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General shopify discussionHow to Find and Work With Shopify ExpertsThere’s no doubt that Shopify is an amazing and well-developed tool, but with so many features and functionalities, you can be forgiven for sometimes feeling lost. Thankfully, there are a number of Shopify experts that have mastered the art of running a Shopify business. Better yet, Shopify gives you direct access to these experts through their Experts Marketplace. To help you wrap your head around the process of hiring and working with Shopify experts, here are some must-read tips to help you out: Before You Start Prior to hiring a Shopify expert, it’s a good idea to take a good look at your business and decide on exactly what it is you need assistance with. Here are a few things to consider before reaching out: Using a critical eye, identify the biggest problems that your store faces.Break the problems down into categories that specific experts can help with, whether it be shipping, conversions, product photos, or anything else.Familiarize yourself with the technical terms behind the problems you are facing, this will help you better communicate exactly what you are having trouble with.Clearly define a budget, timeline, and set of results you are wishing to achieve. This will not only help communication between yourself and Shopify experts but also help you get a clearer idea of how much the work is likely to cost. Get Into the Right Mindset There’s no doubt, business owners have to be jacks-of-all-trades. As helpful as this is, unfortunately, this can often warp our sense of expertise and not allow us to see our own knowledge gaps. With that in mind, it’s important to remember a hired expert is here to help. And the best way to get the most from their knowledge is to be completely open to their set of expertise and suggestions. Choosing an Expert Now that you’ve got your store and yourself ready for hiring, let’s take a look at Shopify’s Experts Marketplace. The Marketplace allows you to get into contact with experts in two different ways, through its browse services or its “Create a job” portal. Here’s how each of them works: Shopify’s browse services work just as they sound, a simple search and Shopify’s expert database will present you with a whole string of professionals ready to help out.The Create a job portal works to match your needs with an expert that is best suited for the job. When creating a job, you can select from a list of services that you wish to be carried out and then add additional information to help demonstrate exactly what it is you need. Contacting Experts When you’ve found a suitable expert you’d like to work with, simply click on their profile to view their service and contact details. If you’re happy with what you’ve found, click the “contact” button located under the expert’s profile bio. From there, select one of the services they provide and enter any remaining details that apply to the job you want help with. This information will then be sent to the Shopify expert via a Shopify message. In turn, they will get back to you with any questions they may have about your budget, timeline, etc. When they have all the information they need, they will send through a proposal for you to consider. Shopify Proposals Before accepting a proposal, ensure that the expert has included as much detail around the proposed work as possible. Be sure that specific outlines are included, as well as a timeline for any milestones if need be. Also, ensure there are clear details around any job changes or adjustments that you may want. This should be agreed upon before the work commences as revisions to a previously agreed-upon proposal can be hard to make. At this stage, if you’re happy with the proposal, go ahead and accept it by clicking the “Accept proposal” button at the bottom of the proposal outline. Once this is done, your newly hired expert will then proceed with whatever work you have contracted them for. If you are not happy with the proposal, you can contact the expert to make changes or to request them to enter additional details. Or, if you have a change of heart, you can decline a proposal as well. Working With Shopify Experts Once you’ve accepted an expert’s proposal, you can get in contact with them in or outside of the Experts Marketplace. But, it is recommended that all communications are conducted through the Expert Marketplace message portal. This is simply because the messages within Shopify are the only resource used to resolve any potential disputes between yourself and the expert if any were to arise. Store Access Depending on the type of work that is being conducted, some experts may need access to your store. If this is the case, the best way to grant them access is by creating a collaborator account. Collaborator accounts allow you to only open certain sections of your Shopify admin as the expert needs them. This way, you can be sure they aren’t accessing anything you’d rather they didn’t. Marking the Job as Complete Once the work is done and you are happy with the outcome, you can then mark the job as complete. The job will then appear as completed on the Jobs page within the Expert Marketplace. Paying Experts Once the job is marked as complete, the expert will send an invoice for you to pay. All invoices are in USD and are charged at either a fixed-job price or an hourly rate, depending on what was agreed upon in the job proposal. Conclusion Collaborating with a Shopify expert can really help to take the pressure off doing absolutely everything yourself. The best part, Shopify experts are extremely well versed in everything to do with Shopify, as they work with the platform every day. And as long as you follow the above tips, you’re sure to have many successful experiences with the Shopify Expert Marketplace’s services.
