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What is Cost Per Purchase? How is it calculated?

Asked 4 years ago

I am trying to understand what exactly is Cost Per Purchase (CPC) and how it is calculated

Genevieve Myers

Monday, June 29, 2020

Cost Per Purchase = the average cost of each purchase. It is calculated as total amount spent divided by purchases. Amount Spent = the estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. Purchases = the number of purchase events attributed to your ads.





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