HelloBrand Review—Shoppable Video Links for Shopify Merchants

ActiveCampaign Review (2025): Pricing, Integrations, Support and More!

E-commerce is a highly competitive industry, and more and more businesses are looking to automate their processes to keep up. As a result, the popularity of recent platforms such as ChatGPT and Bard has increased, bringing the revolutionary powers of AI to the forefront. If you run an e-commerce business and haven't yet thought about automating, then you should do so quickly or risk being left behind! ActiveCampaign Email Marketing is a powerful marketing automation solution with over 180,000 active users. The app functions similarly to hiring staff that manages customer relationships, sales engagement, and marketing for your e-commerce store. It provides robust tools needed to automate your revenue-driving processes via sign-up forms, email automation (welcome messaging and abandoned cart), email campaigns, SMS messaging, and a whole bunch of other features, including a scalable CRM that makes it suitable for just about every type of e-commerce business. What is ActiveCampaign Best For? ActiveCampaign is targeted primarily at B2B businesses but with its scalable CRM, it is also suitable for B2C e-commerce stores as well. It is ideal for anyone involved in industries such as SaaS, technology, consultancy, real estate, insurance, and manufacturing. More specifically, it can help growing businesses with scaling, so if you already have an existing customer base, ActiveCampaign is a great app to use for decreasing costs and increasing efficiency. ProsTons of integration optionsProvides a body of knowledge to assist first-time usersMany different pricing plansScalable CRMRobust & proven softwareConsCan be pricey if you want all optionsSome users may find tricky to navigate We feel it gets the balance just right between a CRM that is too big and clogged up with useless features, and a CRM that is too small and basic. With ActiveCampaign, e-commerce merchants will find a near-perfect solution for a hands-off approach to sales engagement, customer relations, and email marketing. Features Overview The app is loaded with features that help set it apart from competitors like Salesforce and Mailchimp. This includes but is not limited to automatically recommending new products to customers based on purchase history, sending reminders for abandoned carts, and offering personalized deals based on events such as birthdays. Other useful features of the app include: 500+ Fresh Automation Recipes: Pick from hundreds of pre-built revenue-driving market automations such as welcome series and abandoned carts.Costless Account Support and Migration: ActiveCampaign helps you migrate your account from a previous software provider to the app seamlessly. The app also provides one-to-one support and strategy sessions to help grow your business.Drag-and-drop Landing Page Builder: You can create compelling landing pages that are tailored and relevant to your customer segments.Contact Management and Segmentation: Organize and segment your contact lists based on various criteria such as demographics, behaviors, interests, and interactions and send highly targeted and personalized messages to different segments of your audience.CRM and Sales Automation: Manage customer profiles, track interactions, and capture valuable customer data. Also provides lead scoring, contact and deal management, sales automation, and pipeline management features to streamline your sales processes.Website Tracking: Track visitor behavior on your website and trigger relevant automated campaigns based on their actions. You can also personalize your website content and messages based on individual contact data.SMS Marketing: Send personalized text messages to your subscribers. ActiveCampaign's SMS support can also be integrated into your automation workflows to reach customers through multiple channels. ActiveCampaign Pricing & Plans The app offers a 14-day free trial that gives access to 900+ pre-built integrations inclusive of Shopify as well as pre-built marketing automation recipes. The full range of pricing plans is available on ActiveCampaign's website but for Shopify specifically, there are two options: a marketing plan and a bundle plan. Marketing The marketing plan focuses on giving you email and marketing automation capabilities. Bundles The bundle option can give you marketing automation and sales CRM functionality. ActiveCampaign Integrations Integrations work seamlessly with many existing platforms to help businesses upgrade on their existing systems for better performance. In total, ActiveCampaign offers over 900 integrations and has over 900 pre-built automation tools for quick ROI. Some of the more useful integrations can be broken down into: CRM: Integrations with popular CRM systems such as Salesforce, Pipedrive, HubSpot, and Zendesk.E-commerce: Leading e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Enables users to share data easily for hassle-free synchronization between platforms.CMS: Integrates with popular content management systems like WordPress, Drupal, and Joomla.Webinar Platforms: Including Zoom, GoToWebinar, and WebinarJam.Google Tools: Google Analytics and Google Tag ManagerLead Generation: ActiveCampaign integrates with OptinMonster, Leadpages, and Unbounce.Social Media: Direct integrations with the best social media platforms, including Facebook, Instagram, and Twitter. ActiveCampaign Usability ActiveCampaign is highly accessible to all users, even if their technical expertise is limited. Visually, it is appealing to look at, with a clean and organized dashboard that gives users a clear overview of their account and key metrics. For functionality, it features an easy to use drag & drop email editor with pre-built content blocks and customizable templates that can be tailored to better fit your customers' preferences. Adding to this, the app also offers a flowchart-style automation builder, which we found simple and effective. It is also easy to import and manage contacts for better audience segmentation and create comprehensive reports with easy-to-understand visualizations. Again we found that ActiveCampaign gets the balance right between pleasing visual design and useful, functional information. » Make your online store stand out with the best store design apps for Shopify ActiveCampaign Support There are a number of different support options that come with the app, including an online database, video tutorials, community forums, and email/chat support. The online database can be found on ActiveCampaign's website and contains sources such as articles, guides, tutorials, and frequently asked questions (FAQs) covering various topics related to using the platform. Users can also find video tutorials that provide step-by-step instructions on how to use different features and functionalities of the platform. A demo can also be requested. The site also features a community forum where users can interact with each other by asking questions, discussing topics, and sharing experiences related to using the App. For a more direct line, ActiveCampaign also offers customer support through email and chat. Take Your Campaign To The Next Level If you're reading this article, chances are you're involved in e-commerce business and if you're involved with e-commerce business, then you should know all about the importance of automating processes and workflows for maximized efficiency. ActiveCampaign offers a great marketing automation solution with a quick and easy setup and proven results. For e-commerce startups, it may not be ideal as the costs might be a bit high without an established customer base, but for any small to medium-sized business looking to expand and scale their operation through automation, ActiveCampaign really is one of the best apps out on the market.

