11 Best Sales & Profit Tracking Apps for Shopify in 2024

Despite it now being 2023, a lot of businesses still don't have a solid grip on their finances. If you feel your business's finances could improve, then it's time you moved up to the big leagues. This article will look at the best sales and profit tracker apps available to help you make sense of your business's finances.

Our Top Picks for the Best Shopify Sales and Profit Tracking Apps

How Sales and Profit Tracking Apps Benefit Your Shopify Store

Tracking your business's performance is one of the most important tasks you need to do, particularly in the business's earlier stages. You'll want to track your sales performance daily, weekly, and monthly. That way, you can see patterns that show when your sales are trending up and down. This will help you know your business's performance and allow you to change your marketing plan based on what you learn.

This is where sales and profit tracking apps come in. These apps aren't just perfect for automating profit tracking, but they also feature a range of other critical functionalities that will help you run your business.

1. Best Overall

KeepShoppers Score: 9.9

Key Features

• Easy-to-use dashboard
• Pixel attribution to track the source of sales
• Lighthouse to detect anomalies and changes in sales data

Triple Whale is an analytics and automation platform designed for e-commerce businesses. The platform offers features related to data management, attribution, AI automation, creative analysis, and more. Its main aim is to help businesses make informed decisions and optimize their operations by providing real-time insights and automation tools.

Why We Like It

Triple Whale is focused on automation. Firstly, this means that they seamlessly integrate with different platforms and apps so you don't manually have to feed them information. Secondly, Triple Whale automatically tracks the source of your sales, alerts you to anomalies, and helps you understand how different channels are affecting your sales.

Triple Whale is extremely diverse and the metrics it supplies are truly staggering. So, if you're savvy enough to understand and interpret all of the numbers, it's an extremely useful tool—most likely you won't need to use another tracking solution. However, if you're a small business that doesn't need to rely on such advanced insights yet, you might end up paying for a product you don't fully utilize.

Triple Whale Pros & Cons

2. Best for Monitoring Marketing Activities

KeepShoppers Score: 9.8

Key Features

• Omnichannel dashboards
• Custom attribution models
• High-level visualization of marketing funnel

Northbeam is an AI-powered sales and profit tracking app that provides you with valuable insights into your marketing efforts. It offers custom attribution models and data cleansing to create channel-agnostic reports, helping you understand which marketing activities have the most significant impact on your business. Northbeam's universal attribution feature allows you to see the complete customer journey across all channels, making it a valuable tool for optimizing your marketing strategy and improving ROI.

Why We Liked It

Northbeam stands out with its innovative approach to marketing analytics. The custom attribution models provide precise and clear insights into your marketing efforts, offering a level of accuracy that surpasses traditional analytics tools. Additionally, the full-funnel overview aids in quickly identifying conversion bottlenecks and visualizing the customer lifecycle, enabling data-driven decision-making.

With a commitment to data accuracy and freedom from privacy constraints, Northbeam has become an indispensable asset for optimizing marketing spend, scaling profitably, and driving revenue growth. We liked it because it empowers us with the insights needed for smarter, data-driven marketing decisions.

Northbeam Pros & Cons

» Explore the best Shopify marketing apps to supercharge your sales

3. Best for Profit Tracking

KeepShoppers Score: 9.6

Key Features

• Real-time data on your profits and expenses.
• All shop data auto-synced in one dashboard.
• Powerful analytics on key aspects of your business.

BeProfit's profit tracker app allows e-commerce businesses to optimize their profits and retention through the use of powerful analytics, data-driven insights, and actionable steps.

You can get a complete 360° view of your business performance, including marketing, fulfillment, products, returns, discounts, and more. You can also drill down into specific areas of your business to identify which products, channels, and campaigns are driving the most revenue and which ones are eating into profits.

Why We Liked It

BeProfit supports multiple platforms and allows you to see your aggregated data across all your shops. It's easy to use, real-time, and highlights areas for improvement with a single click of a button.

