What is MAP pricing policy?
Asked 4 years ago
How does MAP pricing work, and what is the policy about?
David Page
Monday, March 21, 2022
MAP (Minimum Advertised Price) policy refers to setting a price limit when advertising the product. This pricing agreement includes incentives for both retailers and distributors. Both parties work collectively to develop a minimum price and prevent "margin erosion." Any party violating the terms of the agreement is bound to face legal consequences.
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