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Shopify Entrepreneurs Blog

Read about successful Shopify stores, the best Shopify apps, eCommerce marketing, shipping, and much more on the KeepShoppers blog.
The Benefits of Using a Product Review App on Your Shopify Store
Shopify appsThe Benefits of Using a Product Review App on Your Shopify StoreDue to the rapidly increasing number of e-commerce stores available today, customers are spoiled for choice when it comes to buying products online. With so many options available to them, consumers are becoming increasingly meticulous about the entire buying experience, including exceptional product quality and excellent customer service. In order to decide where to shop, consumers will rely on any information that indicates that a seller is trustworthy. So, in order to run a successful e-commerce business, you will need to gain consumer trust. There are many ways to do this but one of the most valuable methods of gaining customer confidence is by using a product review app on your Shopify store. What Are the Benefits of Allowing Product Reviews on Your Store? Product reviews are important in e-commerce because they allow potential buyers to read the true life experiences and insights of previous buyers. Customers are much more likely to trust the unbiased opinions of their peers than they are to believe what is said by the sellers of the products themselves, making product reviews a great peer-driven marketing tool that can greatly influence a consumer’s decision of whether or not to buy a product. Product reviews, whether positive or negative, show consumers that a seller is willing to be transparent about their products and services by allowing others to leave their own opinions and experiences on their website. Product reviews can, therefore, often help position a seller as credible and trustworthy, if used correctly. Many new retailers tend to shy away from product reviews in fear of receiving negative feedback on their products or customer service. However, negative reviews should be seen as an opportunity to demonstrate your customer service skills and commitment to customer satisfaction. By responding to bad reviews in a professional and competent manner, potential customers will see that you are willing to be held accountable and prepared to correct your mistakes. Product reviews are not only for the benefit of potential customers but can, in fact, provide useful insights into your current products and identify shortfalls in your offerings, allowing you to continually adjust and improve your offerings and business as a whole. Why Should You Use a Shopify Product Review App? Many of the Shopify product review apps available will not only allow customers to leave reviews on your store but may also encourage them to leave reviews through post-purchase email campaigns or surveys. Typically, the more reviews you have on a product, the higher the conversions for that product will be. Using a product review app can also help improve your store’s search engine optimization (SEO), as these reviews will become visible in Google search results and drive organic traffic to your store. Product reviews are a great way to create a lot of user-generated content on your website that is typically full of relevant keywords which can further help to improve your Google rankings. Pros and Cons of Using Product Review Apps on Shopify There are many advantages and a few disadvantages of using a product review app on Shopify. Here’s a breakdown of the main ones: Pros Positive or negative, customer reviews showcases to visitors that a your business is willing to be transparent and honest about their products and services.Negative reviews can actually help your store. It shows a willingness to improve and gives you a chance to respond to criticism. By the way, many product review apps for Shopify will actually allow you to remove any super negative or troll reviews.Many product review apps for Shopify are set and forget. The app will automatically ask customers for store reviews, that way you can sit back and relax as the social proofing of your brand increases. Cons Some product review apps for Shopify can be quite expensive, particularly as more customers make use of your review system. Fake Reviews When kickstarting a new online business or endeavoring to increase site traffic and conversions, there is a temptation to make use of fake reviews. Fake reviews may seem like a good idea in theory, although in the long run, they can actually work to hurt your store and your customer’s trust. Why? Well, often fake reviews sound disingenuous and most customers are fairly savvy to this kind of underhanded approach. Ultimately, this is more likely to hurt your store’s image than help it. With that in mind, fake reviews are best avoided. It’s better to have no reviews on your product pages than ones that are clearly manufactured. Which Shopify Product Review App Is the Best? Finding the right product review app for your store will depend entirely on your store’s required functionality