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FavSEO Review: Most Cost-Effective SEO App for 2024?

Kelli Harris
By Kelli Harris
Joel Taylor
Edited by Joel Taylor

Updated November 17, 2023.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Promotional Image for FavSEO

As eCommerce continues to boom, search engine optimization (SEO) has become more important than ever for online businesses. Gaining visibility and ranking well on Google is a fundamental goal of all online businesses as potential customers will identify you as a leader in your industry, often solely by your positioning on search engines. Thus, it's crucial to implement an effective SEO strategy which nowadays is made a lot easier by the large number of SEO apps available to help your business succeed.

FavSEO is an expert at maximizing your visibility on the internet and helping you generate a high volume of organic traffic. The app provides a comprehensive service that can rank your website on relevant keywords and substantially improve your website's number of high-quality visits by adding JSON-LD structured data to product pages which boosts search engine visibility and rankings.

Promotional Image for FavSEO


  • User-friendly interface
  • Customizable
  • SEO optimization tools
  • Free plan available
  • Excellent customer support


  • May not work for all stores depending on size & complexity
  • Potential conflict with other apps


5.0/5(31 reviews)

What Is FavSEO Best For?

FavSEO is best for adding JSON-LD structured data to product pages on Shopify stores. This structured data helps search engines such as Google to better understand the content on your product pages and improves the visibility and ranking of your store in search engine results. After connecting to Google Webmaster Tools, store owners can discover new keyword opportunities, submit the sitemap, and track the ranking of keywords in Google. It also enables store owners to edit, analyze, and optimize the titles and meta descriptions of all the products, categories, and pages quickly and easily.

» For more help with Shopify store design, check out our list of best apps here

Overview of Features

FavSEO is a great app for eCommerce businesses looking to automate their SEO processes and save on costs. It constantly works in the background by automatically updating structured data when product information changes for maximum SEO potential. Some other features of the app include:

Fav editor

Easily update all titles, meta descriptions, and other important information using the Fav editor with no prior coding experience required. Being able to edit these with ease is important as Google uses meta descriptions (for example) to help understand the content of a web page and determine how it should be ranked in search results. A well-written meta description can have a big impact on improving click-through rates and reducing bounce rates.

SEO audit

Using the SEO audit tool, you can quickly review and optimize the products that lack good SEO. The app works in the background and continuously checks for important SEO factors such as:

  • Title tags and meta descriptions: Checks that every page on your store has a unique and descriptive title tag and meta description.
  • Page speed: Checks the load times of your pages and identifies any speed-related issues that may be affecting your SEO.
  • Broken links: Scans your store for broken links and provides recommendations on how to fix them.
  • Image optimization: Checks that your images are properly optimized with alt tags and file names.
  • Mobile-friendliness: Checks that your store is mobile-friendly and provides recommendations on how to improve the mobile experience for users.

SEO scorecard

With the SEO scorecard, you can analyze your website's overall SEO performance, which is very useful in pinpointing areas that need improvement. It checks for the quality of your site structure, content, metadata and backlinks and provides a detailed report of your store's SEO performance with an overall score assigned. This is particularly useful as it is a quick way to get an idea of how well your store is ranking on search engines such as Google.

Bulk editor

Bulk edit title tags and add your brand name or other important phrases/keywords to all title tags of your products, categories, or pages.

» Once you are ranking high on Google, make sure to convert your leads with the best Shopify CRO apps

Plans & Pricing

FavSEO offers two pricing plans below depending on your business goals and needs:

FavSEO shopify pricing


5.0/5(31 reviews)


FavSEO integrates seamlessly with two key third-party apps to help optimize your Shopify store's SEO performance. The app is also designed to work effortlessly with Shopify and is compatible with most themes and other Shopify apps you may have installed on your store such as Loox and Pagefly.

  • Webmaster tools
  • Google Analytics


One of the main benefits of FavSEO is its ease of use. It is designed to be user-friendly, even for those with little to no experience with SEO. The app's installation process is simple and straightforward, and once installed, it automatically adds structured data to your product pages without any additional configuration. The app's interface is intuitive and easy to navigate, with clear instructions and helpful tooltips to guide you through the process of customizing your structured data.


To maximize user satisfaction, FavSEO provides comprehensive support options, including:

  • Email support: Contact Activant (developer) directly through the app's listing on the Shopify app store for 24/7 email support
  • Online documentation: Comprehensive online documentation that provides step-by-step instructions for installation, setup, customization and also includes frequently asked questions and troubleshooting tips.
  • Live chat support: Live chat support through Activant's website for immediate assistance from a customer service rep.
  • Community forum: Active community forum where users can share their experiences and ask questions.

Is FavSEO Our Favorite SEO App?

FavSEO has supported more than 150 clients attain top rankings on Google and boasts a 5-star rating on the Shopify app store. Their 24/7 customer support, coupled with their commitment and passion for bringing you excellent results, makes it a solid option, especially for eCommerce start ups or small business on a tighter budget. We think it is definitely one of the best options to consider if you're a Shopify store owner looking for a cost-effective way of increasing organic traffic. To learn more about FavSEO, visit their website or download the app from the Shopify app store.


5.0/5(31 reviews)

FavSEO Review: Most Cost-Effective SEO App for 2024?

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Recart SMS Marketing Review 2024: Pricing, Features, Integrations & More!

