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Klaviyo Review (2026): Simplifying Email Automation

If you've spent any amount of time researching email marketing automation platforms, you've likely noticed one name popping up again and again—Klaviyo. In a nutshell, Klaviyo is a marketing automation platform used primarily for email and SMS marketing. It's an excellent option for those e-commerce platform users who want to kick their targeted marketing strategies up a notch and improve their performance. It supports integration for most major e-commerce platforms, and the app facilitates easy setup, omnichannel marketing, and customer data collection for future marketing campaigns. If you're interested in using an email marketing automation platform and making it work with other marketing channels, read on as we break down absolutely everything you need to know about Klaviyo. What Is Klaviyo? Klaviyo is a cloud-based email and SMS marketing automation tool available for many of the major e-commerce platforms currently available. Through the Klaviyo dashboard, users can deliver super-targeted email campaigns based on predictive analytics that includes customers' previous purchasing, refund requests, in-store visitor activity, and email interaction history. These predictive analytics are then leveraged to take the guesswork out of email marketing and create high-performing automated emails and SMS messages that target customers with ultra-personalized content. Who's Klaviyo for The Klayivo app is best for small to large e-commerce stores that wish to automate their email marketing efforts while still maintaining control over their branding style and marketing vision. What Makes Klaviyo Stand Out Customizable Marketing Campaigns & Precise Customer Targeting E-commerce marketers can shift and pivot their marketing strategies as they see fit and target customers based on their in-store behavior, location, and their individual interactions with previous campaigns.Facebook Advertising Integration This allows e-commerce marketers to not only advertise to targeted audiences but also to add any subscribers to Facebook Ad Forms, all within the platform.Marketing Automation Klaviyo can fully automate various marketing tasks. It facilitates marketing avenues that assist in building strong marketing flows, tracking customer behavior, and automating triggered emails that reduce marketing costs. ProsHighly customizable marketing campaignPrecise customer targettingPainless Facebook Ad IntegrationSeamless marketing automationPre-built templates and automationConsAdvanced functionalities can be complicatedInattentive customer supportTiered pricing system can be pricey Features Klaviyo has a ton of great features that are sure to drive the success of your e-commerce business. First up, the setup is headache-free and uncomplicated. Once the setup is complete, dive in and start pulling unlimited real-time customer data to create personalized content for your eagerly awaiting audience. Klaviyo also features ROI-based reporting. That way, you can easily track exactly how much your marketing efforts are costing and just how effective your launched campaigns are. The app also supports comprehensive and easy A/B testing, allowing you to monitor how different versions of your campaigns perform. Once you have this info, you'll be able to fine-tune your marketing efforts and get the highest-converting variant possible. Email segmentation allows users to target their customers through their behavior and transactional data to enable target promotions to be more effective and precise. Pre-built email responders allow for automated flows that are both effortless and time-saving. Klaviyo Pricing When it comes to pricing, Klaviyo follows a monthly subscription-based service. If you have up to 250 email contacts and can get away with sending between 15 and 150 SMS/MMS messages (depending on the region), you can use the free plan. Anything more than that costs actual money. Paid plans provide extra features like additional chat support, 2-way conversations, opt-in forms, and more. Klaviyo's Shopify app charges separately for SMS and email contacts, allowing users to upgrade as they grow their companies and channels. However, on its website, Klaviyo offers free email and email & SMS plans. The plans can be scaled depending on the number of contacts and the number of monthly SMS/MMS credits. The credits will get you a different number of messages depending on the region. You can see the exact point costs below. USACanadaUKAUSNZSMS (credits)135410MMS (credits)35N/AN/AN/A » Check out the Klaviyo price calculator for an exact quote Usability With all the different features Klaviyo offers to its customers, sometimes things can get a little complicated. Although the setup is usually painless and the platform's interface easy to navigate, some users may find using it a little overwhelming at first due to the high customizability. To help you out, the Klaviyo team has created a ton of resources on their website for you to take advantage of. Anything from webinars to live training, the Klaviyo team is making it easier and easier to use their software. Support If there is one consistent criticism of the marketing platform, it's probably that of its customer support. While some cannot praise Klaviyo enough for its seamless integration with their e-commerce platform of choice, other Klaviyo reviews, left by current and previous users, don't rate the customer support highly. To counter this criticism, they now offer multiple avenues of contact for their customers, including chat support, email support, and a community forum that is available 24/7. Wide Integration Klaviyo integrates with a wide range of major e-commerce platforms, social media platforms, and third-party marketing software, including but not limited to: WooCommerceShopifyMagentoBigCommerceSalesforce Commerce CloudReChargeYotpoAfterShipPrivyFacebook Klaviyo offers more than simple "integration." Every connected app brings you more data that allows you to target your customers even more precisely. In addition, Klaviyo can suggest the right tech partner for your business through its matchmaking service. Why We Recommend It Klaviyo is an excellent tool that offers great marketing automation solutions. In our professional opinion, its integration and data analysis functionality is where it really shines. It gathers as much information as possible from all integrated pieces of software and allows you to personalize your communication with your customers and prospects even further. Turn One-Time Deals Into Long-Lasting Partnerships Klaviyo is a very powerful email marketing software. With so many great features and ease of integration with a wide range of e-commerce platforms, it's a very solid marketing tool. As long as you can get your head around the number of settings, customizable features, the high level of functionality and are happy with its sometimes pricey tiered payment system, Klaviyo can really help you take your e-commerce business' marketing strategies and potential profits to the next level.