and features. Some of these apps allow customers to rate your products using a simple “Star Rating” system, while others allow for more detailed descriptions along with the ability for customers to add images to their reviews. The majority of the product review apps allow for a high level of customization, seamlessly integrating the product review features into your Shopify store. Here are some of the best-rated Shopify product review apps available: Yotpo Yotpo is a cloud-based content marketing tool that specializes in fostering user-generated content (UGC) from e-commerce customers. The app integrates with a wide range of CMS platforms and third-party apps, it’s fairly simple to set up, and it showcases text, photo, and video reviews in an engaging and captivating way. Pricing: Free PlanGrowth Plan - starts at $29 and scales with use is a highly regarded marketing tool that seriously takes the hassle out of managing site reviews and socially proofed leads. Simply set, forget, and sit back and relax as automatically adds rich snippets to your review content, boosts site traffic, and manages everything from social media posting to email, push notification, and SMS marketing. Pricing: Forever Free PlanAwesome Plan - $15 USD/month is a highly-rated marketing platform, featuring a wide range of integrated tools aimed at helping capture and showcase high-impact user-generated content (UGC).'s features include the ability to display and showcase written, photo, and video reviews on product pages, category pages, and social media channels, plus facilitate the addition of helpful on-site Q&A sections. Pricing: Free planBasic plan - $19 USD/monthPremium plan - $39 USD/monthBusiness plan - $99 USD/monthProfessional plan - $249-999 USD/month Loox Loox aims to help e-commerce merchants foster UGC through their review and referral-based Shopify app. The apps accomplish this by specializing in, what they term as, “photo-centric” reviews and referrals. Or in other words, super engaging and social media-esque photo reviews. Pricing: 14-day free trialBasic Plan - $9.99 USD/monthAdvanced Plan - $29.99 USD/monthPro Plan - $59.99 USD/monthUnlimited Plan - $99.99 USD/month Product Reviews by Shopify Product Reviews is not only a free product review app offered directly by Shopify, but the app also allows users to both import reviews and export reviews from third-party review services. This is facilitated by formatted CSV spreadsheet files that site managers can use to easily transfer and showcase high-converting UGC onto a new, remodeled, or relocated store. Pricing: Absolutely free Conclusion Quickly and easily gain customer trust, boost brand outreach, and ultimately boost revenue by following the above tips and using one of the great Shopify product review apps mentioned within this post.
How to Test if Products You Want to Sell on Shopify Will Be Successful
General shopify discussionHow to Test if Products You Want to Sell on Shopify Will Be SuccessfulThere are many guides about how to choose a product to sell on Shopify that explain that you should focus on solving customer pain, go with your passion, look for trends, etc. Some sites even provide lists of products that you can sell. Some merchants spend weeks and even months looking for the right product. But, even after weeks of research, when you've narrowed down your list to the best candidates, how can you predict whether these products are going to generate sales or not? How can e-commerce merchants minimize the investment and risk of launching new products? In this post, we're going to share a proven method for testing new products on Shopify, to predict how much they can generate in sales and determine the value of a product quickly and without breaking the bank. How to Pre-Test a Product on Shopify Before Going All In? In general, there are two very important parts to launching a new product on Shopify, or on any other e-commerce platform for that matter. First, you have to find a promising product, then you have to test how well you can sell it. There’s quite a lot of content about how to find the right product, but the main principle in selling products and in business, in general, is that you have to have a competitive edge. Anything you can use for your advantage, like special marketing techniques, access to unique products, cheap access to products, or access to a specific audience, for example, can serve as a competitive edge. You’ll probably spend some time researching and end up with a list of potential products to choose from. Narrow down your list until you stay with just a handful of options that seem to be the best according to your criteria. The next part, before choosing a product and going all in, is to test how well it can sell. Or how well you can sell it… It is imperative to start as small as possible and at the same time test as much as possible. So, buy about 2-5 items of the products that you’ve chosen, upload them to your Shopify store and start promoting them. You don't need a fancy Shopify store design yet. At this point, a simple product page will do. The first product launch is probably one of the most important steps for a Shopify store owner or advertiser, which in most cases is the same person :)). It can be very challenging, but if you overcome the difficulties you’ll learn more than you can imagine and also have a successful business. These are the main issues and steps you’ll need to figure out: 1. Target audience Find out who your potential customers are (i.e. who wants the product). 