General shopify discussionHow Much Should a Shopify Expert Cost?Before committing to paying a Shopify expert for help you have to do a breakdown of the likely costs. This depends primarily on the Shopify plan that you are subscribed to, and all plans available on Shopify provide you with unique access to different tools. Your choice is also dependent on both the essentials that you require and the financial resources at hand. Factors to Consider When Anticipating a Shopify Expert There are a couple of things you have to consider with regards to how much you can expect a Shopify expert to cost: The Kind of Store You Intend to Have The more you intend to offer with your Shopify store the more technical the knowledge needed to ensure this will be. Getting a cost estimate from Shopify experts depends on what you want to use them for. The Type of Experts You Need If you want an expert that has vast experience with Shopify, then the level of their experience will determine the prices that they'll present to you. Low experience means low pay, which is why you must take enough time to know exactly what you expect from your store and the cost involved in building a perfect store. Costs Though every great Shopify expert will have a custom price list and focus of expertise, large segments of them offer options based on task rate or hourly rate. Certain experts cost over $1500 for the creation of a completely optimized e-commerce outlet. That said, there are other experts with lesser starter fees. However, ensure that you deal with true experts with years in the business who have delivered on time, within the budget, and given you quality. If you don't have such serious needs then you can hire an expert that will work for you on an hourly basis charging rates of $25+ an hour. This will help you keep your cost minimal but might reflect the effect of the lack of a full-time dedicated expert. The basic idea is that the more that you need help with on your Shopify store the more it will cost you. For a shop that intends to develop a complex larger store with unique features or thousands of SKUs and a massive web presence, then expect to pay anything from $1,000 to $10,000 USD. All that being said, always ensure that you understand fully what you should get for your money and make sure that the higher-end experts that you choose have tangible and provable experience with Shopify and e-commerce in general. Conclusion Shopify experts can help and guide you not just in the initial process where you need to make decisions about what you need and when, but also in the long run to take certain tasks off your hands and allow you to focus on your core business practices. The more you need for your e-commerce store, the more you have to budget for a Shopify expert service.
General shopify discussionCreate a Reward System for Your Shopify Customers in 4 Simple StepsLearning how to create a reward system for Shopify customers is one of the best strategies business owners can use to cultivate loyalty. Most companies have some form of loyalty program today, as they're excellent for increasing revenue and customer retention. With a customer reward system, business owners give their clients rewards whenever they complete a specific action, like making a purchase or referring a friend to the business. The ability to earn rewards often encourages customers to positively alter their purchasing behavior, spending more time and money with the brand. Components of a Reward System The nature of your Shopify reward system can vary depending on the kind of actions you want to promote among your audience. Some of the most significant components found in most reward systems include: Tracking tools Tracking tools allow you to monitor who in your community is signed up for rewards.Incentives You'll need to define specific incentives or rewards your customers can get from participating in your loyalty programs, such as discounts or points. Trigger actions These are the actions your customers need to take to earn rewards. They can include referring a friend or making a purchase of a certain size. Membership accounts Usually, creating a reward system will mean providing your customers with membership accounts where they can track their rewards.Email marketing An email marketing strategy will allow you to keep customers up to date with their rewards and how they can earn more points. Steps to Creating a Shopify Reward System The easiest way to create a reward system on Shopify is to use one of the dedicated Shopify apps designed specifically for customer loyalty. You can find various Shopify loyalty options in the App Store, each with its own specific benefits. The following steps outline how to use one of these tools to create your own Shopify reward system: Step 1: Decide What Kind of Loyalty Program You Want to Run Start by deciding what the components of your reward system are going to be. You may need a different app according to the type of program you choose. For example, you may have to use one app if you're going to reward customers for referring new clients and a different app for applying special discounts using points whenever customers make a purchase. Step 2: Select a Loyalty App Find a rewards program app from the Shopify app store which suits your specific needs. Many tools are available that can allow you to set up automated email campaigns, membership accounts, and tracking tools for points. When choosing the best Shopify app, consider its customer support, customer reviews, and pricing in addition to its tools and features. Step 3: Build Your Reward Strategy Using your Shopify app, decide what you'll give your customers rewards for, and follow the app's instructions on how to set up automations. For instance, whenever someone purchases a certain number of products within your store, you might use the Shopify discount feature to give them money off their next purchase. If you're using a points-based reward system, you'll need to decide how many points will be awarded for which actions and what those points are worth. For example, Smile.io automatically assigns points worth 1% of the value of a