Smile.io Review (2026): Pricing, Integrations, Support & More

E-commerce is a competitive market and an effective tactic to increase your average order value and overall sales is loyalty and rewards programs. These offer different benefits to your customers and incentivize them to stay loyal to your brand. Consider that 71% of customers consider their membership to a loyalty program as integral to their relationship with a brand, meaning your customer retention can jump by 5% and overall sales can increase by 25%. There is a wide array of apps available to make managing loyalty and rewards programs convenient. Smile.io is a highly-rated Shopify app that aims to help you make first-time customers forever customers by letting you build your own loyalty and rewards programs. Let's take a closer look. ProsHighly customizedProvides detailed analyticsUser-friendlyOffers multiple reward optionsConsCan be complex for beginnersLimitations on free planRequires ongoing maintenance and updates What Is Smile.io? Smile.io is a customer loyalty platform that helps businesses create and manage loyalty and rewards programs effectively for their customers. Businesses can customize rewards and points to encourage repeat purchases, set VIP tiers for exclusive benefits, and introduce referral programs. Best For Smile.io works best for small to mid-sized businesses, especially if you use Shopify as your e-commerce platform. The app is easy to use and requires no coding skills—you can do everything from the dashboard, saving smaller businesses developer costs. Smile.io's functionalities are also fully customizable, so it's easier for small and mid-sized businesses to establish their brand identities. Overview of Features Loyalty Points Program You can offer your customers loyalty points for various actions, such as joining the program in the first place, making a purchase, referring a friend, or engaging with your business on social media. Your customers can then redeem these points for rewards that include discounts, free products, or free shipping. An additional feature we really like is the Smile Wallet. Instead of endlessly searching through their emails, your customers can view their available points in the wallet. It also updates automatically, so you and your customers don't have to keep track of points earned and spent manually. Referral Program The referral program can help you incentive your customers to recommend your program to their friends and family. We like that this feature has a triple pay-off: your customer, their successful referral, and your business are rewarded. Just like the loyalty program, your customers can use their points to get rewards like discounts, free products, or free shipping. Additionally, because Smile.io can integrate with different email programs, you can easily keep your new and current customers up to date. VIP Program Make your customers feel like stars with Smile.io's VIP program by offering exclusive rewards and benefits. You can create tiers within the program and encourage your customers to keep on climbing the ranks with automatic rewards each time they reach a new tier, including free products, discounts, or the option to earn points faster. As an added push, you can set milestones for your customers, including time limits, to create a sense of urgency and inspire action. Plans & Pricing Smile.io offers four different plans to Shopify sellers so you can choose which one will suit your needs and budget best, including a free plan. The free plan offers basic functionalities, including basic branding options and a limit of 200 monthly orders. The Starter Plan already gives you access to advanced branding and unlimited orders, but still restricts you to one integration. The Growth Plan introduces pop-up and point expiration features, but access to features like the VIP program and unlimited integrations only comes with the Pro Plan. Integrations Smile.io offers integrations over a wide range of platforms to give your business a stable position such as: Email & SMS marketing: Klaviyo, Mailchimp, HubSpot, SMS Bump.Customer reviews: Reviews.io, Judge.me, Stamped.Customer service: Gorgias.Forms: Privy.Business intelligence: Glew.io. Usability Smile.io has a user-friendly interface that allows you to easily manage your loyalty programs and track customer engagement. Along with a fast setup time, the app also offers customization options that help you tailor your programs according to your specific needs. And because Smile.io offers seamless integrations with popular e-commerce platforms like Shopify, Mailchimp, and Klaviyo, it makes it easy to incorporate your programs into existing marketing and sales strategies. Support Smile.io's robust support system has a 24/7 available support team. You can also refer to other resources, including e-books, industry guides, and research papers. Additionally, Smile.io regularly publishes and updates blogs and holds Q&A sessions to discuss new trends and new platform functionalities. Plus, a demo video is always available to help beginners. These resources mean you feel confident and that Smile.io has your back. Give Your Customers a Reason to Smile In a nutshell, Smile.io simplifies the process of creating and managing a loyalty program by offering features such as point programs, referral programs, and VIP programs, all in one platform. The key benefits you can get from loyalty and rewards program include improved customer engagement, higher average order value, and increased customer lifetime value. Due to its user-friendly dashboard and helpful resources, it is no wonder more than 100,000 businesses rely on Smile.io to keep their customers happy and engaged with a comprehensive loyalty program solution.