BeProfit Pros & Cons

» Discover more details in our full BeProfit review

4. Best for Ad Optimization

KeepShoppers Score: 9.6

Key Features

• Comprehensive ad attribution
• Long-term value calculation
• Email and call tracking

Hyros is an advanced sales and profit tracking app designed to help you optimize your advertising campaigns. You can track the performance of your ads, including which ads generate specific sales. With features like email tracking and call tracking, it offers comprehensive insights into the ROI of your marketing efforts.

Why We Liked It

Hyros can significantly improve your ad ROI and empower you to make data-driven decisions, making it an exceptional choice for enhancing digital marketing efforts. Its powerful ad attribution precisely identifies which ads drove specific sales, optimizing your resource allocation. Plus, its long-term value calculation gives you a comprehensive view of your marketing investments.

Hyros Pros & Cons

5. Best for Ad Attribution Tracking

KeepShoppers Score: 9.5

Key Features

• Ads attribution to discover errors in ad conversion tracking
• Automated ad campaigns
• Influencer attribution

Attribuly is a user-friendly app designed for Shopify stores that helps you track and attribute your sales and profits efficiently. It offers automatic pixel installation, real-time marketing attribution, and insights across various marketing platforms, allowing you to optimize your ad performance and increase return on ad spend (ROAS).

Why We Liked It

Attribuly stands out as a must-have tool for Shopify store owners seeking to boost their marketing performance. We appreciate its user-friendly interface and quick setup with automatic pixel installation, making it accessible for businesses of all sizes. The three standout features—Ads Attribution, Ads Automation, and Influencer Attribution—offer powerful tools to enhance ad campaign efficiency and provide accurate insights, ultimately helping businesses maximize their return on ad spend. Attribuly's dedication to providing reliable data and a centralized dashboard for tracking and optimizing marketing efforts is why we liked it.

Attribuly Pros & Cons

6. Best for Lead Tracking

KeepShoppers Score: 9.5

Key Features

• Lead tracking and management
• Real-time and custom reporting
• 1000+ integrations

WhatConverts is a lead tracking and reporting app designed for marketing agencies and their clients. It allows users to capture and attribute leads from various conversion types, including calls, forms, and chats. WhatConverts organizes and qualifies leads, provides analytics and insights on the effectiveness of marketing efforts, and integrates with over 1000 software tools for seamless workflow efficiency.

Why We Liked It

WhatConverts impressed us with its comprehensive lead tracking and management capabilities. It simplifies the process of capturing leads from various sources, helping you gain a clear understanding of your marketing performance. Plus, WhatConverts's user-friendly interface, organized lead management , and actionable analytics ensures you can efficiently prioritize and optimize your marketing efforts.

Whatconverts Pros & Cons

7. Best Sales Tracker App

KeepShoppers Score: 9.4

Key Features

• Real-time profit, loss, revenue, and LVT tracking.
• Excellent integration with ad platforms.
• Monitor profits from anywhere using a mobile app.

True Profit is a powerful profit-tracking app for Shopify that can help e-commerce store owners track their profits and sales. This app offers an entire suite of tools and features that help you automate your periodic reports, compare profits, keep you on top of your expenses, and ensure that you stay profitable.

Why We Liked It

TrueProfit offers real-time profit analytics that make spreadsheets seem like ancient history. With the ability to instantly track your P&L and costs, this tool ensures you don't miss any opportunities and eliminates the errors that can plague manual calculations. Its all-in-one profit analytics dashboard, product insights, and customer lifetime value metrics provide a comprehensive view of your business. TrueProfit's mobile accessibility and customizable dashboard add to its appeal, making it a must-have for e-commerce entrepreneurs who want to stay ahead of the game.

True Profit Pros & Cons

8. Best for E-commerce Analytics

KeepShoppers Score: 9.3

Key Features

• Lifetime value analytics and benchmarks.
• Easy to set up comprehensive and automated P&L.
• Live cohort analysis.

The Lifetimely profit-and-loss app is a robust lifetime value and client behavioral analytics toolkit for Shopify. It helps you easily tune your purchaser's lifetime cost and how your satisfactory clients behave, allowing you to optimize your business, increase client satisfaction, and generate more revenue from existing customers.

