keepshoppers logo
Community
Sign In

Shopify videos, long or short?

Asked 7 months ago

Is it better to have longer or shorter videos on Shopify stores? I'm torn between adding a longer, more informational video on my Shopify store homepage or go with a shorter one. With the recent trend of things such as TikTok and Youtube shorts I'm not so sure adding a long video will keep customers engaged.

Jason Bolton

Thursday, July 27, 2023

A study revealed that humans have an 8-second attention span—less than that of a goldfish! This attention is further shrinking. So, the ideal approach is a combination of both short and long videos.

Consider a concise, attention-grabbing shorter video (around 30-60 seconds) on the homepage to grab attention and entice customers. For in-depth product-specific information, create longer videos on individual product pages. This way, you cater to both short attention spans and customers seeking detailed insights, ultimately maximizing engagement potential.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?