Vajro App Review (2026): Features, Pricing, Support, & More!

Over 58% of online traffic comes from mobile devices globally. What's more, 54% of all e-commerce purchases are made using a mobile app. It's clear that online retailers who don't have a mobile app are putting themselves at a major disadvantage. But building a mobile app is not a simple task, and many merchants struggle due to a lack of coding skills, time, or money to hire developers. Fortunately, Vajro is here to address these issues. Vajro is a tool that helps merchants create stunning mobile apps for their online stores without needing coding or design skills or paying the high price of a Shopify expert. We explore key aspects of the app, like its features, integrations, and pricing plans and weigh its pros and cons to help you determine if it's the right app for your needs. ProsEasy-to-use & intuitive UIFree trial & demo availableHighly customizable24/7 expert & responsive supportMulti-language & currency optionsSeamless integrations with popular toolsConsNo free planUpper-level plans can be expensive for smaller stores Best For Vajro is a valuable app for any size or type of e-commerce store looking to improve their customers' mobile shopping experience. It's an excellent choice for merchants who experience issues with their payments page, navigational bugs, or slow store loading times. Installing and using the app is simple and accessible to retailers who don't have coding knowledge or much technical expertise. Vajro offers four plans that accommodate different-sized businesses, from early-stage startups to established Shopify Plus stores. You can choose the plan that fits your budget and needs and scale up as your business grows. Overview of Features Live Videos One of the most unique and exciting features of Vajro is the ability to live-stream videos and let your customers buy in real time. Vajro is the first and (at the time of publication) the only Shopify app that offers this functionality. Live videos can help you target impulse purchases and increase conversions. You can also broadcast from multiple channels, such as Facebook, Instagram, YouTube, or your own website, and showcase your products in action. Push Notifications Another way to boost your sales and engagement is to use push notifications. Vajro lets you set up personalized behavior-based triggers that send relevant messages to your customers. Among others, you can send welcome, back-in-stock, abandoned cart recovery, sales, and discount notifications. You can also make your notifications more attractive and interactive by adding images, emojis, GIFs, and videos. Customizable Themes Vajro allows you to customize your app's look and feel with four built-in industry-appropriate themes. You can choose the theme that suits your brand and niche and then tweak it with a simple drag-and-drop editor. You can customize the color scheme, fonts, images, banners, product sliders, product and image grids, and more. The best part: you don't need any coding skills to create a stunning app that reflects your brand identity. Smart Search With a smart search feature, Vajro helps your customers easily find what they're looking for. Your customers can use image search to find products that match their preferences. You can also display related keywords on the search bar to help them refine their queries. Additionally, you can provide intelligent recommendations based on their browsing history and purchase behavior. Multi-Language & Multi-Currency Support Reaching a global audience has never been easier with Vajro. This impressive app supports up to 18 languages, enabling you to serve customers from all around the world. Plus, its support for 82 currencies means customers can shop in their local currency without hassle. You don't need to install any additional apps for currency conversion or translation. Analytics Vajro offers a compre­hensive analytics dashboard for optimizing app performance­. This feature provides you with a visual display of various me­trics, including downloads, active users, reve­nue, and retention rate­ so you can monitor your app's success. In addition, detailed re­ports are available for your live vide­os, encompassing metrics such as views, like­s, and