Klaviyo Review (2025): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Reviews.io Product Reviews for Shopify (2025) - Features & Pricing

Whether your online business offers customers products or services, it needs to stay competitive in today's online environments. One of the best ways to do this is with customer reviews. To help your business achieve this, Reviews.io has positioned itself in the market as a tool that will allow your online store to gather authentic customer feedback. Reviews.io does this by allowing the easy collection of online reviews, monitoring of your brand, and giving your customers the valuable opportunity of being heard. With all that said, is this marketing tool a good fit for you? Let’s take a look at how Reviews.io works and what value it can add to your online businesses. ProsAvoid negative publicity: Get genuine feedback from people who have actually used your services and products to avoid negative publicity and online complaints.Stay ahead of the curve: Combine customer feedback with other customer data to increase your ROI and maximize your marketing spend for greater business growth.Engage with your customers and grow your businessConsHigh cost for businesses that require full-featured plans: The monthly price tag may outprice some small businesses or startups. Best for Reviews.io is perfect for those businesses that are looking to quickly build their online reputation, boost customer loyalty, and social proof their products and services. Reviews.io Pricing 14-day trial for all plansEssential Plan: $45/monthSmall Business Plan: $89/monthGrowing Business Plan: $159/month Reviews.io's Possible Integrations One of the biggest advantages of Reviews.io is that it has an exhaustive list of integrations. The most popular of these integrations includes, but certainly isn't limited to,: Shopify and Shopify PlusBigCommerceFacebook for BusinessInstagramEKMGorgiasKlaviyoSlackSalesforcePlus a whole heap of customizable APIs Features of Reviews.io Reviews.io not only collects and analyzes customer feedback but also provides users with a ton of other great features as well. For instance, Reviews.io also uses artificial intelligence to analyze customer data and provide actionable insights to business owners. This functionality grants a number of benefits. For businesses, the platform improves customer service, marketing, and product development. For consumers, the platform helps them gain more knowledge about the products they purchase and the businesses they frequent. In order to gather and display customer feedback quickly, Reviews.io also allows users to easily import reviews from other platforms. This includes reviews from places like Google, Facebook, Yelp, Yell.com, Houzz, and Check-a-Trade. Usability of Reviews.io When it comes to Reviews.io’s usability, it’s kind of a mixed bag. For customers themselves, Reviews.io is comparable to other third-party apps such as Loox or Stamped.io - making obtaining customer feedback a super simple process. For business owners like yourself, Reviews.io can be a little less straightforward, particularly for those that are new to e-commerce apps for platforms like Shopify or BigCommerce. For example, although the application’s setup is generally considered a fairly easy process, some of the more advanced features can be a little trickier to get your head around. Reviews.io's Customer Support Reviews.io’s customer support is held in high esteem by most users. It is generally very responsive and helpful and can be reached through a variety of different ways, including 24/7 live chat, over the phone, or through the company’s online support center. The Bottom Line Customer satisfaction is important for any business, and this is only more paramount in the e-commerce space. Online shoppers rely on previous customers’ experiences and feedback to help them determine whether or not a company’s products and services are of high quality and are trustworthy. For these reasons, a marketing tool like Reviews.io is invaluable to your online business. With Reviews.io you can easily encourage customer feedback and read what your customers have to say about their experience with your business. This will not only socially proof your business but also help to gain that much-needed competitive edge over your online competitors.