Did you know SMS marketing has an open rate of 98%, and 90% of text messages are read within 3 minutes? This makes SMS marketing a more effective way than email marketing to reach your customers and drive more sales. If you haven’t been using this strategy in your e-commerce business, now is the time to try it out—and Recart can help you make the most of it. This exclusive tool can help you leverage the power of SMS marketing by allowing you to create and send personalized SMS campaigns to your customers, taking your business to new heights by driving engagement and increasing sales. ProsAutomated SMS campaignsEasy integration with other platformsReal-time analyticsCampaign templatesExcellent customer supportConsNo two-way messaging Best For We consider Recart particularly useful for established direct-to-consumer (DTC) brands because it offers a wide array of advanced features best suited for businesses with an established customer base and marketing strategy. 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This feature is especially beneficial if your business doesn't have the time, resources, or expertise to manage all your SMS marketing campaigns independently. Custom Popups & Promotional Campaigns Recart is fully customizable in that it allows you to design your SMS campaigns to reflect your brand and messaging. This means you can easily create unique and engaging campaigns that align with your brand’s standards and resonate with your audience, boosting your brand recognition. Some examples of promotional campaigns you can customize include: New product launchesLimited-time promotionsEvent announcements Two-Tap Subscription & Restore Links The SMS marketing platform is designed with a mobile-friendly approach, meaning all the campaigns designed are already optimized for mobile devices. This allows your e-commerce business to reach its customers wherever they are, whether at home or going about their day. This mobile-first approach is exclusive to Recart’s platform and can help you improve your customer experience and drive more engagements and conversions. Abandoned Cart Recovery With Recart, you can send personalized messages to customers who have abandoned their carts with incentives to encourage them to complete their purchases. This personalized approach can help you recover lost sales and drive more revenue, as well as provide an engaging experience to your customers to enhance their loyalty to your brand. » Learn the difference between cart and checkout abandonment SMS Automation The automated campaign feature helps you send personalized messages to customers based on their behavior and recent searches. Additionally, you can rely on Recart's pre-built campaign templates to save time rather than crafting them from scratch. With these, you can send out messages that address different customer needs, such as: Welcome seriesPost-purchase follow-upsBirthday messagesFlash sales Reporting & Analytics Offering real-time and one-on-one reports, Recart can help you track the performance of your SMS marketing campaigns. You can get weekly and monthly detailed performance analytics to make informed campaign decisions as well as any necessary changes to generate more revenue. » Use the best Shopify analytics apps to get valuable business insights Compliant With Regulations Recart is compliant with Federal Communications Commission (FCC) regulations as well as Cellular Telecommunications and Internet Association (CTIA) guidelines for SMS marketing, which means it follows all the rules set by the governing bodies to ensure your business complies with the law. This feature can provide you with peace of mind that your SMS marketing campaigns won't cause you any legal issues while promoting transparency and trust, which is a huge plus for brand loyalty. » Explore the best Shopify marketing apps Plans & Pricing In addition to a 21-day free trial, the app offers tiered pricing options to meet all e-commerce business needs and budgets. Starter Plan ($299/month): This plan includes up to 23k SMS or 8.8k MMS messages before adding additional charges, and it comes with the core automation features like SMS automation, templates, and analytics.Pro Plan ($499/month): This plan comes with up to 41.6k SMS or 15.4k MMS messages and includes all the core features, plus priority support, custom fields, and advanced segmentation.Scale Plan ($999/month): With 100k SMS and 33.3k MMS messages available, this plan offers advanced features such as A/B testing, abandoned cart reminders, and post-purchase follow-ups in addition to all the core features.Enterprise Plan (custom pricing): Offering all the features from all the plans plus custom solutions, dedicated support, and advanced security features, this plan comes with pricing tailored according to your specific business needs. Transparent SMS Pricing Calculator To help you determine which plan would be the best fit for your business, Recart offers a pricing calculator that helps you choose based on your budget and requirements. Taking into account some key metrics, such as the number of subscribers and messages and your desired features, the calculator provides an estimate of the monthly cost for your plan. » Determine how much you should spend on Shopify apps Integrations When choosing the right Shopify apps for your e-commerce business, it's important to consider their integration options. Being able to integrate your apps can streamline your workflow and improve productivity by allowing you to automate tasks, share data across platforms, and create an invaluable experience for your customers. Here are some of the apps you can integrate with Recart: WheelioOptimonkFacebook MessengerKlaviyoLoox Usability With an intuitive and user-friendly interface, Recart makes navigating the platform and using its features a breeze. Relying on the platform's customizability, you can easily tailor your SMS marketing campaigns according to your specific needs and goals. Overall, Recart offers a great balance of usability, flexibility, and integration capabilities. Support In addition to email and phone availability, the app features multiple support options to enhance your experience and simplify your platform use, including: A help center to answer all your queriesA regularly updated blog page to stay updated with the latest SMS marketing tacticsCustomer case studies to establish trustSMS templates to save you time and effortOther resources, including e-books, guides, and whitepapers on the best SMS marketing practices Reinvent SMS Marketing With Recart Recart offers many valuable features that make it a powerful SMS marketing tool you should consider for your e-commerce business. With profile and behavior-based flows, customizable templates, and easy integration with other apps, the app allows you to create effective SMS marketing campaigns to increase conversions and profits. Based on Recart's metrics, such as the average revenue per recipient and the ROI of SMS campaigns, the app shows optimal results that can help you achieve your marketing goals.