2. Unique value proposition Write down a list of all the reasons that you believe will drive your target audience to purchase your product. Is your product unique? Is the price lower than the competition? Is it hard to get? Are you providing better service than the competition? 3. Marketing message Write a few marketing messages that convey your value proposition in a short and concise manner. Make sure it doesn't feel too salesy. The message should come across very similar to the way friends tell each other about a new product or a service they're excited about. 4. Get more data You may have a hard time coming up with a good value proposition at the start due to a lack of data. If you can, consider selling the product face-to-face for a short while in order to get close to your customers, see how they react to your offering and your product. This will help understand the customers, price positioning, evaluate your business assumptions, and gather the data required. Remember that offline sales are often different than online, so look at this step as an experiment and use the results accordingly. 5. Targeting and marketing channel Find out where your potential customers hang out on the internet. I.e. groups, forums, Instagram, Twitter, etc., and find ways to reach them. You’re very likely to use Facebook advertising as most sellers do. Nevertheless, if you can find alternative marketing channels this could be a great advantage. 6. Price The price positioning is another aspect that has to be tested. In the beginning, you can set your price according to similar or competing products. It might be a bit too early for making a lot of changes and experiments if you’re just selling a few items at this point. 7. Landing page Prepare a landing page or a product page to which you'll send potential customers. The page should include product images, a good description, social proof, product reviews if possible (there are apps like Loox, that import reviews from Alibaba). This step requires some time and money as you may need a photographer, designer, and Shopify expert conversion rate expert to create an appealing page. 8. Marketing and traffic Now, all the basic ingredients should be in place and you can start sending traffic to your store. 9. Shipping If you already have a working shipping operation in place then use it, but if you're just starting and this is your first product, just ship the first orders by yourself. The whole purpose of this process is to test whether you can sell the product or not. If sales pick up you'll set up a shipping operation, and if they don't you'll move on to the next product. 10. Inventory and fulfillment Just like shipping, you'll deal with inventory and fulfillment once you determine that the product is a success and you want to scale sales. Important Things to Take Into Account When Launching a New Product on Shopify 1. Learning is not failing The process of launching a new product is a test and your primary goal is to learn. Of course, you want to sell your product, but don't be discouraged if you get no sales in the beginning. Focus on learning and improving and sales will follow. So remember, at the end of each day, if you’ve learned, you succeeded even if the product didn’t sell. 2. Keep your business afloat Don't burn your entire budget during the testing period. Allocate a minimum budget, that allows you to gather enough data in order to learn which marketing activities work and which don't. 3. Focus on short-term results It takes time to nail your audience targeting, value proposition, marketing message, etc., therefore you should focus on marketing techniques that deliver results quickly, like Facebook or Google ads for example, instead of long-term techniques, such as content marketing. Short-term marketing results will speed up your learning process and will allow you to iterate and improve quickly. The faster and cheaper your tests are the faster you learn and improve. 4. Analyze your results Keep track of your marketing results to decide which ads to keep running, which ones to edit, and which ones to kill. 5. Keep iterating Whether you start getting sales or not, there's always room for improvement. You can change audience targeting, pricing, marketing message, packaging, etc. 6. Make a decision Examine your results and decide whether the product has potential or not. Don't get attached, if the product doesn't sell well enough just move on to the next one. Conclusion Once you’re able to sell a product this way, you’ll basically have the fundamentals of a go-to-market and a business plan. Then you can start scaling up.
