keepshoppers logo
Community
Sign In

FavSEO Review: Most Cost-Effective SEO App for 2025?

Kelli Harris
By Kelli Harris
Joel Taylor
Edited by Joel Taylor

Updated November 17, 2023.

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Promotional Image for FavSEO

As eCommerce continues to boom, search engine optimization (SEO) has become more important than ever for online businesses. Gaining visibility and ranking well on Google is a fundamental goal of all online businesses as potential customers will identify you as a leader in your industry, often solely by your positioning on search engines. Thus, it's crucial to implement an effective SEO strategy which nowadays is made a lot easier by the large number of SEO apps available to help your business succeed.

FavSEO is an expert at maximizing your visibility on the internet and helping you generate a high volume of organic traffic. The app provides a comprehensive service that can rank your website on relevant keywords and substantially improve your website's number of high-quality visits by adding JSON-LD structured data to product pages which boosts search engine visibility and rankings.

Promotional Image for FavSEO


Pros


  • User-friendly interface
  • Customizable
  • SEO optimization tools
  • Free plan available
  • Excellent customer support

Cons


  • May not work for all stores depending on size & complexity
  • Potential conflict with other apps

FavSEO

5.0/5(31 reviews)




What Is FavSEO Best For?

FavSEO is best for adding JSON-LD structured data to product pages on Shopify stores. This structured data helps search engines such as Google to better understand the content on your product pages and improves the visibility and ranking of your store in search engine results. After connecting to Google Webmaster Tools, store owners can discover new keyword opportunities, submit the sitemap, and track the ranking of keywords in Google. It also enables store owners to edit, analyze, and optimize the titles and meta descriptions of all the products, categories, and pages quickly and easily.

» For more help with Shopify store design, check out our list of best apps here

Overview of Features

FavSEO is a great app for eCommerce businesses looking to automate their SEO processes and save on costs. It constantly works in the background by automatically updating structured data when product information changes for maximum SEO potential. Some other features of the app include:

Fav editor

Easily update all titles, meta descriptions, and other important information using the Fav editor with no prior coding experience required. Being able to edit these with ease is important as Google uses meta descriptions (for example) to help understand the content of a web page and determine how it should be ranked in search results. A well-written meta description can have a big impact on improving click-through rates and reducing bounce rates.

SEO audit

Using the SEO audit tool, you can quickly review and optimize the products that lack good SEO. The app works in the background and continuously checks for important SEO factors such as:

  • Title tags and meta descriptions: Checks that every page on your store has a unique and descriptive title tag and meta description.
  • Page speed: Checks the load times of your pages and identifies any speed-related issues that may be affecting your SEO.
  • Broken links: Scans your store for broken links and provides recommendations on how to fix them.
  • Image optimization: Checks that your images are properly optimized with alt tags and file names.
  • Mobile-friendliness: Checks that your store is mobile-friendly and provides recommendations on how to improve the mobile experience for users.

SEO scorecard

With the SEO scorecard, you can analyze your website's overall SEO performance, which is very useful in pinpointing areas that need improvement. It checks for the quality of your site structure, content, metadata and backlinks and provides a detailed report of your store's SEO performance with an overall score assigned. This is particularly useful as it is a quick way to get an idea of how well your store is ranking on search engines such as Google.

Bulk editor

Bulk edit title tags and add your brand name or other important phrases/keywords to all title tags of your products, categories, or pages.

» Once you are ranking high on Google, make sure to convert your leads with the best Shopify CRO apps

Plans & Pricing

FavSEO offers two pricing plans below depending on your business goals and needs:

FavSEO shopify pricing


FavSEO

5.0/5(31 reviews)




Integrations

FavSEO integrates seamlessly with two key third-party apps to help optimize your Shopify store's SEO performance. The app is also designed to work effortlessly with Shopify and is compatible with most themes and other Shopify apps you may have installed on your store such as Loox and Pagefly.

  • Webmaster tools
  • Google Analytics

Usability

One of the main benefits of FavSEO is its ease of use. It is designed to be user-friendly, even for those with little to no experience with SEO. The app's installation process is simple and straightforward, and once installed, it automatically adds structured data to your product pages without any additional configuration. The app's interface is intuitive and easy to navigate, with clear instructions and helpful tooltips to guide you through the process of customizing your structured data.

Support

To maximize user satisfaction, FavSEO provides comprehensive support options, including:

  • Email support: Contact Activant (developer) directly through the app's listing on the Shopify app store for 24/7 email support
  • Online documentation: Comprehensive online documentation that provides step-by-step instructions for installation, setup, customization and also includes frequently asked questions and troubleshooting tips.
  • Live chat support: Live chat support through Activant's website for immediate assistance from a customer service rep.
  • Community forum: Active community forum where users can share their experiences and ask questions.

Is FavSEO Our Favorite SEO App?

