A/B testing tools

Asked 5 years ago

What are the best A/B testing tools to use for my Shopify store homepage?

Myrtle Cabrera

Tuesday, May 05, 2020

There are many good A/B testing tools and split testing services. The most popular tools are  Google Optimize, Optimizely, and VWO. All three are good.

Google Optimize - Free except for some premium features for heavy users. It can be challenging to set up. Best for combining with Google Analytics A/B testing.

VWO - Most beginner friendly, less robust than Optimizely.

Optimizely - Easy to set up, start running tests and analyze the results. More expensive than Google 
Optimize and VWO.