How Facebook Ad Budget Limits Work
Shopify marketingHow Facebook Ad Budget Limits WorkOver the years, Facebook has implemented various types of limits on the Facebook Ads platform, from limiting how much can be spent on a single ad to limiting how many campaigns a Facebook account can create or manage. These limits can create a lot of confusion and frustration, but can also be very helpful and potentially protect you, your customers, and Facebook from running into any trouble. Below, we’ll dive into some of the limits imposed by Facebook, how they work, why they exist, and how you can use them to your benefit. Historical Spending Limits Historically, Facebook would set a daily spending limit on new Facebook Ad accounts. The limit would start at approximately $25 per day and increase incrementally to $50, $100, $250, and so on until the limit was completely removed. This spending limit was implemented by Facebook in order to prevent potential fraud or exploits by new account holders. By setting a limit on daily spending, Facebook would be able to monitor activity and verify that a new account is following the required ad policies and content guidelines. Facebook would also be able to verify the payment method used by the account and ensure that the credit card used was not stolen or fraudulent. Although some very new accounts may still experience these daily spending limits, Facebook’s Help Center and policies no longer make reference to them, leading some people to believe that the spending limits have been removed completely and that new users may be confusing these spending limits with other limits currently imposed by Facebook. Why Is Facebook Ads Limiting My Daily Budget to $50? As mentioned above, when first running ads with a new Facebook ads account, you’re likely to run into daily ad spending caps. Many times, users will find there is a Facebook ads $50 limit that is enforced upon their account. Why? Well, for new accounts, Facebook sets a daily $50 cap limit for security measures. This is simply to ensure that an account’s payment method is legitimate and that nothing untoward is occurring. When this daily $50 cap is reached all current ads are paused. Once this occurs, Facebook then sends a notification informing you that the daily spending limit has been reached and won’t resume any further ads until the following day. Even with that knowledge, many people are still wondering how to increase their daily spending limit on Facebook. Is It Possible to Change and Increase It and, If Yes, How? At this stage, for newly created Facebook ad accounts, there is no way to increase daily ad spend limits. And, as frustrating as a pause on an ad campaign can be, know that this isn’t permanent. As Facebook reviews your ad account, daily ad spend limits will incrementally increase and ultimately be completely lifted. This means that, over time, you will be able to manually set daily ad spend limits and dictate exactly how much money you’d like to allocate towards an ad campaign. Once the Facebook ads $50 limit has been lifted, manually increasing your daily ad spend limit is fairly simple. To do so, you’ll need to alter a few settings. Here’s how: Head to “Payment settings” found within the ad account settings.Within the “Account spending limit”, click the 3-dot icon.Click the “Change” button.Next, enter the amount you’d like to set your spending limit at.And lastly, click “Done” to confirm. If you don’t see your ads appear straight away don’t panic, the changes you’ve just made may take up to 15 minutes to update. Facebook Ads Billing Thresholds The billing threshold is a type of limit that determines when Facebook will charge you for the ads which have been run using a Facebook Ads account. Once an account reaches the billing threshold, Facebook will pause all active ads until payment has been made. Once payment is made, the active ads will continue to run immediately. New Facebook ad account typically have an automatic billing threshold which is set by Facebook. Similar to the historic daily spending limits, the billing threshold will be increased incrementally as successful payments are made and the account is noted as trustworthy by Facebook. This limit is another anti-fraud measure implemented by Facebook and is a way for you to build up a payment history and build trust with Facebook. Facebook Ad Account Spending Limits Unlike the historical daily spending limits and billing thresholds, the Facebook Ad Account Spending Limit is a limit that is controlled by the Admin or user of the Facebook account. This limit can be set to any amount. Once spending reaches the set limit, all active ads will be paused and you will not be able to spend further until the limit is increased or removed. By default, new accounts do not have a spending limit set, but this lifetime spending limit can be changed and set at any time and is effective immediately. The limit will begin to track all expenditure from the moment that the limit is set, but will not track any ad spend prior to the time that the limit is set. The Facebook Ad Account Spending Limit is a helpful tool to manage your ad spend across all campaigns and ad sets to ensure that you do not go over your budget. If you have a monthly ad spend budget, you can reset the limit at the start of each month to ensure that you stay within your monthly budget. Facebook Ads Daily Budget Limits Facebook allows for daily budgets to be set on ad sets, ensuring that your monthly budget is spread evenly throughout the month. These budget limits can be manually set when an ad set is created. This budget is not a hard limit, meaning that there is some flexibility in the limit. For example, you may set your daily budget to $100, but notice that your daily expenditure ranges from $75 to $125. This is because Facebook tries to show your ads on the days and times where they will perform best, meaning that there will be some daily fluctuations in expenditure, but your monthly average will still be $100 per day. Facebook Campaign Spending Limits A campaign spending limit is an adjustable limit that can help you to control how much is spent by a single ad campaign. This limit will ensure that ads within a campaign stop running when the limit is reached to prevent over-spending and it can be adjusted or removed at any time. With multiple ads and ad sets within a campaign, it can be tricky to manually track expenditure across the entire campaign, making Campaign Spending Limits a great cost-controlling tool that can be used to your advantage. Facebook Campaign, Ad Set, and Ad Limits Facebook has recently implemented limits to the number of campaigns, ad sets, and ads that can be created or managed using a single ad account. Once an ad account reaches these given limits, no further campaigns, ad sets, or ads will be allowed to be created using the ad account. These limits are lifetime limits that apply to active and inactive campaigns, ad sets, and ads. Once the limit is reached for campaigns, ad sets, or ads, some items will have to be deleted rather than deactivated in order for the account to be able to create campaigns, ad sets, and ads again. These limits have been implemented in order to assist Facebook with the machine learning process. Facebook has noted that when an account creates too many ads, these ads very rarely exit the learning phase, meaning that the ads never become fully optimized. By limiting the number of ads an account can create, these ads will be able to perform better.