FavSEO has supported more than 150 clients attain top rankings on Google and boasts a 5-star rating on the Shopify app store. Their 24/7 customer support, coupled with their commitment and passion for bringing you excellent results, makes it a solid option, especially for eCommerce start ups or small business on a tighter budget. We think it is definitely one of the best options to consider if you're a Shopify store owner looking for a cost-effective way of increasing organic traffic. To learn more about FavSEO, visit their website or download the app from the Shopify app store.

FavSEO

5.0/5(31 reviews)



FavSEO Review: Most Cost-Effective SEO App for 2025?

Recommended Reviews

Omnisend Reviews (2025)—Pricing, Features, Support, and More

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue. With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level. What Is Omnisend? Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales. What Is the Best Use for Omnisend? Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes. ProsSeamless integration with all e-commerce platformsEmail and SMS marketing functionalityVarious automated workflowsIntuitive and simple interface Free plan users have unlimited contactsStellar customer service ConsLimited flexibility regarding customizationNot multi-lingual (English only)Doesn't save data for social media campaigns Omnisend Subscription Plans Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers. Omnisend offers pricing in 3 tiers: Free, Standard, and Pro. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.Standard Plan: The standard plan works in tiers:$16: 0 to 500 subscribers and 15,000 emails monthly. $20: 501 to 1,000 subscribers and 15,000 emails monthly.$25: 1,001 to 1,500 subscribers and 18,000 emails monthly.$30: 1,501 to 2,000 subscribers and 25,000 emails monthly.$36: 2,001 to 2,500 subscribers and 30,000 emails monthly.Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list. Omnisend Integrations Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them: Zapier ShopifyBigCommerce WooCommerce WordPressOkendo GorgiasJustunoIntercomShipStationAttentiveShopify PlusEasyshipElink.ioPrivyStampedLoyaltyLion Omnisend Features Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend. » Best Shopify apps for reporting here Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp. Some of its key features include: Third-party Integrations Auto-respondersROI tracking/Analytics AB Testing 2-way messagingContact managementDrip CampaignsCustomizable CTAsCAN SPAM ComplianceDynamic contentMass TextingLists management Image LibraryEvent-Triggered Actions WebForms/Landing Pages Message Personalization Usability of Omnisend Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business. Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations. Omnisend Support Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support: Live chat Knowledge baseHelp desk/email24/7 live repYouTube channel (workshops and tutorials) Make Marketing Relevant With Omnisend Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

HIKO Social Login by Hiko Software—Simplified Customer Registration for Shopify

One of the most frustrating things that potential customers have to deal with is having to create a separate account for every website they visit. However, this problem is rapidly becoming eradicated as more and more websites are leveraging the capabilities of integrated logins through existing accounts on popular social media services like Facebook, saving time and effort as they won't even be redirected from the page they were on. To learn more about how you can make use of this feature with an affordable and easily integratable Shopify app, continue reading this review of HIKO Social Login by HIKO Software. What Does HIKO Social Login Offer Shopify Sellers? Integration With Most Social Media Platforms The app includes support for all the popular social media services, including: GoogleFacebookAppleTwitterSnapchatTikTokDiscordetc. Customer Presence and Statistics Any users who interact with your store can be identified by their avatar from the platform they chose to sign in with, giving them a sense of presence on your site. Additionally, the app will provide you with exportable customer reports to track daily logins, browser and device usage, origin countries, and more, allowing you to cater your store to your most popular demographics. Customizable Style HIKO allows total customization of your layout and login wizard, including different sizes, shapes, and colors for your login buttons. HIKO Social Login Pricing Before committing to a monthly contract to try this service out for yourself, HIKO Software offers a free plan for their Social Login app that includes all the key features, such as 18 different social logins at 30 logins per day and even customer reports to visualize the changes. If you like the service after trying it, the extremely affordable paid plans are as follows: Professional Plan $2.49/month The additional features you'll receive by paying this monthly cost are: Unlimited loginsCustom social API keysSupport in multiple languagesCustom CSS The only drawback to this plan is that your customers will still see a "powered by HIKO Social Login" link on your store. Premium Plan $4.99/month This plan offers all the features of the other plans, as well as: Apple sign inGoogle one-tap sign inRemoval of the "powered by" link Our Verdict: Should You Use HIKO Social Login? It's frightening to think of how many customers might have been chased away from your store due to a difficult login process and mandatory account creation—just for a pair of pants. This is especially true when you consider the number of stores that already offer 3rd-party logins through social media accounts. Catching up is essential, and now you can do so easily with a Shopify app that will handle all the heavy lifting for you, allowing you to focus on your brand development and growth. If you want more confirmation, other Shopify sellers have given this app—at the time of writing this review—a solid 5 stars on the Shopify app store. Head to their website or app store page to get started. » Read our Shopify Single Sign-On review and learn how to further improve your customers' login experience