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eCommerce Entrepreneurs Blog

Read about successful online stores, the best eCommerce apps, marketing strategies, store design, and much more on KeepShoppers' blog.
How Much Should a Store Owner Spend on Shopify Apps?
Shopify appsHow Much Should a Store Owner Spend on Shopify Apps?Asking a question like, "how much should a Shopify store owner spend on Shopify apps?" is just like asking, "how long is a wooden stick?" The answer to such questions depends entirely on the circumstances. This is because e-commerce covers a massive scale from giants who sell everything possible to small businesses selling only a few items. That said, unlike physical stores, an online store gives you the potential to sell to the whole world. Based on what you want to sell, you can do this for just the cost of your website. A basic e-commerce store can cost you just $50 upfront, though this would be a very basic affair. But there are some general and popular apps that can help your business succeed. That's where the operational costs begin to add up. So this is why it's important to know exactly how much you need to spend on Shopify apps. What Do Apps Cost? The contemporary trend in software-as-a-service offers (SaaS) is accepting payments for monthly subscriptions for use of the app instead of requesting bulk payments for purchasing the program upfront. That being said, store owner needs will differ from store to store. However, some general software that is of value to most store owners include: Email Marketing Apps: Most plans for this service usually average between $0 to $59 monthly, with some charging as low as $7 monthly.Microsoft Office Type Suit: Apps that are for this kind of service charge anywhere from $6 to $20 per month. The above are just a few types of apps most Shopify owners use, however, there are so many others depending on what you want to get out of your store, as well as what you want to offer your customers. However, very few apps will be costing you over $200 a month and are more for extremely upscaled enterprises. What Should You Pay? What a Shopify store owner pays for the Shopify apps used on their store is dependent on the expected profit margins, budget, and current need. You must never overshoot your budget just for an app. If there are ways you can go around the problem to save costs then do so to build your business to the point where such apps can be used without damaging your operational budget. Conclusion Shopify apps work great for improving your online store, but they come at a cost, and if you do not watch carefully they can seriously negatively impact your budget. If you're just starting out, only use essential apps.
The Best Apps for Special Discount Offers on Your Shopify Store
Shopify appsThe Best Apps for Special Discount Offers on Your Shopify StoreArguably, there’s no better way to get visitors excited about your online store’s products than discounts. Although, at times, offering discounts can kill your profit margins. The solution? Multi-buys incentivized by bulk discounts. The best way to offer this kind of incentive is with a bulk discount app that integrates right into your Shopify store, and here are the best ones: Unlimited Bundles & Discounts Currently, with over 1200 reviews and an average of 4.8 stars, Unlimited Bundles & Discounts is one of the best multi-buy apps available for Shopify stores. Unlimited Bundles & Discounts feature product bundles that are code-free and highly customizable, perfect for e-commerce merchants that have an eye for branding and visual marketing. Pricing: Limited Free Plan available for just 1 discount bundle.Basic Plan: $17.99 per monthProfessional Plan: $27.99 per monthAdvanced or Unlimited Plan: $37.99 per monthEnterprise Plan: $47.99 per month Bulk Discounts Now Bulk Discounts Now is another very solid option for Shopify merchants wishing to leverage bulk buy sales. The app sits on 4.7 stars with just under 400 reviewers. It features targeted seasonal marketing, pop-up cart compatibility, and a native currency converter for Shopify. Plus, they offer their users personalized customer support video calls that are free and available over weekends. Pricing: 14-day free trialStarter Plan: $9.95 per monthBasic Plan: $14.95 per monthPremium Plan: $19.95 per month VolumeBoost - Volume Discount VolumeBoost, formerly Volume & Tiered Discounts, is another great bulk discount app option. The app has been awarded 4.5 stars from over 800 reviews. What's different about this one is the ability for users to create customizable price-tiered discounts, scheduled sales, and multiple discount options. A great way to boost a store’s average order value while also keeping customers super satisfied with attractive bulk discount offers. Pricing: 14-day free trialBasic Plan: $9.95 per monthPro Plan: $14.99 per monthAdvanced Plan: $24.99 per monthShopify Plus Plan: $39.99 per month Conclusion Take your store's earning potential to the next level with a quality bulk discount app. Any one of these three multi-buy apps is sure to keep your customers hyped about your next big sale. Happy selling.