use incremental exports to save time. And, you choose any Shopify field using DataChamp. Adapt your export to the needs of your suppliers, IT systems, or team. Use formulae, filters, and conditions to your advantage. Other Notable Features Select from several pre-made templates.Every aspect of your export may be adjusted (including sophisticated settings for CSV and Excel files), and you have unlimited storage.Action on a large scale: Select specific orders.Special characters, such as umlauts ö, ä, ü, and others, are used for non-English countries.Legacy file encodings include ASCII, Windows-1252, and UTF-8.Custom column mappings, variables, and the evaluation of mathematical expressions are all available. Pricing Free Plan This plan includes the following: Dropbox, FTP, Google Drive/Google Sheets, and emailEach export can have up to 10 linesReport templates are limitless Basic Plan $9.95/month This plan includes all the features of the previous plan, as well as the following: Unlimited number of schedulersEach export can have up to 1000 linesFree setup by a professional Professional Plan $24.95/month This plan includes all the features of the previous two plans, as well as the following: Exports are done in stagesEach export can have up to 10000 linesRequests for new features are given priority Our Verdict: Should You Use DataChamp Excel and CSV Exports? With only one click, you can easily evaluate and share your findings. Using DataChamp, merchants can connect Shopify to other IT systems and partners. You may use calculations, mappings, and a range of other features to build a successful data integration. Over 600 shops use DataChamp every day, and the app has an impressive 5-star rating on the Shopify app store. To learn more about DataChamp Excel and CSV Exports, visit their website or download the app from the Shopify app store.