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Omnisend Reviews (2025)—Pricing, Features, Support, and More

Brody Hall
By Brody Hall
Davor Štefanović - Editor for KeepShoppers
Edited by Davor Štefanović
Romi Hector
Fact-check by Romi Hector

Updated February 14, 2024

Our team tests eCommerce apps and publishes reviews that are unbiased and not influenced by payments we receive from some of the app developers.

Screenshot of Omnisend's homepage as cover image

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue.

With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level.

What Is Omnisend?



Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales.

Omnisend

4.8/5(5,244 reviews)



What Is the Best Use for Omnisend?

Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level.

With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes.

Pros


  • Seamless integration with all e-commerce platforms
  • Email and SMS marketing functionality
  • Various automated workflows
  • Intuitive and simple interface
  • Free plan users have unlimited contacts
  • Stellar customer service

Cons


  • Limited flexibility regarding customization
  • Not multi-lingual (English only)
  • Doesn't save data for social media campaigns

Omnisend Subscription Plans

Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers.

Omnisend


Omnisend offers pricing in 3 tiers: Free, Standard, and Pro.

  1. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.
  2. Standard Plan: The standard plan works in tiers:
      • $16: 0 to 500 subscribers and 15,000 emails monthly.
      • $20: 501 to 1,000 subscribers and 15,000 emails monthly.
      • $25: 1,001 to 1,500 subscribers and 18,000 emails monthly.
      • $30: 1,501 to 2,000 subscribers and 25,000 emails monthly.
      • $36: 2,001 to 2,500 subscribers and 30,000 emails monthly.
  3. Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list.

Omnisend

4.8/5(5,244 reviews)



Omnisend Integrations

Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them:

  • Zapier
  • Shopify
  • BigCommerce
  • WooCommerce
  • WordPress
  • Okendo
  • Gorgias
  • Justuno
  • Intercom
  • ShipStation
  • Attentive
  • Shopify Plus
  • Easyship
  • Elink.io
  • Privy
  • Stamped
  • LoyaltyLion

Omnisend Features

Omnisend features


Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend.

» Best Shopify apps for reporting here

Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp.

Some of its key features include:

  • Third-party Integrations
  • Auto-responders
  • ROI tracking/Analytics
  • AB Testing
  • 2-way messaging
  • Contact management
  • Drip Campaigns
  • Customizable CTAs
  • CAN SPAM Compliance
  • Dynamic content
  • Mass Texting
  • Lists management
  • Image Library
  • Event-Triggered Actions
  • WebForms/Landing Pages
  • Message Personalization

Omnisend

4.8/5(5,244 reviews)



Usability of Omnisend

Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business.

Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations.

Omnisend Support

Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support:

  • Live chat
  • Knowledge base
  • Help desk/email
  • 24/7 live rep
  • YouTube channel (workshops and tutorials)

Make Marketing Relevant With Omnisend

Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.

Omnisend

4.8/5(5,244 reviews)



Omnisend Reviews (2025)—Pricing, Features, Support, and More

Recommended Reviews

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It is designed to work seamlessly with Shopify's existing product review system and offers customization options, such as the ability to choose where the review form appears on the product page, making it more user-friendly for customers to leave reviews. It is intuitive from both a merchant and customer perspective. Support Stamped.io's customer service is highly regarded amongst users. Their support team can be reached through either live chat or email, plus they have a very comprehensive help center with a ton of helpful content and a target response time of 24 hours. Additionally, the app provides a comprehensive documentation section that covers everything from installation to customization. This documentation section includes a step-by-step guide to help users set up the app on their store and troubleshoot common issues. The Final Stamp of Approval? If you’re on the market for a great all-in-one e-commerce marketing tool, then it's hard to look past Stamped.io. 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SEOKart Review (2025): Increase Organic Traffic To Grow Your Shopify Store

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WATI's WhatsApp Chat & Abandoned Cart: Boost Revenue Through WhatsApp

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Shared Multi-Agent Inbox and Analytics Reports Reply to your customers from a shared inbox, giving them the opportunity to reply to the same number they first contacted. Additionally, see reports of all incoming messages, agent response times, agent performance, conversation status, and more to judge the performance of different services accordingly. » Discover the best Shopify apps to increase sales and improve your bottom line now Plans & Pricing WATI provides three different price options for its WhatsApp Chat tool, two aimed at mid-sized businesses and one towards larger companies. The first two, Standard and Pro, provide monthly and annual payment options. When opting for the annual payment plan, you save 20% off the full price. The Enterprise Plan has flexible pricing based on your specific requirements. Core functionalities, such as a shared inbox for teams, contact and broadcast management, template submission, and more, are included in all pricing tiers. However, each strategy has its own distinctive elements. Standard Plan ($49/month or $40/month if paid annually)For mid-sized businessesBasic chatbot builder; ten chatbotsTwo global webhooksPro Plan ($98/month or $80/month if paid annually) This plan offers all of the Standard Plan's features, plus:For mid-sized businessesAdvanced chatbot builder; 25 interconnected chatbotsCollect data & trigger automationRoute chats & update attributesTen global webhooksEnterprise Plan (custom price) This plan offers all of the features of the previous plans, plus:For large-sized businessesHigher API limitsHigher Chatbots and keywordsDedicated Account ManagerPriority supportIP whitelistingUnlimited global webhooks Integrations WATI: Whatsapp Chat offers a large amount of integrations with popular APIs, CRMs and e-commerce platforms. This includes but is not limited to: Salesforce, HubSpot, and Zoho CRMShopify, WooCommerce, and MagentoZendesk, Freshdesk, and Help ScoutFacebook Messenger » Build long-term relationships with your clients by increasing your customer lifetime value Usability The app provides a user-friendly interface that allows you to navigate and access its features intuitively. It has an easy-to-read dashboard that provides an overview of important metrics and key performance indicators, such as message volumes, response times, and customer engagement. We found the learning curve to be a little steep at first but very easy to use once you've wrapped your head around it. Support WATI has a great support team with a range of options to help users with any questions or queries they may have. This includes a comprehensive database on their website that covers various aspects of the app's functionality, features, setup instructions, and troubleshooting guides. Users can also get in touch via e-mail, live chat support or browse through the community forums where they can interact with others, share experiences, ask questions, and provide insights on FAQs. Take It Down a Notch: Successfully Reducing Cart Abandonment Reducing cart abandonment rates on your e-commerce store can be a highly effective way of boosting your revenue and keeping your customers happy. However, the fact that WATI's service automates this process for you on top of a WhatsApp chatbot, a WhatsApp-partnered green tick verification, and affordable message services, analytics reports, and more makes it a necessity for your Shopify store. » Interested in effectively boosting your online presence through WhatsApp? Discover QuickReply.ai