purchase to your customers when they buy something. Customers can then trade 500 points for a $5 reward. Step 4: Share Reward Program Information With Your Audience Finally, make sure your customers understand how your rewards program works. You might want to create an explainer page for your website or send out a Shopify welcome email to everyone who signs up for an account, showing them how to earn and use points. How Does a Reward System Work? The purpose of a Shopify Reward system is primarily to convince your customers to spend more money with your business and help your store grow. The exact functionality of your reward system will depend on the kind of strategy you use. The main types of reward programs are: Points-based loyalty programs A point-based reward program assigns points to customers based on the actions they take, such as recommending a friend, sharing something on social media, or making a purchase. Customers can then exchange points for free products, gifts, and discounts. Tiered loyalty programs Tiered loyalty programs are similar to point-based programs, but customers receive different rewards according to their tier. Usually, customers will move to higher tiers when they spend more with your company and get more attractive rewards. Paid loyalty program With a paid rewards program, your customers actually pay a monthly fee to get access to specific perks. For instance, you might give your paying customers free next-day delivery or free shipping on all their purchases. Benefits of Customer Reward Systems The primary benefit of a reward system on Shopify is you'll be able to increase engagement with your audience and potentially boost sales. With a reward system, you can: Increase retention and customer lifetime value by giving customers a reason to continue shopping with youReduce marketing costs by asking your customers to refer new customers to your brandMinimize slow seasons by encouraging customers to buy regularly to earn rewardsBoost profits and increase average order value with the promise of rewardsCreate mailing lists of people who sign up for your program for nurturingImprove your brand reputation by delivering extra value to your customers When used correctly, a reward system can be an excellent way to help your business grow.
General shopify discussionHow to Monitor Competitor Prices to Optimize Your Product PricingPrice is one of the most important factors in ensuring your customers actually purchase your items. In today’s digital-first consumer landscape, around 85% of customers research online before buying anything. During this research, checking the pricing of your competitors is often high on your intended customer’s to-do list. With competitor price tracking, Shopify store owners and retailers can ensure that they can match other brands when offering customers the best possible value. How to Create a Competitor Price Monitoring Strategy There’s no one-size-fits-all method for collecting data for business and customer analysis insights. However, most organizations will start with a few simple steps to help direct and guide their research. When creating your competitor price monitoring strategy, start by: 1. Setting Your Market Positioning Determine your position in the market so that you know what kind of other companies you should be comparing yourself to. One of the biggest foils of brand pricing is lowering your price too far because you fail to determine your position first. If you’re trying to build an image as a luxury brand, you should be comparing your pricing strategy to competitors in the same position. 2. Study the Competition Collect as much information as you can about your competition. What kind of factors may indicate their pricing structure should be different from yours? Do these companies offer different products, services, or features to you? Are there any “extras” in your value proposition that should influence how much you charge? 3. Establish a Long-Term Strategy for Monitoring The minimum advertised price offered by your competitors can change due to various factors. Everything from socioeconomic changes in the marketplace to new evolutions in customer trends can influence your pricing strategy. You’ll need to keep track of any changes in the pricing balance of your industry with access to the right tools. AI-driven solutions for competitor price monitoring are a valuable investment, as they allow you to constantly collect data and analyze trends that may be crucial to your brand. How to Price Your Products Competitively Setting an effective price for your products can be one of the most complex parts of running your own store. You’ll need to think about several different factors, including the pricing structure of your competitors. Your pricing strategy should be based on the following data: Competitor prices Companies selling the same products and services as you are a great starting point for your pricing strategy. Use your competitor price monitoring software to keep your prices up-to-date. Your costs If your competitor's prices are too low to cover the costs of your materials, then you may be looking at the wrong competition. Think about the expenses involved in making your products or delivering your services. You may need to reduce production costs if you’re struggling to keep up with the competition. Value metrics Identifying value metrics like free shipping and other extra benefits to make your product more appealing can also help with your pricing. Consider what might make someone want to pay more for your products than your competitors and what might prompt them to spend less. How to Use Pricing Optimization Tools The easiest way to make the most out of your price optimization models is to access the right technology. Pricing optimization tools can help you capture all of the information you need to make intelligent decisions about pricing. You can even run testing scenarios with AI assistance to ensure you’re getting the best results from your pricing strategy. Tools like OP's Pricing Optimization app for Shopify are excellent for e-commerce store owners who want help choosing the correct prices.