Why We Liked It

Lifetimely stands out as an invaluable asset for any Shopify-based business. With 350+ 5-star reviews on the Shopify App Store and trusted by 3000+ D2C brands, it's clear why it's so highly regarded. Lifetimely offers an incredible breakdown by cohorts and easy-to-digest data, making it an essential tool in your arsenal. Plus, its user-friendliness, affordability, and exceptional support from the Lifetimely team make it a top choice.

Lifetimely Pros & Cons

9. Best for Profit Metrics

KeepShoppers Score: 9.3

Key Features

• Total value of inventory and sales reports for any period.
• Enhanced Shopify reports.
• COGS calculation.

Plan, monitor, and produce insightful sales reports and analyze profits with the Profiteer app. This powerful Shopify app will not only help you grow your business faster but also save time and effort in managing your sales reports and metrics. You can easily import all your cost prices (COGS) into the system and get the total value of any unsold inventory reports on profit and margins for any period.

Why We Liked It

Profiteer is a valuable tool for Shopify merchants seeking control over their cost of goods sold (COGS) and generating accurate sales reports. It fills a crucial gap by allowing merchants to modify the cost price of any SKU at the order level, enabling precise accounting reports previously unavailable within Shopify. The app's user-friendly interface and responsive customer service make it a convenient solution for managing COGS and understanding business performance.

Profiteer Pros & Cons

10. Best for COGS

KeepShoppers Score: 9.2

Key Features

• Track costs, profit, expenses, and more.
• Shopify product cost per item field support.
• Ad costs calculation.

The SimplyCost app is a precise tool that tracks the cost price of goods and services (COGS). With its simple and easy-to-use profit dashboard, you can get the most accurate numbers that directly reflect your business's recurring expenses and incoming revenue. The SimplyCost application comes with an exclusive algorithm that calculates your profit and revenue, adjusting for shipping costs and taxes.

Why We Liked It

SimplyCost offers a streamlined solution for tracking your store's profit and expenses, making informed business decisions a breeze. This app automates the process, saving you valuable time, which you can redirect towards other critical business tasks. It connects seamlessly with major advertising platforms, allows for the addition of custom expenses, and even lets you configure processing fees and Shopify transaction fees. With its easy-to-use interface, it provides sales and product profit reports that are accessible anytime.

SimplyCost Pros & Cons

11. Best for Financial Reports

KeepShoppers Score: 9.0

Key Features

• Free real-time profit tracking.
• Insight into competitor inventory management.
• High-quality dashboard.

Accountify is a tool that allows you to manage your business on the go. With this app, you can analyze your net profit and gross profit in real time while getting detailed financial reports to help you determine what's working, what isn't, and why. You can also run Facebook ads, Google ads, and Snapchat ads and print out coupons and labels for your customers with the Printful and Shipstation integrations.

Why We Liked It

Accountify impresses with its commitment to making accounting, tax, and payroll tasks more accessible and efficient. Run by chartered accountants, it combines cutting-edge technology with a dedicated team to ensure your business can make informed decisions and stay tax compliant.

Accountify Pros & Cons

» Need help with accounting? Try one of the best Shopify accounting and taxes apps

Final Verdict: Which Sales Tracking App Is the Best?

One of the best ways to make more money is to keep track of where your money is going. Many business owners are uncomfortable with doing this, as it appears impossible to keep up with. Although with the help of a sales tracking app, keeping on top of your business's finances has never been easier.

After considering all the apps we chose, our top sales and profit tracker app, as well as an e-commerce profit calculator app, is Triple Whale, with its focus on automation and scope of metrics.

KeepShoppers Methodology

Here's how we compared the Shopify profit trackers on our list.

We scored each of them based on the breadth of options, integration potential, customization options, integration support, user-friendliness, and customer service. We also took into account the time and resources required to make the best use of the app—more feature-rich solutions are usually more complex and require a greater time investment to learn.

Our team aimed to examine the range of options that work for different users, as each company will have different needs and use cases.