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ActiveCampaign Review (2024): Pricing, Integrations, Support and More!

E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind! ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business. What is ActiveCampaign Best For? ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency. ProsTons of integration optionsProvides a body of knowledge to assist first-time usersMany different pricing plansScalable CRMRobust & proven softwareConsCan be pricey if you want all optionsSome users may find tricky to navigate We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing. Features Overview The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays. Other useful features of the app include: 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels. ActiveCampaign Pricing & Plans The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan. Marketing The marketing plan focuses on giving you email and marketing automation capabilities. Bundles The bundle option can give you marketing automation and sales CRM functionality. ActiveCampaign Integrations Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI. Some of the more useful integrations can be broken down into: CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.Google Tools: Google Analytics and Google Tag ManagerLead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter. ActiveCampaign Usability ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics. For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective. It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information. » Make your online store stand out with the best store design apps for Shopify ActiveCampaign Support There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support. The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested. The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat. Take Your Campaign To The Next Level If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency. ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.

Omnisend Reviews (2024)—Pricing, Features, Support, and More

Omnisend is an all-inclusive email marketing automation app created for e-commerce brands focused on growth and sales. It can help Shopify store owners convert prospects into customers, design personalized emails in minutes, and introduce automation to your email marketing. Omnisend also allows you to use smart segmentation to craft relevant and hyper-targeted email messages to boost your revenue. With Omnisend, you can create personalized, targeted email and SMS campaigns, automate your marketing workflows, and engage with your customers on a deeper level. Its user-friendly interface, advanced segmentation options, and easy-to-use automation features make it an ideal solution for e-commerce merchants looking to take their marketing efforts to the next level. What Is Omnisend? Omnisend is a marketing automation platform designed for all e-commerce platforms including Shopify, Woocommerce and Bigcommerce. It offers advanced features to create customizable email and SMS campaigns, automate marketing workflows, and increase customer engagement levels. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to streamline their marketing efforts and boost sales. What Is the Best Use for Omnisend? Omnisend is best for for e-commerce stores that have outgrown their traditional email marketing platforms and are looking to take the next step in driving sales and growth even further. It has the latest email marketing automation tools and offers a range of advanced features to create personalized, targeted email and SMS campaigns, automate marketing workflows, and connect with customers on a deeper level. With its user-friendly interface, advanced segmentation options, and easy-to-use automation features, Omnisend helps e-commerce merchants to create effective marketing strategies that generate results. Additionally, with 24/7 customer support and a range of pricing options, Omnisend is accessible to businesses of all sizes. ProsSeamless integration with all e-commerce platformsEmail and SMS marketing functionalityVarious automated workflowsIntuitive and simple interface Free plan users have unlimited contactsStellar customer service ConsLimited flexibility regarding customizationNot multi-lingual (English only)Doesn't save data for social media campaigns Omnisend Subscription Plans Omnisend offers a range of pricing options designed to suit the needs and budgets of businesses of all sizes. Its pricing plans are based on the number of subscribers you have, with a free plan available for up to 500 subscribers. Omnisend offers pricing in 3 tiers: Free, Standard, and Pro. Free Plan: While you're limited to 500 emails and 250 contacts per month, the free plan still offers a range of advanced features, including email templates, popups, signup forms, and pre-built workflows.Standard Plan: The standard plan works in tiers:$16: 0 to 500 subscribers and 15,000 emails monthly. $20: 501 to 1,000 subscribers and 15,000 emails monthly.$25: 1,001 to 1,500 subscribers and 18,000 emails monthly.$30: 1,501 to 2,000 subscribers and 25,000 emails monthly.$36: 2,001 to 2,500 subscribers and 30,000 emails monthly.Pro Plan: The pro plan starts at $59 monthly, depending on your subscriber list. Omnisend Integrations Omnisend offers a range of integrations with other popular apps, allowing merchants to create a seamless customer experience. Omnisend integrates with 35% of the most popular apps and platforms globally. Here are some of them: Zapier ShopifyBigCommerce WooCommerce WordPressOkendo GorgiasJustunoIntercomShipStationAttentiveShopify PlusEasyshipElink.ioPrivyStampedLoyaltyLion Omnisend Features Omnisend offers a range of advanced features designed to help e-commerce merchants streamline their marketing efforts and drive sales. Forms, email and SMS campaigns, automation, a content editor, and reports, including sales reports, automation reports, campaign reports, audience segmentation, and targeting, are all offered by Omnisend. » Best Shopify apps for reporting here Additionally, it keeps customers up to date through Facebook Messenger and assists users in communicating with subscribers through WhatsApp. Some of its key features include: Third-party Integrations Auto-respondersROI tracking/Analytics AB Testing 2-way messagingContact managementDrip CampaignsCustomizable CTAsCAN SPAM ComplianceDynamic contentMass TextingLists management Image LibraryEvent-Triggered Actions WebForms/Landing Pages Message Personalization Usability of Omnisend Omnisend is very effective and easy to use for setting up automated triggered emails for customer retargeting/activation, follow-up, reviews, etc. Omnisend's user-friendly interface makes it easy for e-commerce merchants to create and manage email campaigns, SMS messages, and other marketing automation workflows for any type of business. Its drag-and-drop email editor and pre-built templates make it simple to create professional-looking emails without any design experience. Plus, its automation workflows allow merchants to set up triggered messages based on customer behavior, such as abandoned cart reminders and order confirmations. Omnisend Support Omnisend offers a range of support options for its users. Its support team is available 24/7 via email and live chat to help users with any questions or issues that may arise. In addition, Omnisend offers a detailed knowledge base and resources such as guides, webinars, and case studies to help users get the most out of the platform. Omnisend offers the following support: Live chat Knowledge baseHelp desk/email24/7 live repYouTube channel (workshops and tutorials) Make Marketing Relevant With Omnisend Omnisend is an excellent app for e-commerce marketers and brands seeking to grow their businesses via seamless and effective email marketing. The app is easy to use and provides a hands-off approach. You can effortlessly integrate the solution into your current business processes as well, as it integrates with 35% of the most popular apps and platforms globally and in e-commerce.

