EasyRoutes for Shopify: E-commerce Tracking & Delivery Management

Klaviyo Review (2026): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Loadify—Increase Page Loading Speed for Shopify Stores

Store design is a crucial aspect of building an online Shopify store. If your pages are unappealing, difficult to navigate, or take too long to load, it's almost guaranteed to chase potential customers away and severely hurt your sales. And if you don't have coding experience and hours to spare, it's almost impossible to achieve a well-optimized website. Thankfully, with an intuitive app like Loadify: Preloader & TurboMode by Ninety9, you can achieve a custom and optimized store design without any coding experience. Read on to learn more. What Does Loadify Offer? Boosted Loading Speeds There are two different ways that Loadify can improve the loading time of your pages. Firstly, Lazyload is a website feature that prevents images and other content from loading on your page until the user scrolls to that point, limiting the resources used at any given moment. Secondly, Loadify's link prediction feature will start loading content the moment a user hovers over a link with their cursor to prepare the next page for when they click it. Animated Logos and Page Transitions Instead of scrolling endlessly through copy, Loadify offers your customers the ability to navigate your store through different page transitions that you can customize to match the style of your brand. Additionally, animate your static logo to be more eye-catching to the customer, or include one of the many available pre-selected GIFs. Numerous Integrations Without Coding Customizing and optimizing your store is as easy as choosing features from a drop-down menu and tweaking their appearance—no coding required. To make your life easier, the app even integrates with all Shopify themes, as well as numerous other store design and marketing apps. Pricing Loadify offers a 14-day free trial for all their paid plans, as well as a totally free option that includes the necessary features like 15 optimized GIFs, compatibility with all Shopify themes, and even chat support if you need help. Other than that, here's what Ninety9 offers: TurboMode $2.99/month This plan includes: Link predictionsLazyload Page Transitions $3.99/month This plan includes: Numerous slide optionsBGR color & directionFour different transition typesAnimated sounds on clickable links Custom Preloader $4.99/month This plan includes: Static logo animationsCustom size, color, and fade-out speedsCustom upload options Our Verdict: Should You Use Loadify: Preloader & TurboMode by Ninety9? Whether your store is struggling with poor loading times or unexplained bounce rates, or even if you simply want that extra boost to personalization through aesthetic animations and page transitions, you can't go wrong with an app like Loadify by Ninety9. Over a hundred other Shopify sellers have installed this app onto their store and given it a solid rating of 4.8 stars. Visit their website to learn more, or head straight over to their Shopify app store page to install the app now.

Layer Slider: A No-Code Solution to Fresh Sliders for Shopify Stores

Keeping your website's content fresh and updated is crucial for engaging customers and driving sales. One tool that can help you achieve this is Layer Slider, a powerful plugin that lets you create eye-catching sliders quickly and easily without the need for coding experience. In this review, we'll take a closer look at the features of Layer Slider, its benefits, integrations, and pricing plans. Layer Slider's Features Layer Slider offers a range of features that make it easy to create stunning sliders that engage your customers. These include: Drag-and-Drop Customization The visual editor allows you to create sliders quickly and easily with no coding or prior experience needed. Your customization options are unlimited, with complete control over effects, transitions, and styles.Full Responsiveness Layer Slider automatically adapts to any resolution, working seamlessly across all devices, whether desktop, mobile, or tablet.No Coding Required Layer Slider's no-code technology makes it effortless to bring your ideas from concept to launch.Multiple Slider Types Layer Slider lets you create a variety of sliders, including image sliders, video sliders, content sliders, and more.CSS3 Transitions You can choose from a range of CSS3 transitions with JavaScript fallback to create dynamic and engaging effects. Benefits of Layer Slider Using Layer Slider can help you: Increase engagement: Layer Slider's eye-catching animations and transitions can capture your customers' attention and keep them engaged with your content.Improve user experience: Layer Slider's responsive design ensures that your sliders look great on any device, providing a seamless experience for your customers.Promote your products: Layer Slider lets you showcase your products with rotating images, unique CTAs, and promotional content, making it easy to market your products effectively.Build trust: Layer Slider's testimonial slider can help you build trust with customers by showcasing positive reviews and testimonials. » Improve your sliders' images with the best photo editing apps for Shopify Pricing Plans Layer Slider offers a 9-day free trial with three pricing plans available: Basic Plan ($6.99/month)Create up to one sliderTemplate libraryDrag-and-drop editorUnlimited layersFree supportStandard Plan ($9.99/month) This plan includes all the features of the previous plan, as well as:Create up to three slidesCreate multi-language slidersAdvanced Plan ($16.99/month) This plan includes all the features of the previous plans, as well as:Create unlimited sliders Integrations Layer Slider offers seamless integration with a variety of popular platforms, allowing you to easily incorporate the plugin into your existing workflows and maximize your productivity. Some of the key integrations include: Shogun page builder: Use Layer Slider in conjunction with Shogun's powerful page-building tools to create stunning, customized web pages that showcase your products and services.Social media: Connect Layer Slider to your social media accounts, including Instagram, Facebook, YouTube, Vimeo, Twitter, and Flickr, to easily share your content and engage with your followers. Our Verdict: Should You Use Layer Slider? Layer Slider is a great option for those looking to create custom sliders without any coding experience. With its drag-and-drop editor, custom effects, and responsive design, you can create professional-looking sliders with ease. Plus, with a 9-day free trial and live chat support available, it's easy to give Layer Slider a try and see if it's the right fit for your website.