General shopify discussionTop Pricing Strategies for Your Shopify Store With ExamplesA Shopify pricing strategy is a technique used to set the prices for the products and services sold within an online store, and a well-developed pricing strategy sets a price that is both profitable for the company and fair to the customer. There are a few factors that go into setting prices, including production costs, market conditions, and competition. Considering these factors, we’ll discuss the best low-cost strategies for your Shopify store. Shopify Pricing Strategies for Untapped Growth Potential 1. Price Skimming Price skimming is a pricing strategy whereby a newly launched product is priced higher than an established product. With price skimming, a business aims to recover its development costs as quickly as possible. As the product’s popularity increases, the price is gradually reduced over time, initially covering the development costs of the product and then cashing in on the hype produced by satisfied customers. A good example of price skimming is the release of the DVD player. Back in the early 90s, development costs of DVD players were high, so companies recuperated their initial investments by pricing newly released units at the cost of up to $1,000. Then, as more and more DVD players were sold and more manufacturers entered the fray, the price of units reduced dramatically. 2. Penetration Pricing In contrast to price skimming, penetration pricing sets a low initial price for a product in order to attract more customers and gain a greater proportion of the market share. The goal is to eventually raise the price to cover costs and make a profit. Penetration pricing is often used when a company is introducing a completely new product or if a product is being released into a highly competitive market. The streaming services that Netflix offers are a great example of penetration pricing. Over time, as the platform has become more popular and their customer base has grown, Netflix has progressively raised their prices. Additionally, to ensure they target the right customers, the platform has also added more features at a higher cost for those users willing to pay more for premium services. 3. Value Pricing Value pricing is a technique used by businesses to set prices that will cause a higher profit margin than what would be generated by using cost-based pricing. The goal is to find the price point at which demand for the product or service equals the available supply. This can be done through market research and analysis of competitor pricing. The diamond market is a perfect example of value pricing. Despite more and more consumers recognizing that the price of a diamond is artificially inflated—there being no real shortage of diamonds—the perceived value is still high, resulting in customers paying a premium price for a product that is in high demand. How to Price Your Shopify Store’s Products Correctly Pricing your products correctly is all about portraying the value of your products in the right light. A product that is priced too low may make it appear cheap and will dissuade willingly high-paying customers. In contrast, pricing a product too high will scare off lower-income customers that are only willing to pay a perceivably fair price. With this in mind, pricing optimization is integral to the success of your Shopify store. To help you hit a happy medium between affordable but not undervalued, use an advanced AI tool that integrates directly with your Shopify store, such as OP's Pricing Optimization app.
