Why does it say on Facebook that I have a good reach but the conversion will be zero?

Asked 5 years ago

I just published my facebook ads and Facebook tells me that my reach is decent, but the conversion will be zero (not even less than 10, just plain zero) Why would that be?

Zero conversion Facebook ads manager

Alex Merchant

Friday, December 24, 2021

Reach depends on the Audience selected on Facebook Ads platform. Whereas conversions depends completely on the landing page experience. Hope this helps. 
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