How to Create an Abandoned Cart Recovery Email Campaign
Shopify marketingHow to Create an Abandoned Cart Recovery Email CampaignAbout 70% of e-commerce shoppers abandon their carts without completing the purchase. An abandoned cart is an opportunity to get the client back to the store to complete the purchase. An opportunity that shouldn't be missed. An email campaign is one of the best tools for recovering abandoned carts. Here are some of the best practices for creating successful abandoned cart recovery email campaigns: Try to Understand Why the Client Didn't Complete the Purchase You should have information regarding the stage where the client dropped from checkout. So, you might have enough information to make an educated guess why the clients failed to complete the purchase. Did the client leave after inserting his address and viewing the shipping cost? Offer him free shipping. Did he refuse to enter his credit card information? Try to build trust. If you can understand what prevented the client from completing the purchase, tailor the email to try and overcome the obstacle. Customize the Cart Recovery Email According to Segments Different approaches suit different clients. Customize your email campaigns according to client segments - returning client vs. first-timer, client location, product type, cart value, etc. Include the Product Image and a Back-to-Cart Button You know that the client was interested in a specific product. He was interested enough to add this product to his cart. Build your email around this product - include an image of the product and a back-to-cart button to let the client quickly complete his purchase. Make it as easy as possible for the client to complete his purchase. Any hurdle is a potential cause for him to drop out again. Create an Effective Subject Line A well-written subject line can increase the chances that the recipient will open the email. It should be short and not spammy. Try to include the name of the client and the name of the product in the subject line. Include Special Offers The best practice is to include a special offer in your email campaign. Offer a special discount, free shipping, or a gift. It increases the chances that the recipient will open the email and complete the purchase. Shipping rates are one of the top reasons for abandoning carts, so it is also one of the most effective cart recovery promotions. You might not want to include a special offer in the first email. A special offer in the first email might cause returning clients to abandon their carts just to get the offer. The best practice is to send special offers to first-time clients or in a later email. Time Your Emails It is usually optimal to send the first email a few hours after the client added the product to his cart. You don't want to send the email too soon because the client might still complete the purchase on his own. At the same time, you want to send it fast enough when it is still very relevant. Use a Set of Emails A set of two or three emails is the best practice for abandoned cart recovery campaigns and should lead to optimal results. Your goal should be to maximize your sales without irritating your potential clients. In any case, you should always test it yourself to find out what works best for your store. Here is a popular general flow to start with - 1. First Email - A friendly reminder Reminds the client that he left a product in the cart. Should do the job if the client just got distracted. Best to send a couple of hours after the client added the product to his cart. 2. Second Email - Create a sense of urgency Let the client know that the product might get sold out. Invite him to contact you for help. Best to send one to two days after the first email. 3. Third Email- Offer a promotion A promotion offer might be that final push the client needs. Best to send one to two days after the second email. Measure Performance and a/B Test Abandoned cart recovery email campaigns can be very useful in boosting your sales. Like any marketing activity, there is no one-size-fits-all. The best practices should give you an excellent place to start with. The key is to measure the performance and A/B test to optimize the results of your email campaign.