General shopify discussionHow to Change Your Shopify Store Name and Choose a Better NameSettling on a Shopify store name is one of the most important decisions an online business will make. The right Shopify store name will help establish your brand and set expectations for your customers. While a Shopify store name that doesn’t quite hit the mark can easily confuse your potential customers, misalign with your brand’s core message, and even affect SEO and website rankings. To avoid these potential problems, this post will look at how to easily change a Shopify name and also how to choose the best name for your e-commerce store. Does the Name of Your Shopify Store Matter? Your Shopify store name absolutely matters and there may be many different reasons why you would wish to rename it, such as: A change in store ownership.A branding shift.A move to more a profitable e-commerce niche.A matching domain name is unavailable.The existing name is hard to pronounce, isn’t easily remembered, or doesn’t translate well to the global market. How to Change Your Shopify Store Name To change a store name in Shopify, simply follow these steps: 1. From the Shopify admin, select “Settings” found in the bottom left-hand corner. 2. Next, select the “General” option from the Settings panel. 3. Within the “Store details” panel, change the store name within the “Store name” text box. 4. At the top right of the screen, click the “Save” button to save the changes you’ve just made to your store’s name. 5. Once completed, a prompt at the bottom of the screen will appear to confirm the changes. 6. To double-check the changes are complete, return to the Shopify admin home page. If the name change was successful, the store name in the top right-hand corner will now represent the changes you have just made. How to Choose a Good Name for Your Shopify Store Settling on a new name for your Shopify store is sometimes harder than it sounds. To make this process a little easier, here are a few things you should consider: The Do's and Don'ts of Choosing a Name for Your Small Business Don't use store names that are unappealing, unmemorable, and unclear in their intention. Shopify store names that are unengaging, forgettable, or unclear will only hurt your online business. And, if your online business is globally targeted, meaning there is no set demographic you are targeting, a name must be easy for people of many different cultural and language-based backgrounds to comprehend and pronounce. Do use a store name that sets you apart from the crowd. A name that is too generic or too close to other competitor names will struggle to get noticed. And worse, may even be confused for a competitor, driving your hard-fought-for customers to somebody else’s store. So, just like your online store’s layout, design, and the products it sells, in order for a brand name to succeed it must be attention-grabbing, unique, and relevant to your business’ targeted market. SEO Strategies When Naming and Branding Your Shopify Store One aspect that is often overlooked when choosing a Shopify store name is SEO. Why is this important? Well, a clever name may sound good, but a name that aligns with SEO best practices will help get more search engine traffic to your store and, over time, help your store rank over your competitors. For instance, let’s say a Google searcher is looking to buy eco-friendly products. If this is the case, they’d use a search term like “eco-friendly online store”, right? The chances are they will. So, with this in mind, Google is more likely to recommend a store that has a name similar to this, maybe something like ecofriendlyonlinestore.com, rather than a store that is named something seemingly irrelevant. How can you be sure of which words or phrases to use in a store name? Fairly simply, just jump onto a keyword search tool. There are many of them out there, something like SEMrush, Ahrefs, or even Google Trends will all help you get a better grasp on what names are likely to rank well and what names will take longer for Google to recognize and recommend to Google users. Avoid Store Names That Follow a Short-Term Trend Many times, a pop-up store that focuses on a short-term trend won’t last long. To guarantee the success of an e-commerce store, a Shopify store name must really have to be able to stand the test of time. A name that is general enough in nature to highlight brand niche and core message but not too focused that it is vulnerable to market movements and trend changes. Because let’s be honest, the e-commerce world moves quickly. Don’t let allow your store to be left in the dust with a soon-to-be redundant trend-focused store name. What if My Store Name is Taken on Shopify? Luckily, if you’ve come up with a killer Shopify store name that is already taken, there are a couple of things you can do: Abbreviate the name Some store names can be easily abbreviated while still demonstrating a brand’s core message and product niche.Use the name in a catchphrase or slogan Using the name in a phrase or slogan can help you get around a taken name while still targeting SEO keywords and clearly demonstrating to potential customers what they’ll find in an online store.Be sure the name is definitely unavailable Sometimes you’ll get lucky, the store name you wish to use may be held by a company or brand that is no longer in business. So, before you completely give up on an idea, do some research and be sure the name isn’t held by a property that may wish to sell or would be happy to transfer the unused name into your possession. How Many Times Can You Change Your Shopify Store Name? There are no limits as to how often or how many times you can change a Shopify store name. Although, that isn’t to say that it’s a good idea to do so on a frequent basis. Why? Well, for one, changing a store name often involves changing a store’s domain name. And this often requires an e-commerce store owner to buy a new domain. After all, a store with a different business name to its domain name is going to look pretty weird and unprofessional to visiting customers. Conclusion All in all, changing or editing a store name for Shopify is really a simple process. Although before you take the dive, just be sure that you take into consideration competitors, domain changes, and SEO best practices. And, of course, be sure to come up with a new name that is both memorable and uses words, terms, and phrases that represent your business in the best light.
