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Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Yotpo Product Reviews App - Pricing, Support, Features, and More!

Yotpo, a cloud-based content marketing tool, allows e-commerce merchants to display socially proofed user-generated content (UGC) created by their customers. A great way to build customer trust while also helping relieve purchase hesitancy, something new or emerging e-commerce stores often struggle to overcome. But does the Yotpo app really do what it claims to do, will it help your store build reviews that drive sales and increase your revenue potential? Let’s take a look: ProsA great all-in-one marketing solutionIntegrates with a ton of third-party toolsPacked full of automatic features, making for a hands-off marketing experienceConsSet up and interface navigation isn't super intuitive, so a steep learning curve is commonSome advanced features are blocked behind payment tiersCan become rather expensive as pricing scales with monthly order volume and site traffic What Is Yotpo? Yotpo is a customer content marketing platform that provides businesses with tools to collect and showcase user-generated content, such as ratings and reviews, photos and videos, and social media posts. The platform integrates with e-commerce platforms, such as Shopify and WooCommerce, and allows businesses to display user-generated content on their website, in email campaigns, and on social media. Yotpo is recommended for users that: Wish to drive sales through UGC.Are just emerging in the e-commerce space and wish to streamline their business’s social proofing. Yotpo is not recommended for users that: Are looking for in-depth analytics.Want customizable and branded review request email outreach options. Pricing Yotpo's pricing is based on the specific needs of each business, and the company offers a range of plans to accommodate different budgets and requirements. Yotpo provides a free plan for businesses just starting out, with limited features and capabilities. Paid plans offer more advanced features, such as unlimited reviews, advanced moderation tools, and integrations with third-party platforms. The pricing of Yotpo's paid plans varies depending on the size of the business and the level of functionality needed. Yotpo also offers custom pricing for large enterprises with unique needs. Free plan includes 50 monthly orders, review request emails, and on-site widgets.Growth plan, starting at $19 p/m (price scales with use) includes all of the free plan features, plus access to a flexible referral program, review carousels, rich snippets, email upsells, and much more.Prime Plan is the most comprehensive and advanced plan, designed for larger businesses with high-volume review needs. It starts at $59 p/m and includes all the features of the lower-tier plans and unlimited review requests and advanced integrations.Powerhouse Plan is designed for businesses with advanced marketing needs and starts at $119 p/m. This plan includes all the features of the lower-tier plans, as well as advanced marketing tools such as referral programs, loyalty programs, and SMS marketing capabilities.Enterprise Plan includes all the features of the lower-tier plans, as well as customized solutions for enterprise-level businesses, including advanced reporting and analytics, custom integrations, and dedicated customer support. » For more options check out 8 Yotpo Alternatives for Hassle-Free Reviews and UGC in 2023 Integrations One of Yotpo’s best features is its ability to integrate with a wide range of CMS platforms and third-party apps. These integrations include: BigCommerceShopify and Shopify PlusMagentoFacebookInstagramSalesforceAdRollHubspotKlaviyoPlus a heap more (and I mean a heap more!) Features Yotpo offers a range of features to help businesses collect and showcase customer-generated content. One of its main features is its reviews and ratings system, which allows customers to leave feedback and rate products directly on a business's website. Yotpo’s bread and butter is creating UGC, and it does this very well. Easily collect and showcase user-generated reviews, photos, and videos with just a few clicks of a button. It also offers full social media integration, allowing customer reviews to be posted to your business social media profiles with ease. Yotpo's analytics tools also provide insights into customer engagement and content performance, allowing businesses to optimize their marketing strategies. Usability One downside of Yotpo is it can be a bit of a learning curve to use at first. Its interface is sometimes clunky, the dashboard can be difficult to navigate, and at times the number of features and information on its navigation pages can become a little overwhelming. Additionally, some users have reported issues with the platform's documentation and customer support, particularly when it comes to troubleshooting technical issues. Support Yotpo’s customer service is generally considered very good. The Yotpo team offers many ways to get in contact with them, including through their help center portal, email, and live chat. The company also provides dedicated account managers for all users, who can offer personalized advice and guidance on setting up and managing campaigns. In addition, Yotpo offers extensive documentation and self-help resources, including a knowledge base, video tutorials, and webinars. Bottom Line When it comes to generating UGC for your e-commerce store, Yotpo is a very solid option. And, although their premium plan can get a little pricey and the app’s navigation can be confusing to newcomers, the app comes with some awesome features, plus, the Yotpo team provides great customer service.

Shopdigits—Toll-Free Call Center Support for Shopify

With the sheer number of emerging e-commerce stores these days, it's becoming more and more challenging to differentiate yourself from all other stores in your niche. Businesses are doing everything they can to identify themselves as the most professional company offering the best customer support—but there are a few prerequisites for even being able to compete with other stores. One of these prerequisites is toll-free support for your customers, and now you can offer them that with Shopdigits by Random Forest Inc. Read on to learn more. What Shopdigits Offers E-Commerce Merchants Toll-Free Calls and SMSes A toll-free line bills the receiver for the airtime instead of the caller. Although this might sound scary—especially if your business receives a lot of call or message traffic—all professional companies offer toll-free options for their clients. It shows that you value their support and are willing to help them with any questions or concerns without them having to pay for it in any way. Toll-free lines might not help you obtain more customers, but they'll definitely keep them around. Integrated Customer Data Shopdigits allows the saving and recalling of customer data once they make a call, allowing you to view their entire history with your business while you are communicating with them. See customer names, order history, and more without having to leave the Shopify dashboard. Additionally, any notes you leave about customers on the mobile app will sync to the desktop app for future use. Shopdigits Pricing All of the pricing plans come with a 7-day free trial and a $3.00 charge to change your number, as well as the following: Apps for iOS and Android to manage calls while on the goUnlimited calls within US & CanadaUnlimited voicemail Paying for higher plans allows more employees to use the same number, increasing the efficiency of your business and customer support. The plans are as follows: Small Shop—$10/month and 1 employeeMedium Shop—$20/month and 3 employeesEnterprise—$40/month and unlimited employees Our Verdict: Should You Use Shopdigits Due to the growing number of e-commerce stores and the affordability of premium services like toll-free business lines, these features are becoming a requirement if you want to have the chance of competing with other stores. Professionalism is everything in the eyes of the consumer, and toll-free support options are a great way to show that you care about their wellbeing and are confident in your own company. It's clear from the 5-star rating on the Shopify app store (at the time of writing this review) that other Shopify sellers would agree. Head over to their website to learn more, or go straight to their Shopify app store page to get started.