TagRobot: Auto-Tag Orders & Customers on Shopify

As a Shopify seller, you have to handle and fulfill various kinds of orders. TagRobot is an intuitive, convenient, and fully customizable solution that makes managing your orders and customer segmentation far simpler. Why Should You Use TagRobot? Easy setup: Tag automatically without coding in seconds.Automated tagging: Accurately categorize orders and customers with automated tagging rules.Advanced reporting: Tag your orders for easier management and reporting. Shopify lacks user-friendly features for segmenting orders or auto-tagging customers. TagRobot helps you streamline and organize your order management and customer segmentation, all directly within your store's admin area. The app integrates with your existing admin interface, saving you the time and effort of learning a new system. You can filter your orders and customers by tags and save those applied filters as searches for future use, giving you an efficient solution to organizing order and customer segments. You can get started with TagRobot immediately since there's no coding required. How Does TagRobot Work? Once you've defined a set of tagging rules, TagRobot will analyze each new order placed in your store against each of your tagging rules. If the order matches any rule conditions, that order will be tagged as specified in the rule. TagRobot provides over 50 easy-to-follow rules to either remove tags or auto-tag orders and customers based on an extensive list of criteria, such as the time that orders are placed, the order quantity, the use of discount codes, and much more. In addition to tagging new orders automatically, you can apply your rules to past orders. » Discover how to tag gift your orders on Shopify Pricing Plans TagRobot has a free option and three paid pricing plans to choose from, all of which come with real-time tagging: Free PlanFreeReal-time taggingUp to 50 orders per monthUp to 50 customers per monthBasic Plan$5/monthReal-time taggingUp to 1,000 orders per monthUp to 1,000 customers per monthPro Plan$10/monthReal-time taggingUp to 5,000 orders per monthUp to 5,000 customers per monthBusiness Plan$25/monthReal-time taggingUnlimited order tags per monthUnlimited customer tags per month It is important to note that 1¢ per additional tag will be charged if the plan limit is exceeded. Is TagRobot Worth Investing in? TagRobot is a valuable investment for Shopify sellers who want to streamline their order management and customer segmentation. The app's user-friendly interface, over 50 auto-tagging rules, real-time tagging, efficient order management, and cost-effective pricing plans make it a compelling solution for sellers. By automating the tagging process, TagRobot can save sellers significant time and effort in managing their orders and customer segments.