Using Facebook pixel with dynamic conversion value for purchase events on my Shopify store

Asked 4 years ago

I want to use Facebook pixel on my Shopify store and would like to set up dynamic conversion value for purchase events. What do I need to do?

Facbook ads Facebbok pixel Dynamic conversion value

Ward Mcdowell

Saturday, May 09, 2020

Setting up Facebook pixel on your Shopify store is simple. You can go here for tutorials - https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel After you set up the Facebook pixel, purchases will be automatically recorded as events, including the purchase value (dynamic conversion value). You'll be able to view the conversion data for the different sales on your Facebook ads manager. While Facebook pixel allows you to track Facebook conversions, you should also use Google Analytics with enhanced ecommerce tracking to capture all the relevant conversion data and get additional insights.