comments—all to gain insights into customer be­havior to make data-driven decisions that improve­ app quality. » Looking to take your analytics to the next level? Check out our top-rated analytics apps Plans & Pricing Vajro has four paid plans, and they offer a 30-day free trial and a 10% discount on annual subscriptions. How much to send on apps can vary substantially, and, as you can see below, Vajro's pricing plans differ a lot in terms of their features and costs. Starter This plan is ideal for early-stage businesses with a monthly fee of $99. Features include a native Android and iOS app, 10 push campaigns per month, deep linking, live video selling, app-only discounts, and WhatsApp and Facebook Messenger integrations. Core The Core plan is designed for small-sized businesses for $249 a month. It has everything in the Starter plan, plus 50 push campaigns, international selling with dual language and dual currency, Apple Pay integration, and custom product options. Premium This is a good fit for fast-growing businesses but comes with a monthly fee of $499. The Premium plan contains everything in the Core plan, plus unlimited push campaigns, wholesale features with product and price lock, native blogs, and a quarterly business review. Plus The Plus plan is suitable for high-volume and Shopify Plus brands with a monthly cost of $999. It comes with everything in the Premium plan, plus custom development, dedicated key account managers, and CleverTap and Klaviyo integrations. Integrations Vajro is not only a powerful mobile app builder for Shopify but also a versatile integration platform. It supports all major Shopify plugins and premium Shopify integrations. This means you can seamlessly connect your mobile app with your tools and platforms of choice to enhance your store's functionality and performance. Vajro offers over 70 integrations, which is the most for a mobile app builder on Shopify. These integrations cover various categories, such as: Loyalty apps: Reward your customers for their purchases and referrals by integrating apps like Smile.io.Product review apps: Showcase your customer feedback and ratings with Yotpo and other leading social proof apps.Marketing automation apps: Send your customers personalized emails, SMS, and push notifications with integrations like Klaviyo.Alerts apps: Notify your customers when products are back in stock, on sale, or low in inventory with the Back in Stock app.Buy-now-pay-later apps: Increase conversions and average order value by offering flexible payment plans to your customers with Klarna.Search & filter apps: Enhance your app's search and filter functionality with a Fast Simon integration.Analytics apps & platforms: Track and optimize your app's performance and user behavior with tools like Google Analytics.Translation apps: Reach a global audience by translating your app into different languages with Weglot. Usability Setting up an app for your Shopify store can be daunting, but with Vajro, you can create an app that looks great and works well without breaking a sweat. You can create and customize your app in no time. In fact, you can go from start to finish in under an hour thanks to its easily customizable templates. You also don't need any coding knowledge to use Vajro, and the drag-and-drop editor is easy enough for beginners to master. The user interface is simple and intuitive, and the analytics dashboard is clean yet comprehensive. Support When it comes to Vajro's standout characteristics, their support truly sets them apart. With 24/7 availability via live chat or email, Vajro ensures customers can reach out whenever necessary. For those looking for a more immediate response, the Plus plan comes with priority support and a dedicated customer success manager. Vajro also equips users with many resources to become proficient in using the app effectively, including: Live & on-demand webinars: These assist you in learning more about their product and how to utilize it efficiently.Vajro blog: With more than 200 posts about e-commerce and mobile apps, you'll find essential tips and tricks to help you expand your business.E-Books: These are free to download from their website. They cover a variety of topics, including mobile commerce, app design, and marketing strategies.Help docs: If you need assistance with a specific feature or issue, you can consult their help docs, with over 80 articles covering everything from app setup to customization. Monetize on Mobile Shopping With Vajro If you're looking to increase customer lifetime value (CLV), then you need to be where your customers are—on their mobile devices. A mobile app can help you improve customer experience, engagement, and loyalty and boost sales by offering a fast, convenient, and personalized way to shop online. With Vajro, you can create your own professional mobile app for your Shopify store without spending a fortune on developers. » Vajro is just one tool to boost sales. Take a look at more of our best apps to increase sales