General shopify discussionHow to Choose a Shopify ExpertChoosing the right Shopify expert can often be a tricky process. You want to get the best person for the job but you also want to avoid being overcharged for a relatively simple task. However, there are 3 steps you can take to find the right option to suit your e-commerce store: 1. Ask the Entrepreneur Community Whether they have a brick-and-mortar store or trade only on Shopify, entrepreneur communities are a great resource. They won't just help you identify what you are looking for, but they can also shine the light on mistakes they made in the past, which means that you can avoid them when choosing a Shopify expert. Take heed to the advice and fix it into your growth plan. That being said, if you are recommended an expert from such communities, don't be over-trusting. Ensure that you do your due diligence, and check that the recommended individuals have executed similar projects in time past. 2. Have a Look at Shopify Experts Directory If your local entrepreneur community or forum hasn't highlighted a great option, then the next move should be to check out Shopify's Expert Directory. This feature permits you to filter your search for an expert so that you only get expert advice in particular areas where you require it the most. You can also adjust the filters based on your budget, which means that you will never encounter unexpected costs. This is a great option because the filters on Shopify Expert Directory allow you to search by geographic location, which will help you get a local Shopify expert. Aside from other benefits, local experts will have a greater awareness of your local consumer demographics. 3. Interview Selected Candidates and Go Through Their Reviews You always want to interview your top picks for possible Shopify experts. You can do this via a video conference or in-person but regardless of what you choose, ensure that you draft a list of questions before the interview so that you don't miss anything. You have to be certain that they know exactly what you're looking for and possess the skills and experience needed to give you what you need. Have a lookout for promises that look unrealistic and always be sure of what you will be paying for long term. Lastly, read their clients' reviews and request a reference. Conclusion Being an e-commerce entrepreneur means that you'll have to take on different roles. If you struggle with branding, digital marketing, or the technical side of developing your e-commerce store, then a great Shopify expert can help you focus on other aspects of your business, while they handle the rest. But with the wrong Shopify experts, you may end up paying more without getting desired results. So use the steps in this piece to choose the right one.
General shopify discussionWhat You Should and Shouldn’t Use Shopify Experts ForMany individuals and companies have mastered the art of e-commerce and wading the waters of Shopify to earn the name "Shopify experts". Shopify does its best to vet such experts to ensure that they are the best of the best and allows you to hire them to assist with the running of your online store. Experts can help with many different tasks, such as migrating your store from one platform to another or developing a fresh e-commerce website from the ground up. With the Shopify plus program, you can gain access to e-commerce experts that offer to share their knowledge with start-up merchants. As a store owner, you can receive ongoing and tailored support/guidance from the top minds in the e-commerce game. Simply put, Shopify experts help you to avoid making common mistakes in the online business world while you aim at lifting your store from the ground. However, there are certain things that these experts can help you with, while for others, they may do more damage than good. So before you pick an expert to do a task, you need to be sure that they should be doing it in the first place. What Should You Use Shopify Experts For? As a merchant or brand, you want to always stay in complete control of your consumer-facing experiences. So creating such web workflows in-house isn't a bad practice, but trying to create back-end solutions that support your e-commerce workflows such as third-party fulfillment, re-marketing tools, and payment system integrations may not be the best use of your internal resources. You should hire Shopify experts for things including, but not limited to: Linking up third-party vendor plugins.Migrating your website from one platform to another.Developing A&B testing pages.Linking systems to more scalable and robust platforms. What Shouldn't You Hire Shopify Experts For? You don't want to hire Shopify experts for tasks that involve interacting with your customers directly. Such tasks should come from your brand so that you can control the perception that customers have of your business without the intrusion of external forces. For example, a Shopify expert can help you create a workflow for automated email messages when a customer abandons their cart but they shouldn't help you come up with the message that will be sent. Conclusion Shopify experts offer a great deal of assistance to Shopify store owners, but there are certain tasks that you must keep to yourself to ensure the uniqueness and perception of your brand to customers and consumers as a whole. Use the tips given in this piece to pick the tasks that your Shopify experts should help you handle and those that they shouldn't.