Shopify videos, long or short?
Asked 2 years ago
Is it better to have longer or shorter videos on Shopify stores? I'm torn between adding a longer, more informational video on my Shopify store homepage or go with a shorter one. With the recent trend of things such as TikTok and Youtube shorts I'm not so sure adding a long video will keep customers engaged.
Jason Bolton
Thursday, July 27, 2023
A study revealed that humans have an 8-second attention span—less than that of a goldfish! This attention is further shrinking. So, the ideal approach is a combination of both short and long videos.
Consider a concise, attention-grabbing shorter video (around 30-60 seconds) on the homepage to grab attention and entice customers. For in-depth product-specific information, create longer videos on individual product pages. This way, you cater to both short attention spans and customers seeking detailed insights, ultimately maximizing engagement potential.
Please follow our Community Guidelines
Related Articles
How Facebook Ad Budget Limits Work
Brody Hall
April 27, 2023
The Best Apps for Special Discount Offers on Your Shopify Store
Brody Hall
June 14, 2021
Ultimate Guide to Shopify AB Testing With Sample Data
Jameela Ghann
November 8, 2023
Can't find what you're looking for?