How do you justify value-based pricing?

Value-based pricing means charging an extra amount for the feature your product offers. These are your product's differentiators that set it apart from the best alternatives. Suppose your company sells air conditioners and introduces a new model with a more efficient air purifying feature than the competition. You can set the higher price of your AC because of this extra feature. So, value pricing is justified if you set your product price based on its unique features.