Should I offer lower product costs on my Shopify store or free shipping?
Asked 5 years ago
Do people generally prefer lower product costs or free shipping? Obviously, if I offer free shipping then I will have to increase my product prices.
Jared Fisher
Thursday, December 03, 2020
Definitely free shipping.
Many people will abandon their carts because they've come to accept what a product will cost and then they are surprised when they find out it will cost more because of shipping. You can, of course, also offer free shipping only above a certain order value. This encourages customers to spend more on your store so that they can cross the threshold for free shipping.
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